Europe: Electric Hair Dryer Market 2025

Electric Hair Dryer Market Size in Europe

The Europe electric hair dryer market expanded sharply to $X in 2021, rising by 12% against the previous year. In general, consumption posted a resilient increase. The level of consumption peaked in 2021 and is likely to see gradual growth in years to come.

Electric Hair Dryer Production in Europe

In value terms, electric hair dryer production rose remarkably to $X in 2021 estimated in export price. Overall, production continues to indicate a buoyant expansion. The pace of growth appeared the most rapid in 2018 with an increase of 73%. The level of production peaked in 2021 and is likely to continue growth in the near future.

Electric Hair Dryer Exports

Exports in Europe

After two years of growth, overseas shipments of electric hair dryers decreased by -1.9% to X units in 2021. In general, exports, however, posted a strong expansion. The pace of growth was the most pronounced in 2020 with an increase of 53%. As a result, the exports reached the peak of X units, and then contracted in the following year.

In value terms, electric hair dryer exports reached $X in 2021. Total exports indicated a prominent expansion from 2012 to 2021: its value increased at an average annual rate of +6.6% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +70.3% against 2015 indices. The pace of growth appeared the most rapid in 2020 with an increase of 24%. Over the period under review, the exports reached the maximum in 2021 and are expected to retain growth in years to come.

Exports by Country

In 2021, Germany (X units), distantly followed by Italy (X units), the Netherlands (X units), France (X units), Poland (X units), Spain (X units) and Hungary (X units) were the key exporters of electric hair dryers, together creating 82% of total exports.

From 2012 to 2021, the biggest increases were recorded for the Netherlands (with a CAGR of +29.0%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest electric hair dryer supplying countries in Europe were Germany ($X), Italy ($X) and France ($X), with a combined 54% share of total exports. These countries were followed by the Netherlands, Poland, Hungary and Spain, which together accounted for a further 20%.

In terms of the main exporting countries, Poland, with a CAGR of +32.3%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The export price in Europe stood at $X per unit in 2021, surging by 3.2% against the previous year. Overall, the export price, however, recorded a noticeable downturn. The most prominent rate of growth was recorded in 2018 an increase of 11% against the previous year. The level of export peaked at $X per unit in 2012; however, from 2013 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably country of origin: the country with the highest price was Italy ($X per unit), while the Netherlands ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Poland (+5.4%), while the other leaders experienced mixed trends in the export price figures.

Electric Hair Dryer Imports

Imports in Europe

In 2021, overseas purchases of electric hair dryers increased by 8.6% to X units, rising for the second year in a row after two years of decline. The total import volume increased at an average annual rate of +4.2% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2020 with an increase of 16%. Over the period under review, imports hit record highs in 2021 and are likely to see steady growth in the near future.

In value terms, electric hair dryer imports soared to $X in 2021. Total imports indicated a prominent expansion from 2012 to 2021: its value increased at an average annual rate of +7.2% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +83.3% against 2015 indices. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

The countries with the highest levels of electric hair dryer imports in 2021 were Germany (X units), the Netherlands (X units), Russia (X units), Italy (X units), France (X units), the UK (X units), Spain (X units), Belgium (X units) and Poland (X units), together accounting for 81% of total import.

From 2012 to 2021, the biggest increases were recorded for the Netherlands (with a CAGR of +24.2%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest electric hair dryer importing markets in Europe were Germany ($X), the UK ($X) and Russia ($X), together comprising 39% of total imports. France, the Netherlands, Italy, Spain, Poland and Belgium lagged somewhat behind, together comprising a further 39%.

The Netherlands, with a CAGR of +24.0%, recorded the highest growth rate of the value of imports, in terms of the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the import price in Europe amounted to $X per unit, rising by 8.3% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +2.9%. The pace of growth was the most pronounced in 2018 an increase of 8.6%. The level of import peaked in 2021 and is likely to see steady growth in the immediate term.

Prices varied noticeably country of destination: the country with the highest price was the UK ($X per unit), while Belgium ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Poland (+7.3%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform