Egypt: Toy Market 2024

Toy Market Size in Egypt

The Egyptian toy market contracted modestly to $X in 2021, with a decrease of -3.2% against the previous year. In general, the total consumption indicated noticeable growth from 2012 to 2021: its value increased at an average annual rate of +3.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +77.7% against 2015 indices. Over the period under review, the market attained the peak level at $X in 2020, and then dropped slightly in the following year.

Toy Production in Egypt

In value terms, toy production reduced to $X in 2021 estimated in export price. Overall, the total production indicated a perceptible expansion from 2012 to 2021: its value increased at an average annual rate of +3.9% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +89.4% against 2015 indices. The most prominent rate of growth was recorded in 2017 when the production volume increased by 25% against the previous year. Over the period under review, production reached the maximum level at $X in 2020, and then shrank in the following year.

Toy Exports

Exports from Egypt

For the fourth consecutive year, Egypt recorded decline in overseas shipments of dolls and toys, which decreased by -30.9% to X tons in 2021. Overall, exports, however, showed a buoyant increase. The pace of growth appeared the most rapid in 2015 with an increase of 683%. As a result, the exports reached the peak of X tons. From 2016 to 2021, the growth of the exports remained at a lower figure.

In value terms, toy exports dropped markedly to $X in 2021. Over the period under review, exports, however, posted a resilient increase. The most prominent rate of growth was recorded in 2015 when exports increased by 108%. Over the period under review, the exports attained the peak figure at $X in 2020, and then shrank rapidly in the following year.

Exports by Country

France (X tons), Germany (X tons) and Saudi Arabia (X tons) were the main destinations of toy exports from Egypt.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Tunisia (with a CAGR of +30.2%), while the other leaders experienced more modest paces of growth.

In value terms, Germany ($X) remains the key foreign market for dolls and toys exports from Egypt, comprising 43% of total exports. The second position in the ranking was held by France ($X), with a 15% share of total exports. It was followed by the United States, with a 5.4% share.

From 2012 to 2021, the average annual growth rate of value to Germany totaled -7.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: France (+11.5% per year) and the United States (-16.3% per year).

Export Prices by Country

In 2021, the average toy export price amounted to $X per ton, standing approx. at the previous year. Over the period under review, the export price saw a moderate expansion. The most prominent rate of growth was recorded in 2014 when the average export price increased by 390%. Over the period under review, the average export prices attained the peak figure in 2021 and is likely to see gradual growth in the near future.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to Lebanon ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Hong Kong SAR (+18.4%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into Egypt

In 2021, toy imports into Egypt stood at X tons, growing by 3.1% against the year before. Overall, imports, however, faced a deep setback. The pace of growth was the most pronounced in 2018 when imports increased by 110% against the previous year. Imports peaked at X tons in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

In value terms, toy imports expanded sharply to $X in 2021. In general, imports recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when imports increased by 128%. Over the period under review, imports reached the peak figure at $X in 2019; however, from 2020 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, China (X tons) constituted the largest supplier of toy to Egypt, with a 81% share of total imports. It was followed by Vietnam (X tons), with a 1.4% share of total imports.

From 2012 to 2021, the average annual rate of growth in terms of volume from China totaled -12.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (-1.5% per year) and the United Arab Emirates (-53.1% per year).

In value terms, China ($X) constituted the largest supplier of dolls and toys to Egypt, comprising 81% of total imports. The second position in the ranking was held by Vietnam ($X), with a 1.4% share of total imports.

From 2012 to 2021, the average annual growth rate of value from China was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+12.4% per year) and the United Arab Emirates (-46.5% per year).

Import Prices by Country

In 2021, the average toy import price amounted to $X per ton, increasing by 4.4% against the previous year. Over the period under review, the import price enjoyed buoyant growth. The pace of growth was the most pronounced in 2013 when the average import price increased by 90%. Over the period under review, average import prices reached the maximum in 2021 and is expected to retain growth in the near future.

Average prices varied noticeably amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was the United Arab Emirates ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Vietnam (+14.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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