Europe: Razor Market 2024

Razor Market Size in Europe

In 2021, the Europe razor market was finally on the rise to reach $X after two years of decline. In general, consumption continues to indicate a relatively flat trend pattern. Over the period under review, the market hit record highs at $X in 2018; however, from 2019 to 2021, consumption remained at a lower figure.

Razor Production in Europe

In value terms, razor production expanded rapidly to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +1.1% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2017 with an increase of 27%. The level of production peaked at $X in 2018; however, from 2019 to 2021, production remained at a lower figure.

Razor Exports

Exports in Europe

In 2021, overseas shipments of razors were finally on the rise to reach X tons for the first time since 2018, thus ending a two-year declining trend. Total exports indicated a notable increase from 2012 to 2021: its volume increased at an average annual rate of +3.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports decreased by -17.9% against 2018 indices. The growth pace was the most rapid in 2016 when exports increased by 35%. Over the period under review, the exports reached the peak figure at X tons in 2018; however, from 2019 to 2021, the exports failed to regain momentum.

In value terms, razor exports rose notably to $X in 2021. Over the period under review, exports, however, continue to indicate a slight setback. The pace of growth appeared the most rapid in 2016 when exports increased by 13%. Over the period under review, the exports hit record highs at $X in 2014; however, from 2015 to 2021, the exports remained at a lower figure.

Exports by Country

Poland was the largest exporter of razors in Europe, with the volume of exports recording X tons, which was near 53% of total exports in 2021. Belgium (X tons) took a 13% share (based on physical terms) of total exports, which put it in second place, followed by the Czech Republic (12%) and France (5.4%). The following exporters - Spain (X tons), the Netherlands (X tons), Russia (X tons) and Slovakia (X tons) - together made up 8.6% of total exports.

Exports from Poland increased at an average annual rate of +7.3% from 2012 to 2021. At the same time, Spain (+15.8%), the Netherlands (+6.1%), Belgium (+4.6%) and the Czech Republic (+4.5%) displayed positive paces of growth. Moreover, Spain emerged as the fastest-growing exporter exported in Europe, with a CAGR of +15.8% from 2012-2021. By contrast, France (-1.3%), Russia (-1.4%) and Slovakia (-1.9%) illustrated a downward trend over the same period. While the share of Poland (+14 p.p.) and Spain (+1.7 p.p.) increased significantly in terms of the total exports from 2012-2021, the share of France (-3.1 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Poland ($X) remains the largest razor supplier in Europe, comprising 42% of total exports. The second position in the ranking was held by the Czech Republic ($X), with a 15% share of total exports. It was followed by Belgium, with a 7.7% share.

From 2012 to 2021, the average annual rate of growth in terms of value in Poland was relatively modest. The remaining exporting countries recorded the following average annual rates of exports growth: the Czech Republic (+3.4% per year) and Belgium (-7.3% per year).

Export Prices by Country

In 2021, the export price in Europe amounted to $X per ton, falling by -9.5% against the previous year. Over the period under review, the export price continues to indicate a abrupt decline. The most prominent rate of growth was recorded in 2019 when the export price increased by 19%. The level of export peaked at $X per ton in 2013; however, from 2014 to 2021, the export prices failed to regain momentum.

Prices varied noticeably country of origin: the country with the highest price was the Netherlands ($X per ton), while Belgium ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Slovakia (+4.0%), while the other leaders experienced mixed trends in the export price figures.

Razor Imports

Imports in Europe

In 2021, supplies from abroad of razors increased by 1.7% to X tons, rising for the third year in a row after two years of decline. The total import volume increased at an average annual rate of +3.3% from 2012 to 2021; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed throughout the analyzed period. The most prominent rate of growth was recorded in 2016 when imports increased by 19% against the previous year. Over the period under review, imports hit record highs in 2021 and are expected to retain growth in years to come.

In value terms, razor imports rose markedly to $X in 2021. In general, imports, however, continue to indicate a mild decline. The pace of growth was the most pronounced in 2016 when imports increased by 16% against the previous year. Over the period under review, imports attained the peak figure at $X in 2014; however, from 2015 to 2021, imports failed to regain momentum.

Imports by Country

The purchases of the four major importers of razors, namely Belgium, Spain, Italy and France, represented more than half of total import. The UK (X tons) held a 6.4% share (based on physical terms) of total imports, which put it in second place, followed by Germany (4.9%). Poland (X tons), Russia (X tons), Romania (X tons), the Czech Republic (X tons), Slovakia (X tons), the Netherlands (X tons) and Denmark (X tons) followed a long way behind the leaders.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by Denmark (with a CAGR of +20.6%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X), the UK ($X) and Belgium ($X) appeared to be the countries with the highest levels of imports in 2021, with a combined 30% share of total imports. These countries were followed by France, Poland, the Netherlands, Russia, Italy, Spain, the Czech Republic, Slovakia, Romania and Denmark, which together accounted for a further 50%.

Among the main importing countries, Romania, with a CAGR of +2.8%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Europe stood at $X per ton in 2021, rising by 6.5% against the previous year. In general, the import price, however, continues to indicate a perceptible slump. Over the period under review, import prices hit record highs at $X per ton in 2014; however, from 2015 to 2021, import prices failed to regain momentum.

Prices varied noticeably country of destination: the country with the highest price was Germany ($X per ton), while Denmark ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the UK (+6.1%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform