Finland: Market for Crispbread, Rusks and Toasted Bread 2025

Market Size for Crispbread, Rusks and Toasted Bread in Finland

In 2022, the Finnish market for crispbread, rusks and toasted bread decreased by -26% to $X for the first time since 2019, thus ending a two-year rising trend. In general, consumption showed a slight decline. Over the period under review, the market reached the peak level at $X in 2017; however, from 2018 to 2022, consumption failed to regain momentum.

Production of Crispbread, Rusks and Toasted Bread in Finland

In value terms, crispbread, rusk and toasted bread production shrank to $X in 2022 estimated in export price. Overall, production showed a noticeable slump. The most prominent rate of growth was recorded in 2017 with an increase of 98%. Over the period under review, production attained the maximum level at $X in 2018; however, from 2019 to 2022, production remained at a lower figure.

Exports of Crispbread, Rusks and Toasted Bread

Exports from Finland

In 2022, overseas shipments of crispbread, rusks and toasted bread decreased by -43.2% to X tons, falling for the second consecutive year after four years of growth. Over the period under review, exports showed a noticeable slump. The growth pace was the most rapid in 2020 when exports increased by 62%. As a result, the exports reached the peak of X tons. From 2021 to 2022, the growth of the exports remained at a lower figure.

In value terms, crispbread, rusk and toasted bread exports reduced sharply to $X in 2022. Overall, exports saw a pronounced contraction. The most prominent rate of growth was recorded in 2017 with an increase of 20% against the previous year. The exports peaked at $X in 2014; however, from 2015 to 2022, the exports failed to regain momentum.

Exports by Country

Germany (X tons), Sweden (X tons) and Russia (X tons) were the main destinations of crispbread, rusk and toasted bread exports from Finland, together accounting for 55% of total exports. Norway, Latvia, the United States, Estonia, Ukraine, Denmark, the UK and Lithuania lagged somewhat behind, together accounting for a further 35%.

From 2012 to 2022, the biggest increases were recorded for Latvia (with a CAGR of +23.4%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X), Sweden ($X) and Russia ($X) were the largest markets for crispbread, rusk and toasted bread exported from Finland worldwide, together comprising 57% of total exports. The United States, Norway, Estonia, Latvia, the UK, Denmark, Ukraine and Lithuania lagged somewhat behind, together accounting for a further 31%.

In terms of the main countries of destination, Latvia, with a CAGR of +15.5%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average export price for crispbread, rusks and toasted bread stood at $X per ton in 2022, surging by 29% against the previous year. Over the period under review, the export price saw a relatively flat trend pattern. Over the period under review, the average export prices hit record highs at $X per ton in 2013; however, from 2014 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Estonia ($X per ton), while the average price for exports to Lithuania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Sweden (+2.3%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Crispbread, Rusks and Toasted Bread

Imports into Finland

In 2022, imports of crispbread, rusks and toasted bread into Finland shrank to X tons, which is down by -4.9% on 2021 figures. The total import volume increased at an average annual rate of +1.5% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2015 with an increase of 23% against the previous year. Imports peaked at X tons in 2020; however, from 2021 to 2022, imports remained at a lower figure.

In value terms, crispbread, rusk and toasted bread imports declined to $X in 2022. The total import value increased at an average annual rate of +1.8% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2016 with an increase of 16%. Over the period under review, imports hit record highs at $X in 2018; however, from 2019 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, Sweden (X tons) constituted the largest supplier of crispbread, rusk and toasted bread to Finland, accounting for a 59% share of total imports. Moreover, crispbread, rusk and toasted bread imports from Sweden exceeded the figures recorded by the second-largest supplier, Germany (X tons), fivefold. Denmark (X tons) ranked third in terms of total imports with a 6.1% share.

From 2012 to 2022, the average annual growth rate of volume from Sweden stood at +2.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+5.5% per year) and Denmark (-1.3% per year).

In value terms, Sweden ($X) constituted the largest supplier of crispbread, rusks and toasted bread to Finland, comprising 58% of total imports. The second position in the ranking was held by Germany ($X), with a 17% share of total imports. It was followed by the Netherlands, with a 3.6% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Sweden stood at +1.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+10.8% per year) and the Netherlands (+2.2% per year).

Import Prices by Country

The average import price for crispbread, rusks and toasted bread stood at $X per ton in 2022, declining by -4.4% against the previous year. Overall, the import price, however, showed a relatively flat trend pattern. The growth pace was the most rapid in 2021 when the average import price increased by 12% against the previous year. Over the period under review, average import prices reached the peak figure at $X per ton in 2014; however, from 2015 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Italy ($X per ton), while the price for Denmark ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Lithuania (+7.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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