Estonia: Hair Curler Market 2025

Hair Curler Market Size in Estonia

The Estonian hair curler market reduced markedly to $X in 2022, with a decrease of -75.7% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption continues to indicate a noticeable reduction. As a result, consumption reached the peak level of $X. From 2019 to 2022, the growth of the market failed to regain momentum.

Hair Curler Exports

Exports from Estonia

In 2022, overseas shipments of hair curlers and curling tongs increased by 494% to X units, rising for the second consecutive year after three years of decline. Over the period under review, exports, however, continue to indicate a relatively flat trend pattern. The exports peaked at X units in 2017; however, from 2018 to 2022, the exports failed to regain momentum.

In value terms, hair curler exports surged to $X in 2022. In general, exports showed a prominent increase. The exports peaked at $X in 2019; however, from 2020 to 2022, the exports remained at a lower figure.

Exports by Country

Russia (X units) was the main destination for hair curler exports from Estonia, accounting for a 54% share of total exports. Moreover, hair curler exports to Russia exceeded the volume sent to the second major destination, Latvia (X units), twofold. Lithuania (X units) ranked third in terms of total exports with a 6.8% share.

From 2012 to 2022, the average annual growth rate of volume to Russia stood at +2.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Latvia (+2.8% per year) and Lithuania (+21.9% per year).

In value terms, Russia ($X) remains the key foreign market for hair curlers and curling tongs exports from Estonia, comprising 54% of total exports. The second position in the ranking was taken by Latvia ($X), with a 25% share of total exports. It was followed by Lithuania, with a 6.8% share.

From 2012 to 2022, the average annual growth rate of value to Russia amounted to +9.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Latvia (+9.9% per year) and Lithuania (+30.3% per year).

Export Prices by Country

The average hair curler export price stood at $X per unit in 2022, shrinking by -45.2% against the previous year. In general, the export price, however, enjoyed resilient growth. The pace of growth was the most pronounced in 2018 when the average export price increased by 186% against the previous year. The export price peaked at $X per unit in 2019; however, from 2020 to 2022, the export prices failed to regain momentum.

Average prices varied noticeably for the major overseas markets. In 2022, amid the top suppliers, the highest price was recorded for prices to Belarus ($X per unit) and Moldova ($X per unit), while the average price for exports to Latvia ($X per unit) and Russia ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Moldova (+9.4%), while the prices for the other major destinations experienced more modest paces of growth.

Hair Curler Imports

Imports into Estonia

In 2022, the amount of hair curlers and curling tongs imported into Estonia shrank markedly to X units, which is down by -29.1% compared with the previous year's figure. Over the period under review, imports showed a noticeable decrease. The pace of growth was the most pronounced in 2017 when imports increased by 33% against the previous year. Over the period under review, imports reached the peak figure at X units in 2018; however, from 2019 to 2022, imports remained at a lower figure.

In value terms, hair curler imports contracted to $X in 2022. In general, imports, however, continue to indicate a temperate increase. The growth pace was the most rapid in 2018 with an increase of 41% against the previous year. As a result, imports attained the peak of $X. From 2019 to 2022, the growth of imports remained at a lower figure.

Imports by Country

In 2022, China (X units) constituted the largest supplier of hair curler to Estonia, with a 62% share of total imports. Moreover, hair curler imports from China exceeded the figures recorded by the second-largest supplier, Malaysia (X units), eightfold. Lithuania (X units) ranked third in terms of total imports with an 8% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China stood at -3.4%. The remaining supplying countries recorded the following average annual rates of imports growth: Malaysia (+216.1% per year) and Lithuania (+53.2% per year).

In value terms, China ($X) constituted the largest supplier of hair curlers and curling tongs to Estonia, comprising 58% of total imports. The second position in the ranking was held by Malaysia ($X), with a 7.6% share of total imports. It was followed by Lithuania, with a 7.5% share.

From 2012 to 2022, the average annual growth rate of value from China was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Malaysia (+263.9% per year) and Lithuania (+59.8% per year).

Import Prices by Country

The average hair curler import price stood at $X per unit in 2022, surging by 41% against the previous year. Over the period under review, import price indicated a moderate expansion from 2012 to 2022: its price increased at an average annual rate of +4.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, hair curler import price increased by +103.8% against 2017 indices. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

Average prices varied noticeably amongst the major supplying countries. In 2022, amid the top importers, the countries with the highest prices were South Korea ($X per unit) and Finland ($X per unit), while the price for Slovakia ($X per unit) and Lithuania ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Malaysia (+15.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform