Ecuador: Toilet Paper Market 2025

Toilet Paper Market Size in Ecuador

The Ecuadorian toilet paper market declined to $X in 2021, falling by -9.1% against the previous year. In general, the total consumption indicated a remarkable increase from 2012 to 2021: its value increased at an average annual rate of +5.0% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +82.6% against 2013 indices. As a result, consumption attained the peak level of $X, and then dropped in the following year.

Toilet Paper Production in Ecuador

In value terms, toilet paper production dropped to $X in 2021 estimated in export price. Over the period under review, the total production indicated a buoyant expansion from 2012 to 2021: its value increased at an average annual rate of +5.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +101.8% against 2013 indices. The most prominent rate of growth was recorded in 2020 with an increase of 27%. As a result, production reached the peak level of $X, and then declined in the following year.

Toilet Paper Exports

Exports from Ecuador

In 2021, approx. X tons of toilet paper were exported from Ecuador; shrinking by -34.8% compared with the previous year's figure. In general, exports saw a sharp setback. The most prominent rate of growth was recorded in 2015 with an increase of 128%. As a result, the exports reached the peak of X tons. From 2016 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, toilet paper exports shrank significantly to $X in 2021. Over the period under review, exports recorded a significant decrease. The growth pace was the most rapid in 2015 with an increase of 153% against the previous year. As a result, the exports attained the peak of $X. From 2016 to 2021, the growth of the exports failed to regain momentum.

Exports by Country

Colombia (X tons) was the main destination for toilet paper exports from Ecuador, with a 87% share of total exports. Moreover, toilet paper exports to Colombia exceeded the volume sent to the second major destination, Panama (X tons), more than tenfold. The third position in this ranking was held by the United States (X tons), with a 5.1% share.

From 2012 to 2021, the average annual growth rate of volume to Colombia amounted to -15.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Panama (+11.9% per year) and the United States (+49.7% per year).

In value terms, Colombia ($X) remains the key foreign market for toilet paper exports from Ecuador, comprising 85% of total exports. The second position in the ranking was held by Panama ($X), with a 7.4% share of total exports. It was followed by the United States, with a 5.7% share.

From 2012 to 2021, the average annual growth rate of value to Colombia stood at -13.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Panama (+17.5% per year) and the United States (+10.3% per year).

Export Prices by Country

In 2021, the average toilet paper export price amounted to $X per ton, waning by -3% against the previous year. Over the last nine years, it increased at an average annual rate of +1.6%. The most prominent rate of growth was recorded in 2020 an increase of 27%. As a result, the export price reached the peak level of $X per ton, and then declined in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Bolivia ($X per ton), while the average price for exports to Colombia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Peru (+17.0%), while the prices for the other major destinations experienced more modest paces of growth.

Toilet Paper Imports

Imports into Ecuador

After two years of decline, purchases abroad of toilet paper increased by 26% to X tons in 2021. Overall, imports, however, continue to indicate a abrupt shrinkage. The pace of growth appeared the most rapid in 2013 when imports increased by 89% against the previous year. As a result, imports reached the peak of X tons. From 2014 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, toilet paper imports expanded significantly to $X in 2021. Over the period under review, imports, however, recorded a deep downturn. The pace of growth was the most pronounced in 2013 with an increase of 93% against the previous year. As a result, imports reached the peak of $X. From 2014 to 2021, the growth of imports remained at a somewhat lower figure.

Imports by Country

In 2021, Colombia (X tons) constituted the largest supplier of toilet paper to Ecuador, accounting for a 85% share of total imports. Moreover, toilet paper imports from Colombia exceeded the figures recorded by the second-largest supplier, Peru (X tons), more than tenfold. The third position in this ranking was taken by Portugal (X tons), with a 2.8% share.

From 2012 to 2021, the average annual growth rate of volume from Colombia was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Peru (-25.4% per year) and Portugal (+1.6% per year).

In value terms, Colombia ($X) constituted the largest supplier of toilet paper to Ecuador, comprising 88% of total imports. The second position in the ranking was taken by Peru ($X), with a 4.1% share of total imports. It was followed by Mexico, with a 2.5% share.

From 2012 to 2021, the average annual growth rate of value from Colombia totaled -3.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Peru (-26.1% per year) and Mexico (-0.4% per year).

Import Prices by Country

In 2021, the average toilet paper import price amounted to $X per ton, which is down by -13.1% against the previous year. In general, the import price continues to indicate a perceptible contraction. The growth pace was the most rapid in 2020 when the average import price increased by 9.3%. Over the period under review, average import prices hit record highs at $X per ton in 2014; however, from 2015 to 2021, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Colombia ($X per ton), while the price for Portugal ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Peru (-1.0%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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