Europe: Skis Market 2024

Skis Market Size in Europe

After two years of decline, the Europe skis market increased by 6.7% to $X in 2021. In general, consumption, however, saw a perceptible slump. Over the period under review, the market hit record highs at $X in 2013; however, from 2014 to 2021, consumption failed to regain momentum.

Skis Production in Europe

In value terms, skis production shrank slightly to $X in 2021 estimated in export price. Over the period under review, production, however, showed a perceptible decline. The pace of growth was the most pronounced in 2017 with an increase of 15% against the previous year. Over the period under review, production attained the peak level at $X in 2013; however, from 2014 to 2021, production remained at a lower figure.

Skis Exports

Exports in Europe

In 2021, overseas shipments of skis for winter sports decreased by -8% to X tons, falling for the second consecutive year after three years of growth. Overall, exports saw a pronounced contraction. The growth pace was the most rapid in 2017 with an increase of 12% against the previous year. The volume of export peaked at X tons in 2019; however, from 2020 to 2021, the exports remained at a lower figure.

In value terms, skis exports rose to $X in 2021. In general, exports recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 with an increase of 15% against the previous year. Over the period under review, the exports attained the peak figure at $X in 2019; however, from 2020 to 2021, the exports remained at a lower figure.

Exports by Country

Austria represented the largest exporter of skis for winter sports in Europe, with the volume of exports reaching X tons, which was approx. 33% of total exports in 2021. France (X tons) took a 10% share (based on physical terms) of total exports, which put it in second place, followed by Bulgaria (8.9%), Germany (8.6%), the Czech Republic (7.5%), Spain (6.4%), Slovenia (6.2%) and Italy (5.7%).

Exports from Austria decreased at an average annual rate of -3.3% from 2012 to 2021. Spain, France and Italy experienced a relatively flat trend pattern. Bulgaria (-1.5%), the Czech Republic (-2.3%), Slovenia (-3.4%) and Germany (-4.2%) illustrated a downward trend over the same period. While the share of France (+2.1 p.p.) increased significantly, the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Austria ($X) remains the largest skis supplier in Europe, comprising 34% of total exports. The second position in the ranking was held by France ($X), with a 14% share of total exports. It was followed by Germany, with an 11% share.

From 2012 to 2021, the average annual rate of growth in terms of value in Austria amounted to -1.8%. The remaining exporting countries recorded the following average annual rates of exports growth: France (+3.0% per year) and Germany (-2.1% per year).

Export Prices by Country

The export price in Europe stood at $X per ton in 2021, growing by 12% against the previous year. Over the last nine years, it increased at an average annual rate of +2.4%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably country of origin: the country with the highest price was France ($X per ton), while Bulgaria ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by France (+3.5%), while the other leaders experienced more modest paces of growth.

Skis Imports

Imports in Europe

In 2021, supplies from abroad of skis for winter sports decreased by -11.7% to X tons, falling for the second year in a row after three years of growth. In general, imports saw a noticeable reduction. The most prominent rate of growth was recorded in 2017 with an increase of 9.1%. The volume of import peaked at X tons in 2019; however, from 2020 to 2021, imports remained at a lower figure.

In value terms, skis imports reduced to $X in 2021. Overall, imports saw a slight setback. The pace of growth was the most pronounced in 2017 when imports increased by 16%. Over the period under review, imports hit record highs at $X in 2019; however, from 2020 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, Austria (X tons), distantly followed by France (X tons), Italy (X tons), Germany (X tons), Switzerland (X tons), Norway (X tons) and Russia (X tons) represented the key importers of skis for winter sports, together committing 75% of total imports. Sweden (X tons), the Netherlands (X tons), the Czech Republic (X tons) and Finland (X tons) held a little share of total imports.

Imports into Austria decreased at an average annual rate of -2.2% from 2012 to 2021. At the same time, the Netherlands (+16.3%) displayed positive paces of growth. Moreover, the Netherlands emerged as the fastest-growing importer imported in Europe, with a CAGR of +16.3% from 2012-2021. Sweden experienced a relatively flat trend pattern. By contrast, Norway (-2.7%), Finland (-2.7%), Switzerland (-3.0%), France (-3.3%), Italy (-3.4%), Russia (-6.3%), the Czech Republic (-6.7%) and Germany (-10.4%) illustrated a downward trend over the same period. While the share of Austria (+3.2 p.p.) and the Netherlands (+2.6 p.p.) increased significantly in terms of the total imports from 2012-2021, the share of Germany (-7.2 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest skis importing markets in Europe were Austria ($X), France ($X) and Switzerland ($X), with a combined 46% share of total imports. These countries were followed by Germany, Italy, Norway, Sweden, Russia, the Czech Republic, the Netherlands and Finland, which together accounted for a further 44%.

In terms of the main importing countries, the Netherlands, with a CAGR of +13.9%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Europe stood at $X per ton in 2021, with an increase of 10% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +2.5%. The most prominent rate of growth was recorded in 2020 when the import price increased by 11% against the previous year. The level of import peaked in 2021 and is expected to retain growth in the near future.

There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was Switzerland ($X per ton), while Austria ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Czech Republic (+5.0%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform