EU: Toilet Paper Market 2024

Toilet Paper Market Size in the EU

The EU toilet paper market expanded modestly to $X in 2021, rising by 1.8% against the previous year. Overall, consumption, however, continues to indicate a relatively flat trend pattern. Over the period under review, the market attained the maximum level at $X in 2013; however, from 2014 to 2021, consumption remained at a lower figure.

Toilet Paper Production in the EU

In value terms, toilet paper production rose modestly to $X in 2021 estimated in export price. Over the period under review, production continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 when the production volume increased by 13%. The level of production peaked at $X in 2013; however, from 2014 to 2021, production stood at a somewhat lower figure.

Toilet Paper Exports

Exports in the EU

In 2021, overseas shipments of toilet paper decreased by -6.3% to X tons for the first time since 2011, thus ending a nine-year rising trend. In general, exports, however, showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2015 with an increase of 3%. Over the period under review, the exports reached the maximum at X tons in 2020, and then declined in the following year.

In value terms, toilet paper exports dropped modestly to $X in 2021. Over the period under review, exports, however, continue to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when exports increased by 12%. The level of export peaked at $X in 2014; afterwards, it flattened through to 2021.

Exports by Country

In 2021, Germany (X tons), followed by Poland (X tons), Italy (X tons), France (X tons), Sweden (X tons), Spain (X tons), Austria (X tons), Portugal (X tons), Slovakia (X tons) and Belgium (X tons) were the key exporters of toilet paper, together mixing up 86% of total exports. Slovenia (X tons) followed a long way behind the leaders.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the key exporting countries, was attained by Portugal (with a CAGR of +10.8%), while the other leaders experienced more modest paces of growth.

In value terms, the largest toilet paper supplying countries in the European Union were Germany ($X), Sweden ($X) and Italy ($X), with a combined 38% share of total exports. These countries were followed by Poland, France, Spain, Austria, Portugal, Belgium, Slovakia and Slovenia, which together accounted for a further 50%.

Portugal, with a CAGR of +10.8%, recorded the highest rates of growth with regard to the value of exports, among the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The export price in the European Union stood at $X per ton in 2021, growing by 6.6% against the previous year. In general, the export price, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 an increase of 9.6% against the previous year. Over the period under review, the export prices hit record highs at $X per ton in 2013; however, from 2014 to 2021, the export prices remained at a lower figure.

Average prices varied somewhat amongst the major exporting countries. In 2021, major exporting countries recorded the following prices: in Sweden ($X per ton) and Portugal ($X per ton), while Slovakia ($X per ton) and Poland ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Austria (+1.3%), while the other leaders experienced more modest paces of growth.

Toilet Paper Imports

Imports in the EU

In 2021, purchases abroad of toilet paper decreased by -7.2% to X tons for the first time since 2017, thus ending a three-year rising trend. The total import volume increased at an average annual rate of +2.2% from 2012 to 2021; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2015 when imports increased by 9%. Over the period under review, imports reached the maximum at X tons in 2020, and then contracted in the following year.

In value terms, toilet paper imports shrank modestly to $X in 2021. Over the period under review, imports, however, continue to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 with an increase of 12%. As a result, imports reached the peak of $X; afterwards, it flattened through to 2021.

Imports by Country

In 2021, Germany (X tons), followed by the Netherlands (X tons), France (X tons), Denmark (X tons), Belgium (X tons) and the Czech Republic (X tons) represented the main importers of toilet paper, together committing 60% of total imports. The following importers - Austria (X tons), Ireland (X tons), Spain (X tons), Portugal (X tons), Hungary (X tons), Sweden (X tons) and Poland (X tons) - together made up 25% of total imports.

From 2012 to 2021, the biggest increases were recorded for the Netherlands (with a CAGR of +9.1%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest toilet paper importing markets in the European Union were Germany ($X), the Netherlands ($X) and France ($X), with a combined 37% share of total imports. Belgium, the Czech Republic, Denmark, Ireland, Austria, Spain, Hungary, Sweden, Portugal and Poland lagged somewhat behind, together accounting for a further 46%.

Among the main importing countries, Spain, with a CAGR of +7.5%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in the European Union stood at $X per ton in 2021, rising by 6.2% against the previous year. Overall, the import price, however, saw a slight descent. The most prominent rate of growth was recorded in 2018 an increase of 7.7% against the previous year. The level of import peaked at $X per ton in 2013; however, from 2014 to 2021, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was Ireland ($X per ton), while Denmark ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Czech Republic (+1.7%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :