Ecuador: Market for Preparations For Permanent Waving Or Straightening Of Hair 2024

Market Size for Preparations For Permanent Waving Or Straightening Of Hair in Ecuador

The Ecuadorian market for preparations for permanent waving or straightening of hair surged to $X in 2021, with an increase of 47% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption, however, saw a mild reduction. Over the period under review, the market attained the peak level at $X in 2012; however, from 2013 to 2021, consumption stood at a somewhat lower figure.

Exports of Preparations For Permanent Waving Or Straightening Of Hair

Exports from Ecuador

In 2021, hair waving or straightening preparations exports from Ecuador soared to X kg, rising by 40% compared with 2020. In general, exports, however, continue to indicate a precipitous decline. The most prominent rate of growth was recorded in 2019 with an increase of 153%. Over the period under review, the exports hit record highs at X tons in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

In value terms, hair waving or straightening preparations exports surged to $X in 2021. Over the period under review, exports, however, recorded a sharp decline. The exports peaked at $X in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

Exports by Country

Panama (X kg) was the main destination for hair waving or straightening preparations exports from Ecuador, accounting for a 70% share of total exports. Moreover, hair waving or straightening preparations exports to Panama exceeded the volume sent to the second major destination, Costa Rica (X kg), twofold.

From 2012 to 2021, the average annual rate of growth in terms of volume to Panama amounted to -7.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Costa Rica (-30.7% per year) and Peru (-38.0% per year).

In value terms, the largest markets for hair waving or straightening preparations exported from Ecuador were Costa Rica ($X), Panama ($X) and Peru ($X).

Panama, with a CAGR of -8.6%, saw the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced a decline.

Export Prices by Country

In 2021, the average export price for preparations for permanent waving or straightening of hair amounted to $X per ton, growing by 59% against the previous year. Overall, the export price, however, recorded a deep setback. Over the period under review, the average export prices hit record highs at $X per ton in 2014; however, from 2015 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2021, the country with the highest price was Costa Rica ($X per ton), while the average price for exports to Panama ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Peru (+4.5%), while the prices for the other major destinations experienced a decline.

Imports of Preparations For Permanent Waving Or Straightening Of Hair

Imports into Ecuador

Hair waving or straightening preparations imports into Ecuador soared to X tons in 2021, growing by 57% against the previous year. Overall, imports, however, showed a perceptible reduction. The most prominent rate of growth was recorded in 2018 when imports increased by 156% against the previous year. Over the period under review, imports reached the peak figure at X tons in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

In value terms, hair waving or straightening preparations imports skyrocketed to $X in 2021. Over the period under review, imports, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 with an increase of 154%. Imports peaked at $X in 2019; however, from 2020 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, Peru (X tons) constituted the largest supplier of hair waving or straightening preparations to Ecuador, with a 74% share of total imports. Moreover, hair waving or straightening preparations imports from Peru exceeded the figures recorded by the second-largest supplier, Panama (X tons), more than tenfold. Colombia (X tons) ranked third in terms of total imports with a 4.6% share.

From 2012 to 2021, the average annual growth rate of volume from Peru stood at +35.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Panama (+32.2% per year) and Colombia (-21.6% per year).

In value terms, Peru ($X) constituted the largest supplier of preparations for permanent waving or straightening of hair to Ecuador, comprising 68% of total imports. The second position in the ranking was taken by Italy ($X), with a 9% share of total imports. It was followed by Brazil, with a 4.5% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Peru totaled +32.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+5.3% per year) and Brazil (+18.7% per year).

Import Prices by Country

In 2021, the average import price for preparations for permanent waving or straightening of hair amounted to $X per ton, falling by -9.5% against the previous year. Over the period under review, the import price, however, enjoyed a pronounced expansion. The pace of growth was the most pronounced in 2015 an increase of 41%. Over the period under review, average import prices hit record highs at $X per ton in 2016; however, from 2017 to 2021, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Italy ($X per ton), while the price for Colombia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Brazil (+11.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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