Finland: Plain Postcard Market 2024

Plain Postcard Market Size in Finland

In 2021, the Finnish plain postcard market increased by 6.2% to $X for the first time since 2017, thus ending a three-year declining trend. In general, consumption enjoyed a resilient increase. As a result, consumption reached the peak level of $X. From 2018 to 2021, the growth of the market remained at a somewhat lower figure.

Plain Postcard Production in Finland

In value terms, plain postcard production stood at $X in 2021 estimated in export price. Overall, the total production indicated a buoyant expansion from 2012 to 2021: its value increased at an average annual rate of +6.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -36.2% against 2014 indices. The pace of growth appeared the most rapid in 2014 with an increase of 96%. As a result, production reached the peak level of $X. From 2015 to 2021, production growth remained at a somewhat lower figure.

Plain Postcard Exports

Exports from Finland

In 2021, shipments abroad of letter cards, plain postcards and correspondence cards was finally on the rise to reach X kg after three years of decline. Overall, exports continue to indicate a significant expansion. The growth pace was the most rapid in 2013 when exports increased by 1,561%. Over the period under review, the exports hit record highs in 2021 and are expected to retain growth in the immediate term.

In value terms, plain postcard exports skyrocketed to $X in 2021. Over the period under review, exports recorded significant growth. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Estonia (X kg) was the main destination for plain postcard exports from Finland, accounting for a 91% share of total exports. It was followed by Norway (X kg), with a 2.9% share of total exports.

From 2012 to 2021, the average annual rate of growth in terms of volume to Estonia stood at +113.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Norway (+12.6% per year) and Japan (-17.1% per year).

In value terms, Estonia ($X) emerged as the key foreign market for letter cards, plain postcards and correspondence cards exports from Finland, comprising 85% of total exports. The second position in the ranking was taken by Japan ($X), with a 3.5% share of total exports.

From 2012 to 2021, the average annual rate of growth in terms of value to Estonia totaled +99.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Japan (-15.2% per year) and Norway (+5.9% per year).

Export Prices by Country

In 2021, the average plain postcard export price amounted to $X per ton, reducing by -34.2% against the previous year. Over the period under review, the export price recorded a abrupt contraction. The growth pace was the most rapid in 2020 when the average export price increased by 147%. Over the period under review, the average export prices hit record highs at $X per ton in 2014; however, from 2015 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2021, amid the top suppliers, the country with the highest price was Japan ($X per ton), while the average price for exports to Norway ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Lithuania (+114.6%), while the prices for the other major destinations experienced mixed trend patterns.

Plain Postcard Imports

Imports into Finland

Plain postcard imports into Finland fell to X tons in 2021, with a decrease of -2.5% on the previous year. Over the period under review, imports, however, enjoyed a buoyant increase. The growth pace was the most rapid in 2017 with an increase of 157%. Imports peaked at X tons in 2015; however, from 2016 to 2021, imports remained at a lower figure.

In value terms, plain postcard imports rose to $X in 2021. Overall, imports, however, continue to indicate a strong increase. The pace of growth appeared the most rapid in 2017 with an increase of 410% against the previous year. As a result, imports reached the peak of $X. From 2018 to 2021, the growth of imports remained at a somewhat lower figure.

Imports by Country

In 2021, China (X tons) constituted the largest supplier of plain postcard to Finland, accounting for a 70% share of total imports. Moreover, plain postcard imports from China exceeded the figures recorded by the second-largest supplier, Denmark (X tons), fivefold. Turkey (X tons) ranked third in terms of total imports with a 4.3% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China totaled +8.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Denmark (+70.4% per year) and Turkey (+1,427.4% per year).

In value terms, China ($X) constituted the largest supplier of letter cards, plain postcards and correspondence cards to Finland, comprising 41% of total imports. The second position in the ranking was held by the United States ($X), with a 10% share of total imports. It was followed by Sweden, with a 9.5% share.

From 2012 to 2021, the average annual rate of growth in terms of value from China totaled +11.2%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (+42.6% per year) and Sweden (+33.6% per year).

Import Prices by Country

In 2021, the average plain postcard import price amounted to $X per ton, growing by 5.5% against the previous year. Over the period under review, the import price continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when the average import price increased by 99%. As a result, import price reached the peak level of $X per ton. From 2018 to 2021, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was the UK ($X per ton), while the price for Denmark ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Turkey (+53.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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