EU: Toothpaste Market 2024

Toothpaste Market Size in the EU

The EU toothpaste market surged to $X in 2021, with an increase of 17% against the previous year. In general, consumption continues to indicate a relatively flat trend pattern. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Toothpaste Production in the EU

In value terms, toothpaste production reached $X in 2021 estimated in export price. The total output value increased at an average annual rate of +1.0% over the period from 2012 to 2021; the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The pace of growth appeared the most rapid in 2017 with an increase of 16% against the previous year. The level of production peaked at $X in 2014; however, from 2015 to 2021, production stood at a somewhat lower figure.

Toothpaste Exports

Exports in the EU

In 2021, overseas shipments of toothpaste, denture cleaners and other dentifrices decreased by -0.6% to X tons, falling for the second year in a row after four years of growth. The total export volume increased at an average annual rate of +4.0% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2013 when exports increased by 22% against the previous year. Over the period under review, the exports hit record highs at X tons in 2019; however, from 2020 to 2021, the exports stood at a somewhat lower figure.

In value terms, toothpaste exports expanded remarkably to $X in 2021. The total export value increased at an average annual rate of +2.8% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2013 when exports increased by 18%. Over the period under review, the exports attained the peak figure in 2021 and are expected to retain growth in years to come.

Exports by Country

In 2021, Poland (X tons), distantly followed by Slovakia (X tons), Germany (X tons) and France (X tons) represented the major exporters of toothpaste, denture cleaners and other dentifrices, together generating 73% of total exports. Belgium (X tons), the Netherlands (X tons), Spain (X tons), Ireland (X tons), Bulgaria (X tons), Denmark (X tons), Italy (X tons) and Romania (X tons) followed a long way behind the leaders.

From 2012 to 2021, the biggest increases were recorded for Slovakia (with a CAGR of +24.4%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest toothpaste supplying countries in the European Union were Poland ($X), Germany ($X) and Slovakia ($X), with a combined 55% share of total exports. The Netherlands, France, Belgium, Ireland, Spain, Italy, Denmark, Bulgaria and Romania lagged somewhat behind, together comprising a further 37%.

Bulgaria, with a CAGR of +19.8%, recorded the highest rates of growth with regard to the value of exports, among the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the export price in the European Union amounted to $X per ton, increasing by 6% against the previous year. In general, the export price, however, continues to indicate a slight reduction. The most prominent rate of growth was recorded in 2018 when the export price increased by 9.1%. Over the period under review, the export prices hit record highs at $X per ton in 2012; however, from 2013 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2021, the country with the highest price was Ireland ($X per ton), while Romania ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+5.9%), while the other leaders experienced more modest paces of growth.

Toothpaste Imports

Imports in the EU

Toothpaste imports amounted to X tons in 2021, picking up by 2.3% against the previous year's figure. In general, imports recorded a slight increase. The growth pace was the most rapid in 2013 with an increase of 5%. Over the period under review, imports reached the peak figure at X tons in 2019; however, from 2020 to 2021, imports remained at a lower figure.

In value terms, toothpaste imports totaled $X in 2021. The total import value increased at an average annual rate of +3.0% from 2012 to 2021; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded throughout the analyzed period. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, Germany (X tons), France (X tons), Italy (X tons), the Netherlands (X tons), Poland (X tons), Spain (X tons) and Belgium (X tons) represented the major importer of toothpaste, denture cleaners and other dentifrices in the European Union, generating 68% of total import. Denmark (X tons), Romania (X tons), Austria (X tons), Hungary (X tons), the Czech Republic (X tons) and Sweden (X tons) held a little share of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the key importing countries, was attained by Austria (with a CAGR of +10.0%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest toothpaste importing markets in the European Union were Germany ($X), the Netherlands ($X) and France ($X), together comprising 35% of total imports. These countries were followed by Poland, Belgium, Italy, Spain, the Czech Republic, Austria, Hungary, Sweden, Denmark and Romania, which together accounted for a further 51%.

Romania, with a CAGR of +9.3%, recorded the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in the European Union stood at $X per ton in 2021, rising by 11% against the previous year. Over the last nine-year period, it increased at an average annual rate of +2.0%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was the Czech Republic ($X per ton), while Italy ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Spain (+10.2%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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