Finland: Electric Hair Dryer Market 2025

Electric Hair Dryer Market Size in Finland

The Finnish electric hair dryer market dropped to $X in 2021, with a decrease of -13.1% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, the total consumption indicated moderate growth from 2012 to 2021: its value increased at an average annual rate of +2.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -21.1% against 2019 indices. Over the period under review, the market hit record highs at $X in 2019; however, from 2020 to 2021, consumption remained at a lower figure.

Electric Hair Dryer Exports

Exports from Finland

In 2021, overseas shipments of electric hair dryers decreased by -1.4% to X units, falling for the second year in a row after four years of growth. Over the period under review, exports, however, saw a remarkable increase. The pace of growth was the most pronounced in 2016 when exports increased by 155% against the previous year. The exports peaked at X units in 2019; however, from 2020 to 2021, the exports failed to regain momentum.

In value terms, electric hair dryer exports shrank rapidly to $X in 2021. Overall, exports, however, enjoyed a strong expansion. The most prominent rate of growth was recorded in 2019 when exports increased by 456% against the previous year. As a result, the exports attained the peak of $X. From 2020 to 2021, the growth of the exports failed to regain momentum.

Exports by Country

Russia (X units) was the main destination for electric hair dryer exports from Finland, with a 58% share of total exports. Moreover, electric hair dryer exports to Russia exceeded the volume sent to the second major destination, Estonia (X units), threefold. The third position in this ranking was held by Sweden (X units), with a 16% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Russia totaled +17.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Estonia (+13.5% per year) and Sweden (-8.6% per year).

In value terms, Russia ($X) remains the key foreign market for electric hair dryers exports from Finland, comprising 77% of total exports. The second position in the ranking was held by Sweden ($X), with a 9.8% share of total exports. It was followed by Estonia, with a 7.5% share.

From 2012 to 2021, the average annual growth rate of value to Russia totaled +30.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Sweden (-12.3% per year) and Estonia (+14.8% per year).

Export Prices by Country

The average electric hair dryer export price stood at $X per unit in 2021, shrinking by -15% against the previous year. Overall, the export price, however, enjoyed a notable increase. The growth pace was the most rapid in 2019 an increase of 140%. As a result, the export price attained the peak level of $X per unit. From 2020 to 2021, the average export prices remained at a lower figure.

There were significant differences in the average prices for the major export markets. In 2021, the country with the highest price was Russia ($X per unit), while the average price for exports to Estonia ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Latvia (+12.6%), while the prices for the other major destinations experienced more modest paces of growth.

Electric Hair Dryer Imports

Imports into Finland

In 2021, imports of electric hair dryers into Finland dropped markedly to X units, waning by -23.4% compared with the previous year. Over the period under review, imports continue to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2019 with an increase of 67% against the previous year. As a result, imports reached the peak of X units. From 2020 to 2021, the growth of imports remained at a lower figure.

In value terms, electric hair dryer imports dropped to $X in 2021. Overall, total imports indicated a perceptible expansion from 2012 to 2021: its value increased at an average annual rate of +3.0% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports decreased by -18.7% against 2019 indices. The most prominent rate of growth was recorded in 2017 when imports increased by 54%. Over the period under review, imports hit record highs at $X in 2019; however, from 2020 to 2021, imports stood at a somewhat lower figure.

Imports by Country

Germany (X units), Sweden (X units) and China (X units) were the main suppliers of electric hair dryer imports to Finland, with a combined 87% share of total imports. The Netherlands and France lagged somewhat behind, together accounting for a further 8.6%.

From 2012 to 2021, the biggest increases were recorded for the Netherlands (with a CAGR of +31.3%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Sweden ($X) constituted the largest supplier of electric hair dryers to Finland, comprising 58% of total imports. The second position in the ranking was taken by Germany ($X), with a 21% share of total imports. It was followed by China, with a 7.9% share.

From 2012 to 2021, the average annual growth rate of value from Sweden totaled +28.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+19.8% per year) and China (-19.0% per year).

Import Prices by Country

The average electric hair dryer import price stood at $X per unit in 2021, jumping by 18% against the previous year. Over the last nine years, it increased at an average annual rate of +3.5%. The pace of growth was the most pronounced in 2018 an increase of 23% against the previous year. As a result, import price attained the peak level of $X per unit. From 2019 to 2021, the average import prices remained at a lower figure.

Prices varied noticeably country of origin: the country with the highest price was Sweden ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Sweden (+14.5%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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