Europe: Lip Make-Up Preparations Market 2025

Lip Make-Up Preparations Market Size in Europe

The Europe lip make-up preparations market fell to $X in 2022, with a decrease of -2.4% against the previous year. Overall, consumption, however, saw a relatively flat trend pattern. The level of consumption peaked at $X in 2019; however, from 2020 to 2022, consumption remained at a lower figure.

Lip Make-Up Preparations Production in Europe

In value terms, lip make-up preparations production reduced modestly to $X in 2022 estimated in export price. Over the period under review, production, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 with an increase of 75%. The level of production peaked at $X in 2019; however, from 2020 to 2022, production failed to regain momentum.

Lip Make-Up Preparations Exports

Exports in Europe

In 2022, shipments abroad of lip make-up preparations increased by 14% to X tons, rising for the second consecutive year after two years of decline. Total exports indicated notable growth from 2012 to 2022: its volume increased at an average annual rate of +4.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +20.1% against 2020 indices. The pace of growth was the most pronounced in 2016 when exports increased by 29% against the previous year. Over the period under review, the exports hit record highs at X tons in 2018; however, from 2019 to 2022, the exports failed to regain momentum.

In value terms, lip make-up preparations exports stood at $X in 2022. Total exports indicated a remarkable increase from 2012 to 2022: its value increased at an average annual rate of +6.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +19.7% against 2020 indices. The most prominent rate of growth was recorded in 2016 with an increase of 30%. Over the period under review, the exports hit record highs at $X in 2019; however, from 2020 to 2022, the exports remained at a lower figure.

Exports by Country

In 2022, France (X tons), distantly followed by Italy (X tons), the Netherlands (X tons), Germany (X tons), Poland (X tons), the UK (X tons) and Spain (X tons) were the main exporters of lip make-up preparations, together mixing up 84% of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main exporting countries, was attained by the Netherlands (with a CAGR of +20.4%), while the other leaders experienced more modest paces of growth.

In value terms, France ($X) remains the largest lip make-up preparations supplier in Europe, comprising 40% of total exports. The second position in the ranking was held by Germany ($X), with a 14% share of total exports. It was followed by Italy, with a 12% share.

In France, lip make-up preparations exports increased at an average annual rate of +8.2% over the period from 2012-2022. The remaining exporting countries recorded the following average annual rates of exports growth: Germany (+3.9% per year) and Italy (+10.4% per year).

Export Prices by Country

In 2022, the export price in Europe amounted to $X per ton, reducing by -12.6% against the previous year. Over the last decade, it increased at an average annual rate of +1.1%. The most prominent rate of growth was recorded in 2021 when the export price increased by 14% against the previous year. As a result, the export price attained the peak level of $X per ton, and then contracted in the following year.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was France ($X per ton), while the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Spain (+4.3%), while the other leaders experienced more modest paces of growth.

Lip Make-Up Preparations Imports

Imports in Europe

Lip make-up preparations imports skyrocketed to X tons in 2022, picking up by 18% compared with 2021. The total import volume increased at an average annual rate of +3.9% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The volume of import peaked at X tons in 2019; however, from 2020 to 2022, imports remained at a lower figure.

In value terms, lip make-up preparations imports skyrocketed to $X in 2022. Total imports indicated a moderate expansion from 2012 to 2022: its value increased at an average annual rate of +3.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +16.0% against 2020 indices. The most prominent rate of growth was recorded in 2016 with an increase of 27% against the previous year. Over the period under review, imports reached the maximum at $X in 2018; however, from 2019 to 2022, imports stood at a somewhat lower figure.

Imports by Country

In 2022, the UK (X tons), distantly followed by Germany (X tons), the Netherlands (X tons), France (X tons), Spain (X tons) and Russia (X tons) were the major importers of lip make-up preparations, together achieving 68% of total imports. Poland (X tons), Belgium (X tons), Hungary (X tons), Italy (X tons), the Czech Republic (X tons) and Sweden (X tons) held a relatively small share of total imports.

From 2012 to 2022, average annual rates of growth with regard to lip make-up preparations imports into the UK stood at +2.7%. At the same time, Hungary (+19.2%), the Czech Republic (+14.8%), the Netherlands (+13.8%), Belgium (+9.1%), France (+8.3%), Germany (+5.6%), Spain (+3.6%) and Italy (+2.3%) displayed positive paces of growth. Moreover, Hungary emerged as the fastest-growing importer imported in Europe, with a CAGR of +19.2% from 2012-2022. Poland and Sweden experienced a relatively flat trend pattern. By contrast, Russia (-3.0%) illustrated a downward trend over the same period. While the share of the Netherlands (+5.9 p.p.), Hungary (+2.9 p.p.), France (+2.8 p.p.), Germany (+1.6 p.p.) and Belgium (+1.6 p.p.) increased significantly in terms of the total imports from 2012-2022, the share of Poland (-1.5 p.p.), the UK (-3.2 p.p.) and Russia (-4.8 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest lip make-up preparations importing markets in Europe were Germany ($X), the UK ($X) and France ($X), together comprising 34% of total imports. The Netherlands, Spain, Russia, Belgium, Italy, Poland, the Czech Republic, Hungary and Sweden lagged somewhat behind, together comprising a further 46%.

The Czech Republic, with a CAGR of +20.1%, recorded the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Europe stood at $X per ton in 2022, which is down by -1.7% against the previous year. Over the period under review, the import price recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 when the import price increased by 9.7%. The level of import peaked at $X per ton in 2018; however, from 2019 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was the Czech Republic ($X per ton), while the UK ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Spain (+4.9%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform