Europe: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Europe

In 2022, the Europe market for calendars and trade advertising material increased by 10% to $X, rising for the second year in a row after two years of decline. In general, consumption continues to indicate a mild slump. The level of consumption peaked at $X in 2013; however, from 2014 to 2022, consumption remained at a lower figure.

Production of Calendars And Trade Advertising Material in Europe

In value terms, calendars and trade advertising material production reduced modestly to $X in 2022 estimated in export price. Overall, production showed a noticeable slump. The most prominent rate of growth was recorded in 2018 when the production volume increased by 19% against the previous year. The level of production peaked at $X in 2013; however, from 2014 to 2022, production failed to regain momentum.

Exports of Calendars And Trade Advertising Material

Exports in Europe

In 2022, the amount of calendars and trade advertising material exported in Europe declined to X tons, which is down by -14% compared with 2021. Over the period under review, exports continue to indicate a deep setback. The most prominent rate of growth was recorded in 2021 when exports increased by 3.1%. The volume of export peaked at X tons in 2014; however, from 2015 to 2022, the exports failed to regain momentum.

In value terms, calendars and trade advertising material exports contracted to $X in 2022. In general, exports saw a pronounced decline. The pace of growth was the most pronounced in 2021 with an increase of 11%. The level of export peaked at $X in 2013; however, from 2014 to 2022, the exports remained at a lower figure.

Exports by Country

In 2022, Germany (X tons), distantly followed by Poland (X tons), the Czech Republic (X tons), Spain (X tons), Italy (X tons) and the Netherlands (X tons) were the key exporters of calendars and trade advertising material, together constituting 77% of total exports. Belgium (X tons), France (X tons), Slovenia (X tons), Hungary (X tons), Denmark (X tons) and Austria (X tons) took a little share of total exports.

From 2012 to 2022, the biggest increases were recorded for Poland (with a CAGR of +8.4%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X) remains the largest calendars and trade advertising material supplier in Europe, comprising 28% of total exports. The second position in the ranking was taken by Poland ($X), with an 11% share of total exports. It was followed by Italy, with a 7.6% share.

In Germany, calendars and trade advertising material exports plunged by an average annual rate of -4.2% over the period from 2012-2022. The remaining exporting countries recorded the following average annual rates of exports growth: Poland (+7.6% per year) and Italy (-4.5% per year).

Export Prices by Country

In 2022, the export price in Europe amounted to $X per ton, rising by 15% against the previous year. Over the last decade, it increased at an average annual rate of +2.3%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was France ($X per ton), while the Czech Republic ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+8.2%), while the other leaders experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports in Europe

In 2022, calendars and trade advertising material imports in Europe dropped to X tons, which is down by -12.7% compared with the year before. In general, imports showed a noticeable reduction. The pace of growth appeared the most rapid in 2015 when imports increased by 4.5%. Over the period under review, imports attained the maximum at X tons in 2012; however, from 2013 to 2022, imports remained at a lower figure.

In value terms, calendars and trade advertising material imports reduced to $X in 2022. Overall, imports showed a noticeable decline. The pace of growth was the most pronounced in 2021 when imports increased by 5.4%. Over the period under review, imports attained the maximum at $X in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports by Country

France (X tons) and Germany (X tons) represented the key importers of calendars and trade advertising material in 2022, amounting to near 26% and 19% of total imports, respectively. Switzerland (X tons) ranks next in terms of the total imports with a 9.3% share, followed by the Czech Republic (9.2%). The following importers - the Netherlands (X tons), Austria (X tons), the UK (X tons), Belgium (X tons), Denmark (X tons), Poland (X tons), Italy (X tons), Russia (X tons) and Norway (X tons) - together made up 27% of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by the Czech Republic (with a CAGR of +0.9%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest calendars and trade advertising material importing markets in Europe were France ($X), Germany ($X) and Switzerland ($X), with a combined 45% share of total imports. The Netherlands, the UK, the Czech Republic, Austria, Italy, Belgium, Poland, Denmark, Russia and Norway lagged somewhat behind, together accounting for a further 40%.

Poland, with a CAGR of +5.1%, saw the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Europe stood at $X per ton in 2022, growing by 12% against the previous year. Over the last decade, it increased at an average annual rate of +1.7%. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Italy ($X per ton), while the Czech Republic ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+8.2%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform