EU: Manuka Market 2024

Manuka Market Size in the EU

For the third year in a row, the EU manuka market recorded growth in sales value, which increased by 4.1% to $X in 2022. The market value increased at an average annual rate of +2.7% over the period from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. The level of consumption peaked at $X in 2018; afterwards, it flattened through to 2022.

Manuka Production in the EU

In value terms, manuka production totaled $X in 2022 estimated in export price. The total output value increased at an average annual rate of +1.1% over the period from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations throughout the analyzed period. The most prominent rate of growth was recorded in 2013 with an increase of 12%. Over the period under review, production attained the peak level at $X in 2018; however, from 2019 to 2022, production failed to regain momentum.

Manuka Exports

Exports in the EU

In 2022, after three years of growth, there was significant decline in overseas shipments of manuka, when their volume decreased by -12.1% to X tons. The total export volume increased at an average annual rate of +2.8% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2020 with an increase of 23%. The volume of export peaked at X tons in 2021, and then fell in the following year.

In value terms, manuka exports dropped to $X in 2022. The total export value increased at an average annual rate of +2.9% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2013 with an increase of 24% against the previous year. Over the period under review, the exports reached the peak figure at $X in 2021, and then shrank in the following year.

Exports by Country

Germany (X tons) and Spain (X tons) represented roughly 34% of total exports in 2022. It was distantly followed by Hungary (X tons), Poland (X tons), Bulgaria (X tons), Romania (X tons), Portugal (X tons) and Belgium (X tons), together generating a 45% share of total exports. The following exporters - Greece (X tons), Italy (X tons), France (X tons), the Netherlands (X tons) and Slovakia (X tons) - together made up 15% of total exports.

From 2012 to 2022, the biggest increases were recorded for Slovakia (with a CAGR of +22.8%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X), Spain ($X) and Hungary ($X) were the countries with the highest levels of exports in 2022, together comprising 46% of total exports. Poland, Romania, Bulgaria, Belgium, France, Greece, Italy, Portugal, the Netherlands and Slovakia lagged somewhat behind, together comprising a further 47%.

Among the main exporting countries, Slovakia, with a CAGR of +21.3%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the export price in the European Union amounted to $X per ton, leveling off at the previous year. Over the period under review, the export price, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 an increase of 11% against the previous year. The level of export peaked at $X per ton in 2014; however, from 2015 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was France ($X per ton), while Portugal ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Belgium (+2.4%), while the other leaders experienced more modest paces of growth.

Manuka Imports

Imports in the EU

In 2022, imports of manuka in the European Union amounted to X tons, therefore, remained relatively stable against the previous year. The total import volume increased at an average annual rate of +3.1% over the period from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. The pace of growth appeared the most rapid in 2020 when imports increased by 16%. As a result, imports attained the peak of X tons. From 2021 to 2022, the growth of imports failed to regain momentum.

In value terms, manuka imports shrank modestly to $X in 2022. The total import value increased at an average annual rate of +3.5% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2013 when imports increased by 19% against the previous year. The level of import peaked at $X in 2021, and then declined modestly in the following year.

Imports by Country

In 2022, Germany (X tons), distantly followed by France (X tons), Spain (X tons), Poland (X tons), Italy (X tons), Belgium (X tons) and the Netherlands (X tons) were the largest importers of manuka, together comprising 76% of total imports. Portugal (X tons), Greece (X tons), Austria (X tons), Ireland (X tons), the Czech Republic (X tons) and Romania (X tons) took a minor share of total imports.

Germany experienced a relatively flat trend pattern with regard to volume of imports of manuka. At the same time, Portugal (+23.6%), Greece (+14.7%), Romania (+11.3%), the Czech Republic (+10.3%), Poland (+8.3%), Italy (+5.7%), Ireland (+5.1%), Spain (+4.7%), France (+3.3%) and the Netherlands (+3.1%) displayed positive paces of growth. Moreover, Portugal emerged as the fastest-growing importer imported in the European Union, with a CAGR of +23.6% from 2012-2022. By contrast, Belgium (-1.6%) and Austria (-2.2%) illustrated a downward trend over the same period. While the share of Poland (+3.8 p.p.), Portugal (+3.6 p.p.), Greece (+2 p.p.) and Italy (+1.8 p.p.) increased significantly in terms of the total imports from 2012-2022, the share of Belgium (-3.4 p.p.) and Germany (-12.3 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Germany ($X) constitutes the largest market for imported manuka in the European Union, comprising 29% of total imports. The second position in the ranking was held by France ($X), with a 13% share of total imports. It was followed by Italy, with a 9.9% share.

From 2012 to 2022, the average annual growth rate of value in Germany was relatively modest. The remaining importing countries recorded the following average annual rates of imports growth: France (+4.1% per year) and Italy (+6.6% per year).

Import Prices by Country

The import price in the European Union stood at $X per ton in 2022, waning by -1.8% against the previous year. Overall, the import price, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2021 when the import price increased by 17% against the previous year. Over the period under review, import prices hit record highs at $X per ton in 2014; however, from 2015 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Austria ($X per ton), while Portugal ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Germany (+1.7%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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