EU: Tooth Brush Market 2024

Tooth Brush Market Size in the EU

After ten years of growth, the EU tooth brush market decreased by -31.7% to $X in 2022. Over the period under review, consumption, however, continues to indicate a moderate expansion. The level of consumption peaked at $X in 2021, and then declined sharply in the following year.

Tooth Brush Production in the EU

In value terms, tooth brush production stood at $X in 2022 estimated in export price. The total production indicated pronounced growth from 2012 to 2022: its value increased at an average annual rate of +4.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -2.3% against 2020 indices. The most prominent rate of growth was recorded in 2017 with an increase of 25%. As a result, production reached the peak level of $X. From 2018 to 2022, production growth failed to regain momentum.

Tooth Brush Exports

Exports in the EU

For the third year in a row, the European Union recorded growth in overseas shipments of tooth brushes, which increased by 8.9% to X units in 2022. Total exports indicated strong growth from 2012 to 2022: its volume increased at an average annual rate of +6.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +87.2% against 2012 indices. The most prominent rate of growth was recorded in 2017 when exports increased by 12%. The volume of export peaked in 2022 and is likely to continue growth in the immediate term.

In value terms, tooth brush exports amounted to $X in 2022. Total exports indicated strong growth from 2012 to 2022: its value increased at an average annual rate of +7.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +108.2% against 2012 indices. The pace of growth appeared the most rapid in 2021 with an increase of 18% against the previous year. Over the period under review, the exports hit record highs in 2022 and are expected to retain growth in the immediate term.

Exports by Country

Germany dominates exports structure, resulting at X units, which was approx. 54% of total exports in 2022. It was distantly followed by Hungary (X units), Ireland (X units) and the Netherlands (X units), together mixing up an 18% share of total exports. Austria (X units), Belgium (X units), Sweden (X units), Italy (X units), Poland (X units), Spain (X units) and the Czech Republic (X units) followed a long way behind the leaders.

From 2012 to 2022, average annual rates of growth with regard to tooth brush exports from Germany stood at +6.2%. At the same time, Hungary (+29.4%), Austria (+27.7%), the Netherlands (+21.2%), Spain (+13.3%), Poland (+8.4%), Sweden (+6.9%) and Belgium (+5.3%) displayed positive paces of growth. Moreover, Hungary emerged as the fastest-growing exporter exported in the European Union, with a CAGR of +29.4% from 2012-2022. Ireland experienced a relatively flat trend pattern. By contrast, Italy (-1.1%) and the Czech Republic (-2.8%) illustrated a downward trend over the same period. While the share of Hungary (+6.5 p.p.), the Netherlands (+3.4 p.p.) and Austria (+3.2 p.p.) increased significantly in terms of the total exports from 2012-2022, the share of the Czech Republic (-3 p.p.), Italy (-3.8 p.p.) and Ireland (-6.4 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Germany ($X) remains the largest tooth brush supplier in the European Union, comprising 44% of total exports. The second position in the ranking was held by the Netherlands ($X), with an 11% share of total exports. It was followed by Hungary, with a 7.1% share.

From 2012 to 2022, the average annual growth rate of value in Germany stood at +6.4%. The remaining exporting countries recorded the following average annual rates of exports growth: the Netherlands (+20.3% per year) and Hungary (+24.0% per year).

Export Prices by Country

In 2022, the export price in the European Union amounted to $X per unit, reducing by -7.1% against the previous year. Over the last decade, it increased at an average annual rate of +1.1%. The most prominent rate of growth was recorded in 2021 an increase of 14%. As a result, the export price reached the peak level of $X per unit, and then shrank in the following year.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was the Netherlands ($X per unit), while Austria ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+7.1%), while the other leaders experienced more modest paces of growth.

Tooth Brush Imports

Imports in the EU

In 2022, approx. X units of tooth brushes were imported in the European Union; with an increase of 21% compared with 2021 figures. Total imports indicated a prominent expansion from 2012 to 2022: its volume increased at an average annual rate of +7.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +79.8% against 2013 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, tooth brush imports expanded modestly to $X in 2022. Over the period under review, imports enjoyed a strong expansion. The most prominent rate of growth was recorded in 2021 when imports increased by 18%. Over the period under review, imports reached the maximum in 2022 and are likely to continue growth in the immediate term.

Imports by Country

Germany represented the key importer of tooth brushes in the European Union, with the volume of imports resulting at X units, which was near 33% of total imports in 2022. Hungary (X units) took an 8.1% share (based on physical terms) of total imports, which put it in second place, followed by France (7.9%), Poland (6.8%), the Netherlands (5.8%), Italy (5.6%), Spain (5.5%) and Belgium (4.9%). The Czech Republic (X units), Austria (X units), Portugal (X units), Sweden (X units) and Denmark (X units) held a relatively small share of total imports.

From 2012 to 2022, average annual rates of growth with regard to tooth brush imports into Germany stood at +8.9%. At the same time, Hungary (+26.9%), Portugal (+16.7%), the Netherlands (+11.2%), Austria (+8.5%), Denmark (+7.9%), Poland (+7.5%), Belgium (+5.9%), Sweden (+5.3%), Spain (+5.1%), the Czech Republic (+3.5%), Italy (+3.1%) and France (+3.0%) displayed positive paces of growth. Moreover, Hungary emerged as the fastest-growing importer imported in the European Union, with a CAGR of +26.9% from 2012-2022. Hungary (+6.5 p.p.), Germany (+3.8 p.p.) and the Netherlands (+1.7 p.p.) significantly strengthened its position in terms of the total imports, while the Czech Republic, Italy and France saw its share reduced by -1.7%, -3% and -4.2% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Germany ($X) constitutes the largest market for imported tooth brushes in the European Union, comprising 33% of total imports. The second position in the ranking was taken by France ($X), with an 8.4% share of total imports. It was followed by the Netherlands, with an 8.2% share.

In Germany, tooth brush imports increased at an average annual rate of +9.5% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: France (+4.0% per year) and the Netherlands (+12.2% per year).

Import Prices by Country

In 2022, the import price in the European Union amounted to $X per unit, waning by -14.3% against the previous year. Over the period under review, the import price, however, continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2020 an increase of 9.5%. Over the period under review, import prices hit record highs at $X per unit in 2021, and then reduced in the following year.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was the Netherlands ($X per unit), while Portugal ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+5.3%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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