Estonia: Toy Market 2020

Toy Market Size in Estonia

The revenue of the toy market in Estonia amounted to $X in 2018, surging by X% against the previous year. Overall, toy consumption continues to indicate a buoyant expansion. The most prominent rate of growth was recorded in 2012 with an increase of X% against the previous year. In that year, the toy market reached its peak level of $X. From 2013 to 2018, the growth of the toy market remained at a lower figure.

Toy Production in Estonia

In value terms, toy production amounted to $X in 2018 estimated in export prices. Overall, toy production, however, continues to indicate extraordinary growth. The pace of growth was the most pronounced in 2012 when production volume increased by X% against the previous year. Over the period under review, toy production reached its peak figure level in 2018 and is expected to retain its growth in the near future.

Toy Exports

Exports from Estonia

In 2018, the amount of dolls and toys exported from Estonia stood at X tons, reducing by -X% against the previous year. In general, toy exports, however, continue to indicate a strong expansion. The pace of growth was the most pronounced in 2010 with an increase of X% y-o-y. Over the period under review, toy exports attained their maximum at X tons in 2011; however, from 2012 to 2018, exports stood at a somewhat lower figure.

In value terms, toy exports totaled $X in 2018. Over the period under review, toy exports, however, continue to indicate prominent growth. The growth pace was the most rapid in 2013 with an increase of X% year-to-year. Estonia exports peaked in 2018 and are likely to see steady growth in the immediate term.

Exports by Country

China dominates toy exports structure, accounting for X tons, which was near X% of total exports in 2018. It was distantly followed by China, Hong Kong SAR (X tons), creating a X% share of total exports. Germany (X tons), the Czech Republic (X tons), the Netherlands (X tons) and Vietnam (X tons) followed a long way behind the leaders.

Exports from China increased at an average annual rate of +X% from 2007 to 2018. At the same time, Vietnam (+X%), the Netherlands (+X%), the Czech Republic (+X%) and Germany (+X%) displayed positive paces of growth. Moreover, Vietnam emerged as the fastest-growing exporter in the world, with a CAGR of +X% from 2007-2018. By contrast, China, Hong Kong SAR (-X%) illustrated a downward trend over the same period. From 2007 to 2018, the share of China increased by +X% percentage points, while China, Hong Kong SAR (-X p.p.) saw their share reduced. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($X) remains the largest toy supplier from Estonia, comprising X% of global exports. The second position in the ranking was occupied by China, Hong Kong SAR ($X), with a X% share of global exports. It was followed by the Czech Republic, with a X% share.

In China, toy exports expanded at an average annual rate of +X% over the period from 2007-2018. The remaining exporting countries recorded the following average annual rates of exports growth: China, Hong Kong SAR (-X% per year) and the Czech Republic (+X% per year).

Export Prices by Country

The toy export price in Estonia stood at $X per ton in 2018, jumping by X% against the previous year. Overall, the toy export price continues to indicate a resilient expansion. The most prominent rate of growth was recorded in 2013 an increase of X% y-o-y. Over the period under review, the export prices for dolls and toys reached their maximum in 2018 and is likely to see steady growth in the near future.

Prices varied noticeably by the country of origin; the country with the highest price was the Czech Republic ($X per ton), while China ($X per ton) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was attained by Vietnam, while the other leaders experienced more modest paces of growth.

Toy Imports

Imports into Estonia

In 2018, approx. X tons of dolls and toys were imported into Estonia; dropping by -X% against the previous year. Over the period under review, toy imports, however, continue to indicate a measured increase. The pace of growth appeared the most rapid in 2010 with an increase of X% y-o-y. Estonia imports peaked at X tons in 2012; however, from 2013 to 2018, imports stood at a somewhat lower figure.

In value terms, toy imports stood at $X in 2018. In general, toy imports, however, continue to indicate a strong expansion. The pace of growth was the most pronounced in 2010 when imports increased by X% y-o-y. Estonia imports peaked at $X in 2013; however, from 2014 to 2018, imports remained at a lower figure.

Imports by Country

In 2018, the U.S. (X tons) was the key importer of dolls and toys, achieving X% of total imports. The UK (X tons) held the second position in the ranking, followed by Germany (X tons) and China, Hong Kong SAR (X tons). All these countries together occupied near X% share of total imports. France (X tons), Russia (X tons), Japan (X tons), Canada (X tons), the Netherlands (X tons), Spain (X tons), the Czech Republic (X tons) and Belgium (X tons) held a little share of total imports.

Imports into the U.S. decreased at an average annual rate of -X% from 2007 to 2018. At the same time, Russia (+X%), the Czech Republic (+X%), the Netherlands (+X%), Germany (+X%) and France (+X%) displayed positive paces of growth. Moreover, Russia emerged as the fastest-growing importer in the world, with a CAGR of +X% from 2007-2018. Belgium and Japan experienced a relatively flat trend pattern. By contrast, the UK (-X%), Spain (-X%), Canada (-X%) and China, Hong Kong SAR (-X%) illustrated a downward trend over the same period. From 2007 to 2018, the share of Russia increased by +X% percentage points, while the U.S. (-X p.p.) and China, Hong Kong SAR (-X p.p.) saw their share reduced. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the U.S. ($X) constitutes the largest market for imported dolls and toys into Estonia, comprising X% of global imports. The second position in the ranking was occupied by Germany ($X), with a X% share of global imports. It was followed by the UK, with a X% share.

From 2007 to 2018, the average annual growth rate of value in the U.S. stood at +X%. The remaining importing countries recorded the following average annual rates of imports growth: Germany (+X% per year) and the UK (+X% per year).

Import Prices by Country

In 2018, the toy import price in Estonia amounted to $X per ton, rising by X% against the previous year. In general, the import price indicated a buoyant increase from 2007 to 2018: its price increased at an average annual rate of +X% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, toy import price increased by +X% against 2015 indices. The growth pace was the most rapid in 2013 an increase of X% y-o-y. In that year, the import prices for dolls and toys reached their peak level of $X per ton. From 2014 to 2018, the growth in terms of the import prices for dolls and toys remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2018, the country with the highest price was Japan ($X per ton), while Russia ($X per ton) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was attained by China, Hong Kong SAR, while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform