Egypt: Market for Sanitary Towels, Tampons, Napkins and Diapers 2024

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Egypt

The Egyptian sanitary towel and diaper market expanded slightly to $X in 2021, rising by 2.7% against the previous year. The market value increased at an average annual rate of +2.0% from 2012 to 2021; however, the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded in certain years. Over the period under review, the market attained the maximum level at $X in 2018; however, from 2019 to 2021, consumption remained at a lower figure.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Egypt

In value terms, sanitary towel and diaper production declined to $X in 2021 estimated in export price. Over the period under review, production recorded a prominent expansion. The most prominent rate of growth was recorded in 2020 with an increase of 21%. As a result, production attained the peak level of $X, and then contracted in the following year.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from Egypt

For the fourth year in a row, Egypt recorded decline in overseas shipments of sanitary towels, tampons, napkins and diapers, which decreased by -8.1% to X tons in 2021. Over the period under review, exports, however, enjoyed modest growth. The most prominent rate of growth was recorded in 2015 with an increase of 287%. As a result, the exports reached the peak of X tons. From 2016 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, sanitary towel and diaper exports fell to $X in 2021. The total export value increased at an average annual rate of +3.8% over the period from 2014 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2016 when exports increased by 24%. The exports peaked at $X in 2017; however, from 2018 to 2021, the exports failed to regain momentum.

Exports by Country

Kenya (X tons), Morocco (X tons) and Saudi Arabia (X tons) were the main destinations of sanitary towel and diaper exports from Egypt, with a combined 38% share of total exports. These countries were followed by Iraq, the United Arab Emirates, the United States, Oman, Sudan, Uganda, Pakistan, Jordan, Cameroon and Nigeria, which together accounted for a further 45%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by the United States (with a CAGR of +119.0%), while the other leaders experienced more modest paces of growth.

In value terms, Kenya ($X), Morocco ($X) and Saudi Arabia ($X) constituted the largest markets for sanitary towel and diaper exported from Egypt worldwide, with a combined 38% share of total exports. Iraq, the United Arab Emirates, the United States, Oman, Sudan, Uganda, Pakistan, Jordan, Cameroon and Nigeria lagged somewhat behind, together accounting for a further 45%.

Among the main countries of destination, the United States, with a CAGR of +109.1%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average sanitary towel and diaper export price stood at $X per ton in 2021, surging by 6.8% against the previous year. Over the period under review, the export price showed a noticeable increase. The pace of growth was the most pronounced in 2016 an increase of 102%. The export price peaked in 2021 and is expected to retain growth in the immediate term.

Average prices varied noticeably for the major export markets. In 2021, amid the top suppliers, the countries with the highest prices were Oman ($X per ton) and Morocco ($X per ton), while the average price for exports to Uganda ($X per ton) and Pakistan ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Pakistan (+0.6%), while the prices for the other major destinations experienced a decline.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into Egypt

Sanitary towel and diaper imports into Egypt fell markedly to X tons in 2021, with a decrease of -16.5% compared with the year before. Over the period under review, imports faced a sharp decline. The growth pace was the most rapid in 2015 when imports increased by 219%. As a result, imports attained the peak of X tons. From 2016 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, sanitary towel and diaper imports shrank to $X in 2021. Overall, imports recorded a sharp decrease. The growth pace was the most rapid in 2019 with an increase of 16%. Imports peaked at $X in 2015; however, from 2016 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, Turkey (X tons) constituted the largest sanitary towel and diaper supplier to Egypt, with a 42% share of total imports. Moreover, sanitary towel and diaper imports from Turkey exceeded the figures recorded by the second-largest supplier, Greece (X tons), threefold. The third position in this ranking was taken by Italy (X tons), with a 13% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Turkey stood at -31.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Greece (+11.4% per year) and Italy (+5.8% per year).

In value terms, Turkey ($X) constituted the largest supplier of sanitary towels, tampons, napkins and diapers to Egypt, comprising 42% of total imports. The second position in the ranking was taken by Greece ($X), with a 16% share of total imports. It was followed by Italy, with a 13% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Turkey stood at -27.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Greece (+26.2% per year) and Italy (+14.0% per year).

Import Prices by Country

The average sanitary towel and diaper import price stood at $X per ton in 2021, with an increase of 5.8% against the previous year. Overall, the import price showed prominent growth. The growth pace was the most rapid in 2016 when the average import price increased by 202% against the previous year. The import price peaked in 2021 and is expected to retain growth in years to come.

Average prices varied noticeably amongst the major supplying countries. In 2021, amid the top importers, the highest price was recorded for prices from Denmark ($X per ton) and Lebanon ($X per ton), while the price for Hungary ($X per ton) and Turkey ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Germany (+16.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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