Finland: Market for Preparations For Permanent Waving Or Straightening Of Hair 2024

Market Size for Preparations For Permanent Waving Or Straightening Of Hair in Finland

In 2021, the Finnish market for preparations for permanent waving or straightening of hair was finally on the rise to reach $X for the first time since 2018, thus ending a two-year declining trend. Overall, consumption continues to indicate a abrupt decline. Over the period under review, the market attained the peak level at $X in 2012; however, from 2013 to 2021, consumption remained at a lower figure.

Production of Preparations For Permanent Waving Or Straightening Of Hair in Finland

In value terms, hair waving or straightening preparations production dropped to $X in 2021 estimated in export price. Overall, production faced a abrupt decrease. The growth pace was the most rapid in 2017 with an increase of 6.5% against the previous year. Over the period under review, production hit record highs at $X in 2012; however, from 2013 to 2021, production remained at a lower figure.

Exports of Preparations For Permanent Waving Or Straightening Of Hair

Exports from Finland

After two years of decline, shipments abroad of preparations for permanent waving or straightening of hair increased by 169% to X tons in 2021. Overall, exports, however, continue to indicate a perceptible setback. Over the period under review, the exports hit record highs at X tons in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

In value terms, hair waving or straightening preparations exports skyrocketed to $X in 2021. In general, exports posted a perceptible expansion. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Germany (X tons), Norway (X tons) and Sweden (X tons) were the main destinations of hair waving or straightening preparations exports from Finland, together accounting for 73% of total exports. The UK, Russia, Estonia, Denmark and Lithuania lagged somewhat behind, together comprising a further 23%.

From 2012 to 2021, the biggest increases were recorded for the UK (with a CAGR of +123.6%), while shipments for the other leaders experienced mixed trend patterns.

In value terms, Germany ($X) emerged as the key foreign market for preparations for permanent waving or straightening of hair exports from Finland, comprising 54% of total exports. The second position in the ranking was taken by Norway ($X), with a 15% share of total exports. It was followed by Sweden, with an 11% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Germany amounted to +105.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Norway (-11.1% per year) and Sweden (+0.5% per year).

Export Prices by Country

In 2021, the average export price for preparations for permanent waving or straightening of hair amounted to $X per ton, rising by 31% against the previous year. Over the period under review, export price indicated strong growth from 2012 to 2021: its price increased at an average annual rate of +6.3% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, hair waving or straightening preparations export price increased by +75.4% against 2015 indices. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably country of destination: the country with the highest price was Germany ($X per ton), while the average price for exports to Estonia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+33.1%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Preparations For Permanent Waving Or Straightening Of Hair

Imports into Finland

In 2021, supplies from abroad of preparations for permanent waving or straightening of hair increased by 36% to X tons for the first time since 2018, thus ending a two-year declining trend. Over the period under review, imports, however, saw a pronounced decline. The growth pace was the most rapid in 2017 when imports increased by 52% against the previous year. Imports peaked at X tons in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

In value terms, hair waving or straightening preparations imports soared to $X in 2021. Overall, imports saw temperate growth. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, Sweden (X tons) constituted the largest supplier of hair waving or straightening preparations to Finland, with a 37% share of total imports. Moreover, hair waving or straightening preparations imports from Sweden exceeded the figures recorded by the second-largest supplier, Italy (X tons), twofold. Estonia (X tons) ranked third in terms of total imports with a 13% share.

From 2012 to 2021, the average annual growth rate of volume from Sweden stood at -4.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+8.8% per year) and Estonia (0.0% per year).

In value terms, the largest hair waving or straightening preparations suppliers to Finland were Sweden ($X), Estonia ($X) and Brazil ($X), together comprising 69% of total imports.

Brazil, with a CAGR of +123.3%, recorded the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average import price for preparations for permanent waving or straightening of hair amounted to $X per ton, with an increase of 56% against the previous year. In general, import price indicated a strong expansion from 2012 to 2021: its price increased at an average annual rate of +7.8% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was the United States ($X per ton), while the price for Germany ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United States (+19.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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