EU: Shaving Preparations Market 2025

Shaving Preparations Market Size in the EU

The EU shaving preparations market soared to $X in 2021, with an increase of 17% against the previous year. The total consumption indicated strong growth from 2012 to 2021: its value increased at an average annual rate of +5.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +23.8% against 2019 indices. Over the period under review, the market hit record highs at $X in 2018; however, from 2019 to 2021, consumption stood at a somewhat lower figure.

Shaving Preparations Production in the EU

In value terms, shaving preparations production declined to $X in 2021 estimated in export price. In general, production, however, showed a pronounced contraction. The pace of growth appeared the most rapid in 2013 with an increase of 30%. As a result, production attained the peak level of $X. From 2014 to 2021, production growth remained at a lower figure.

Shaving Preparations Exports

Exports in the EU

In 2021, overseas shipments of pre-shave, shaving and after-shave preparations (excluding soap in blocks) increased by 0.1% to X tons for the first time since 2018, thus ending a two-year declining trend. In general, exports, however, continue to indicate a slight setback. The most prominent rate of growth was recorded in 2015 when exports increased by 5.7% against the previous year. The volume of export peaked at X tons in 2018; however, from 2019 to 2021, the exports failed to regain momentum.

In value terms, shaving preparations exports rose modestly to $X in 2021. Over the period under review, exports, however, showed a mild setback. The pace of growth appeared the most rapid in 2018 when exports increased by 8.1%. The level of export peaked at $X in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

Exports by Country

In 2021, Belgium (X tons), Poland (X tons) and Germany (X tons) was the main exporter of pre-shave, shaving and after-shave preparations (excluding soap in blocks) in the European Union, mixing up 59% of total export. Italy (X tons) ranks next in terms of the total exports with an 8.8% share, followed by the Netherlands (7.9%) and France (4.5%). Spain (X tons) took a minor share of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main exporting countries, was attained by Belgium (with a CAGR of +10.3%), while the other leaders experienced more modest paces of growth.

In value terms, Belgium ($X), Germany ($X) and Poland ($X) appeared to be the countries with the highest levels of exports in 2021, with a combined 55% share of total exports.

Belgium, with a CAGR of +11.1%, recorded the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The export price in the European Union stood at $X per ton in 2021, increasing by 3.5% against the previous year. In general, the export price, however, showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2019 when the export price increased by 8.2%. The level of export peaked at $X per ton in 2013; however, from 2014 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2021, the country with the highest price was France ($X per ton), while Poland ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Italy (+3.3%), while the other leaders experienced more modest paces of growth.

Shaving Preparations Imports

Imports in the EU

In 2021, the amount of pre-shave, shaving and after-shave preparations (excluding soap in blocks) imported in the European Union expanded markedly to X tons, picking up by 11% on the previous year's figure. The total import volume increased at an average annual rate of +4.3% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2015 with an increase of 34% against the previous year. Over the period under review, imports attained the maximum in 2021 and are likely to continue growth in years to come.

In value terms, shaving preparations imports expanded rapidly to $X in 2021. Over the period under review, imports showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 when imports increased by 11%. The level of import peaked at $X in 2018; however, from 2019 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, Belgium (X tons), Poland (X tons), Germany (X tons), Spain (X tons), Italy (X tons), Romania (X tons), France (X tons) and the Netherlands (X tons) was the key importer of pre-shave, shaving and after-shave preparations (excluding soap in blocks) in the European Union, comprising 85% of total import.

From 2012 to 2021, the biggest increases were recorded for Belgium (with a CAGR of +18.2%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Belgium ($X), Poland ($X) and Germany ($X) constituted the countries with the highest levels of imports in 2021, together comprising 53% of total imports.

In terms of the main importing countries, Belgium, with a CAGR of +15.0%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced mixed trends in the imports figures.

Import Prices by Country

The import price in the European Union stood at $X per ton in 2021, reducing by -3.3% against the previous year. Overall, the import price saw a perceptible slump. The pace of growth appeared the most rapid in 2017 an increase of 12% against the previous year. The level of import peaked at $X per ton in 2014; however, from 2015 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably country of destination: the country with the highest price was the Netherlands ($X per ton), while Spain ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+4.0%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

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