Europe: Non-Cotton Terry Towelling Market 2025

Non-Cotton Terry Towelling Market Size in Europe

The Europe non-cotton terry towelling market soared to $X in 2021, increasing by 21% against the previous year. Overall, consumption, however, showed a perceptible curtailment. The level of consumption peaked at $X in 2014; however, from 2015 to 2021, consumption stood at a somewhat lower figure.

Non-Cotton Terry Towelling Production in Europe

In value terms, non-cotton terry towelling production reduced to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +2.9% over the period from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2015 with an increase of 16%. The level of production peaked at $X in 2020, and then shrank in the following year.

Non-Cotton Terry Towelling Exports

Exports in Europe

In 2021, after two years of growth, there was significant decline in shipments abroad of terry towelling (excluding of cotton), when their volume decreased by -47.9% to X square meters. Over the period under review, exports recorded a deep downturn. The growth pace was the most rapid in 2020 with an increase of 148% against the previous year. As a result, the exports attained the peak of X square meters, and then shrank dramatically in the following year.

In value terms, non-cotton terry towelling exports rose rapidly to $X in 2021. Overall, exports, however, showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2020 with an increase of 29%. Over the period under review, the exports reached the maximum in 2021 and are expected to retain growth in the immediate term.

Exports by Country

In 2021, Italy (X square meters), distantly followed by Belgium (X square meters), the UK (X square meters), Slovakia (X square meters), France (X square meters) and Spain (X square meters) were the largest exporters of terry towelling (excluding of cotton), together generating 78% of total exports. The following exporters - the Netherlands (X square meters), Russia (X square meters), Germany (X square meters), Poland (X square meters) and the Czech Republic (X square meters) - together made up 15% of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the key exporting countries, was attained by Russia (with a CAGR of +50.6%), while the other leaders experienced more modest paces of growth.

In value terms, the largest non-cotton terry towelling supplying countries in Europe were Italy ($X), Slovakia ($X) and the UK ($X), together comprising 51% of total exports. These countries were followed by France, Belgium, Spain, the Netherlands, Poland, Germany, the Czech Republic and Russia, which together accounted for a further 40%.

Among the main exporting countries, the Czech Republic, with a CAGR of +42.5%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the export price in Europe amounted to $X per square meter, picking up by 113% against the previous year. Export price indicated resilient growth from 2012 to 2021: its price increased at an average annual rate of +5.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was Poland ($X per square meter), while Russia ($X per square meter) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by France (+17.5%), while the other leaders experienced more modest paces of growth.

Non-Cotton Terry Towelling Imports

Imports in Europe

In 2021, supplies from abroad of terry towelling (excluding of cotton) increased by 47% to X square meters for the first time since 2016, thus ending a four-year declining trend. Over the period under review, imports, however, recorded a mild decrease. Over the period under review, imports attained the maximum at X square meters in 2012; however, from 2013 to 2021, imports failed to regain momentum.

In value terms, non-cotton terry towelling imports surged to $X in 2021. Overall, imports, however, showed a deep contraction. The level of import peaked at $X in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

Imports by Country

The UK represented the key importing country with an import of around X square meters, which resulted at 42% of total imports. Russia (X square meters) ranks second in terms of the total imports with a 15% share, followed by the Netherlands (9.9%), France (5.5%) and Belgium (5%). The following importers - Ireland (X square meters), Austria (X square meters), Romania (X square meters), Greece (X square meters), Belarus (X square meters) and Italy (X square meters) - together made up 13% of total imports.

From 2012 to 2021, average annual rates of growth with regard to non-cotton terry towelling imports into the UK stood at +22.2%. At the same time, Greece (+49.2%), Belarus (+28.7%), Belgium (+26.9%), the Netherlands (+17.0%), Romania (+10.1%) and France (+7.1%) displayed positive paces of growth. Moreover, Greece emerged as the fastest-growing importer imported in Europe, with a CAGR of +49.2% from 2012-2021. Russia experienced a relatively flat trend pattern. By contrast, Italy (-11.5%), Ireland (-12.0%) and Austria (-19.6%) illustrated a downward trend over the same period. From 2012 to 2021, the share of the UK, the Netherlands, Belgium, France, Russia, Greece and Belarus increased by +36, +7.8, +4.5, +3, +2.2, +2 and +1.6 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the UK ($X) constitutes the largest market for imported terry towelling (excluding of cotton) in Europe, comprising 42% of total imports. The second position in the ranking was taken by Russia ($X), with a 7.4% share of total imports. It was followed by the Netherlands, with a 6.7% share.

From 2012 to 2021, the average annual growth rate of value in the UK amounted to +16.0%. In the other countries, the average annual rates were as follows: Russia (-0.8% per year) and the Netherlands (+29.3% per year).

Import Prices by Country

The import price in Europe stood at $X per square meter in 2021, reducing by -6.6% against the previous year. Over the period under review, the import price saw a pronounced slump. The pace of growth was the most pronounced in 2017 an increase of 16% against the previous year. The level of import peaked at $X per square meter in 2012; however, from 2013 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was Romania ($X per square meter), while Russia ($X per square meter) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+10.5%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform