Ethiopia: Television Receiver Market 2025

Television Receiver Market Size in Ethiopia

The Ethiopian television receiver market skyrocketed to $X in 2022, increasing by 32% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption saw a strong expansion. Television receiver consumption peaked at $X in 2020; however, from 2021 to 2022, consumption stood at a somewhat lower figure.

Television Receiver Exports

Exports from Ethiopia

In 2022, approx. X units of television receivers were exported from Ethiopia; waning by -8.4% against the previous year. In general, exports, however, enjoyed a resilient expansion. The most prominent rate of growth was recorded in 2013 when exports increased by 377%. Over the period under review, the exports attained the peak figure at X units in 2016; however, from 2017 to 2022, the exports failed to regain momentum.

In value terms, television receiver exports declined to $X in 2022. Overall, exports, however, enjoyed a significant expansion. The growth pace was the most rapid in 2013 with an increase of 1,840% against the previous year. Over the period under review, the exports attained the maximum at $X in 2015; however, from 2016 to 2022, the exports failed to regain momentum.

Exports by Country

Angola (X units), Spain (X units) and Germany (X units) were the main destinations of television receiver exports from Ethiopia, together accounting for 34% of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Spain (with a CAGR of +46.6%), while the other leaders experienced more modest paces of growth.

In value terms, Spain ($X), Germany ($X) and Angola ($X) constituted the largest markets for television receiver exported from Ethiopia worldwide, together accounting for 23% of total exports. Italy, China, Morocco, Myanmar, Mozambique, Kenya, India, Israel, Botswana and Mali lagged somewhat behind, together comprising a further 27%.

Myanmar, with a CAGR of +124.6%, recorded the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average television receiver export price stood at $X per unit in 2022, remaining stable against the previous year. In general, the export price, however, recorded resilient growth. The pace of growth was the most pronounced in 2013 an increase of 307% against the previous year. Over the period under review, the average export prices hit record highs at $X per unit in 2014; however, from 2015 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was India ($X per unit), while the average price for exports to Mali ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Myanmar (+84.9%), while the prices for the other major destinations experienced more modest paces of growth.

Television Receiver Imports

Imports into Ethiopia

Television receiver imports into Ethiopia soared to X units in 2022, increasing by 32% against the previous year's figure. Over the period under review, imports saw resilient growth. The most prominent rate of growth was recorded in 2013 when imports increased by 76% against the previous year. Imports peaked at X units in 2020; however, from 2021 to 2022, imports stood at a somewhat lower figure.

In value terms, television receiver imports soared to $X in 2022. In general, imports continue to indicate a prominent increase. The growth pace was the most rapid in 2017 when imports increased by 177% against the previous year. Imports peaked at $X in 2020; however, from 2021 to 2022, imports stood at a somewhat lower figure.

Imports by Country

In 2022, China (X units) constituted the largest television receiver supplier to Ethiopia, with a 70% share of total imports. Moreover, television receiver imports from China exceeded the figures recorded by the second-largest supplier, Thailand (X units), sevenfold. South Africa (X units) ranked third in terms of total imports with a 7% share.

From 2012 to 2022, the average annual growth rate of volume from China amounted to +17.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Thailand (+12.5% per year) and South Africa (+36.7% per year).

In value terms, China ($X) constituted the largest supplier of television receivers to Ethiopia, comprising 72% of total imports. The second position in the ranking was held by Thailand ($X), with a 13% share of total imports. It was followed by Indonesia, with a 5.3% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China stood at +15.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Thailand (+12.4% per year) and Indonesia (+17.6% per year).

Import Prices by Country

The average television receiver import price stood at $X per unit in 2022, almost unchanged from the previous year. Overall, the import price, however, saw a slight curtailment. The growth pace was the most rapid in 2017 an increase of 70% against the previous year. The import price peaked at $X per unit in 2018; however, from 2019 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Indonesia ($X per unit), while the price for South Africa ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Egypt (+9.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform