Ecuador: Market for Hair Lotion and Preparation 2024

Market Size for Hair Lotion and Preparation in Ecuador

The Ecuadorian hair lotion and preparation market skyrocketed to $X in 2021, with an increase of 46% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.8% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Exports of Hair Lotion and Preparation

Exports from Ecuador

In 2021, the amount of hair lotion and preparation exported from Ecuador stood at X tons, growing by 4.9% against 2020. Over the period under review, exports, however, showed a precipitous setback. The growth pace was the most rapid in 2015 when exports increased by 42%. Over the period under review, the exports reached the peak figure at X tons in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

In value terms, hair lotion and preparation exports dropped rapidly to $X in 2021. In general, exports, however, faced a dramatic shrinkage. The pace of growth appeared the most rapid in 2015 with an increase of 47% against the previous year. The exports peaked at $X in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

Exports by Country

Colombia (X tons), Bolivia (X tons) and the United States (X tons) were the main destinations of hair lotion and preparation exports from Ecuador, with a combined 84% share of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by the United States (with a CAGR of +100.1%), while the other leaders experienced more modest paces of growth.

In value terms, Colombia ($X), the United States ($X) and Bolivia ($X) appeared to be the largest markets for hair lotion and preparation exported from Ecuador worldwide, together accounting for 72% of total exports.

In terms of the main countries of destination, the United States, with a CAGR of +93.6%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

In 2021, the average hair lotion and preparation export price amounted to $X per ton, falling by -36.8% against the previous year. In general, the export price recorded a deep setback. The most prominent rate of growth was recorded in 2017 when the average export price increased by 14% against the previous year. Over the period under review, the average export prices attained the peak figure at $X per ton in 2013; however, from 2014 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to Colombia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Cuba (+6.5%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Hair Lotion and Preparation

Imports into Ecuador

Hair lotion and preparation imports into Ecuador surged to X tons in 2021, picking up by 31% on the previous year's figure. The total import volume increased at an average annual rate of +2.0% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, imports reached the peak figure at X tons in 2013; however, from 2014 to 2021, imports remained at a lower figure.

In value terms, hair lotion and preparation imports skyrocketed to $X in 2021. The total import value increased at an average annual rate of +1.8% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Imports peaked at $X in 2013; however, from 2014 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, Colombia (X tons) constituted the largest hair lotion and preparation supplier to Ecuador, accounting for a 43% share of total imports. Moreover, hair lotion and preparation imports from Colombia exceeded the figures recorded by the second-largest supplier, Mexico (X tons), threefold. Peru (X tons) ranked third in terms of total imports with a 14% share.

From 2012 to 2021, the average annual growth rate of volume from Colombia stood at +1.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Mexico (-2.1% per year) and Peru (+16.6% per year).

In value terms, Colombia ($X) constituted the largest supplier of hair lotion and preparation to Ecuador, comprising 40% of total imports. The second position in the ranking was held by Mexico ($X), with an 18% share of total imports. It was followed by Peru, with a 12% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Colombia was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Mexico (+1.5% per year) and Peru (+15.4% per year).

Import Prices by Country

In 2021, the average hair lotion and preparation import price amounted to $X per ton, picking up by 12% against the previous year. Overall, the import price, however, recorded a relatively flat trend pattern. Over the period under review, average import prices reached the maximum at $X per ton in 2016; however, from 2017 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Italy ($X per ton), while the price for Chile ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Mexico (+3.7%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform