EU: Tissue Paper Market 2025

Tissue Paper Market Size in the EU

In 2022, after two years of decline, there was significant growth in the EU tissue paper market, when its value increased by 18% to $X. The market value increased at an average annual rate of +2.9% over the period from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations being observed in certain years. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

Tissue Paper Production in the EU

In value terms, tissue paper production soared to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +3.2% from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations being recorded in certain years. As a result, production reached the peak level and is likely to continue growth in the immediate term.

Tissue Paper Exports

Exports in the EU

After two years of growth, overseas shipments of toilet or facial tissue stock, towel and similar paper decreased by -8.1% to X tons in 2022. In general, exports, however, continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 with an increase of 9.3%. Over the period under review, the exports reached the peak figure at X tons in 2021, and then declined in the following year.

In value terms, tissue paper exports soared to $X in 2022. The total export value increased at an average annual rate of +2.5% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Italy was the major exporter of toilet or facial tissue stock, towel and similar paper in the European Union, with the volume of exports resulting at X tons, which was near 34% of total exports in 2022. Germany (X tons) ranks second in terms of the total exports with a 10% share, followed by Spain (9.6%), Sweden (8.8%), France (7.5%), Portugal (5.3%), Poland (4.7%) and Romania (4.7%).

Exports from Italy increased at an average annual rate of +2.1% from 2012 to 2022. At the same time, Portugal (+15.1%), Poland (+7.9%), Romania (+3.3%) and Spain (+2.2%) displayed positive paces of growth. Moreover, Portugal emerged as the fastest-growing exporter exported in the European Union, with a CAGR of +15.1% from 2012-2022. By contrast, Germany (-1.2%), France (-2.6%) and Sweden (-4.0%) illustrated a downward trend over the same period. While the share of Italy (+4.2 p.p.), Portugal (+3.9 p.p.) and Poland (+2.3 p.p.) increased significantly in terms of the total exports from 2012-2022, the share of Germany (-2.3 p.p.), France (-3.1 p.p.) and Sweden (-5.6 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Italy ($X) remains the largest tissue paper supplier in the European Union, comprising 31% of total exports. The second position in the ranking was taken by Germany ($X), with a 14% share of total exports. It was followed by Sweden, with a 10% share.

From 2012 to 2022, the average annual growth rate of value in Italy stood at +4.7%. The remaining exporting countries recorded the following average annual rates of exports growth: Germany (+0.5% per year) and Sweden (-3.2% per year).

Export Prices by Country

The export price in the European Union stood at $X per ton in 2022, growing by 33% against the previous year. Over the last decade, it increased at an average annual rate of +1.6%. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Germany ($X per ton), while Portugal ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+4.9%), while the other leaders experienced more modest paces of growth.

Tissue Paper Imports

Imports in the EU

In 2022, tissue paper imports in the European Union amounted to X tons, picking up by 5.3% against the year before. The total import volume increased at an average annual rate of +2.0% from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations throughout the analyzed period. The growth pace was the most rapid in 2013 with an increase of 9.4%. The volume of import peaked at X tons in 2017; however, from 2018 to 2022, imports failed to regain momentum.

In value terms, tissue paper imports skyrocketed to $X in 2022. The total import value increased at an average annual rate of +3.3% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2022, Germany (X tons), distantly followed by Poland (X tons), France (X tons), Greece (X tons), Spain (X tons), Hungary (X tons) and Belgium (X tons) represented the main importers of toilet or facial tissue stock, towel and similar paper, together constituting 66% of total imports. The following importers - Romania (X tons), Croatia (X tons), the Czech Republic (X tons), the Netherlands (X tons), Bulgaria (X tons) and Italy (X tons) - together made up 21% of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by Romania (with a CAGR of +10.0%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest tissue paper importing markets in the European Union were Germany ($X), France ($X) and Poland ($X), with a combined 42% share of total imports. Greece, Spain, the Netherlands, Belgium, Hungary, Italy, Croatia, Romania, the Czech Republic and Bulgaria lagged somewhat behind, together comprising a further 45%.

In terms of the main importing countries, Romania, with a CAGR of +13.4%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in the European Union stood at $X per ton in 2022, growing by 32% against the previous year. Over the last decade, it increased at an average annual rate of +1.3%. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Italy ($X per ton), while Romania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Croatia (+3.2%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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