EU: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in the EU

In 2022, the EU market for calendars and trade advertising material increased by 11% to $X, rising for the second consecutive year after two years of decline. In general, consumption continues to indicate a relatively flat trend pattern. As a result, consumption reached the peak level of $X. From 2014 to 2022, the growth of the market failed to regain momentum.

Production of Calendars And Trade Advertising Material in the EU

In value terms, calendars and trade advertising material production shrank modestly to $X in 2022 estimated in export price. In general, production showed a pronounced reduction. The most prominent rate of growth was recorded in 2013 with an increase of 16% against the previous year. As a result, production attained the peak level of $X. From 2014 to 2022, production growth remained at a somewhat lower figure.

Exports of Calendars And Trade Advertising Material

Exports in the EU

In 2022, calendars and trade advertising material exports in the European Union reduced to X tons, shrinking by -14% against 2021 figures. In general, exports continue to indicate a deep downturn. The growth pace was the most rapid in 2021 when exports increased by 3.2%. The volume of export peaked at X tons in 2016; however, from 2017 to 2022, the exports remained at a lower figure.

In value terms, calendars and trade advertising material exports dropped to $X in 2022. Over the period under review, exports saw a noticeable decline. The pace of growth was the most pronounced in 2021 when exports increased by 9.4%. The level of export peaked at $X in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

Exports by Country

In 2022, Germany (X tons), distantly followed by Poland (X tons), the Czech Republic (X tons), Spain (X tons), Italy (X tons) and the Netherlands (X tons) were the major exporters of calendars and trade advertising material, together constituting 79% of total exports. Belgium (X tons), France (X tons), Slovenia (X tons), Hungary (X tons), Denmark (X tons) and Austria (X tons) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for Poland (with a CAGR of +8.4%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X) remains the largest calendars and trade advertising material supplier in the European Union, comprising 32% of total exports. The second position in the ranking was taken by Poland ($X), with a 13% share of total exports. It was followed by Italy, with an 8.8% share.

In Germany, calendars and trade advertising material exports shrank by an average annual rate of -4.2% over the period from 2012-2022. The remaining exporting countries recorded the following average annual rates of exports growth: Poland (+7.6% per year) and Italy (-4.5% per year).

Export Prices by Country

The export price in the European Union stood at $X per ton in 2022, rising by 9.4% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.7%. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was France ($X per ton), while the Czech Republic ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+8.2%), while the other leaders experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports in the EU

In 2022, approx. X tons of calendars and trade advertising material were imported in the European Union; falling by -13.8% against the previous year. Overall, imports saw a pronounced decline. The most prominent rate of growth was recorded in 2015 when imports increased by 8.8%. The volume of import peaked at X tons in 2012; however, from 2013 to 2022, imports remained at a lower figure.

In value terms, calendars and trade advertising material imports fell slightly to $X in 2022. In general, imports continue to indicate a mild slump. The pace of growth appeared the most rapid in 2021 with an increase of 11% against the previous year. Over the period under review, imports attained the peak figure at $X in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports by Country

France (X tons) and Germany (X tons) represented the key importers of calendars and trade advertising material in 2022, finishing at approx. 31% and 23% of total imports, respectively. The Czech Republic (X tons) took the next position in the ranking, followed by the Netherlands (X tons) and Austria (X tons). All these countries together took near 21% share of total imports. The following importers - Belgium (X tons), Denmark (X tons), Poland (X tons) and Italy (X tons) - together made up 15% of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the key importing countries, was attained by the Czech Republic (with a CAGR of +0.9%), while imports for the other leaders experienced more modest paces of growth.

In value terms, France ($X), Germany ($X) and the Netherlands ($X) were the countries with the highest levels of imports in 2022, with a combined 54% share of total imports. The Czech Republic, Austria, Italy, Belgium, Poland and Denmark lagged somewhat behind, together comprising a further 29%.

Poland, with a CAGR of +5.1%, recorded the highest growth rate of the value of imports, in terms of the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in the European Union stood at $X per ton in 2022, surging by 12% against the previous year. Over the last decade, it increased at an average annual rate of +2.1%. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Italy ($X per ton), while the Czech Republic ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+8.2%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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