Finland: Toilet Paper Market 2024

Toilet Paper Market Size in Finland

The Finnish toilet paper market reached $X in 2021, approximately reflecting the previous year. Overall, consumption, however, recorded a relatively flat trend pattern. Toilet paper consumption peaked at $X in 2014; however, from 2015 to 2021, consumption failed to regain momentum.

Toilet Paper Production in Finland

In value terms, toilet paper production amounted to $X in 2021 estimated in export price. Over the period under review, production continues to indicate a perceptible descent. The most prominent rate of growth was recorded in 2018 with an increase of 16%. Toilet paper production peaked at $X in 2012; however, from 2013 to 2021, production failed to regain momentum.

Toilet Paper Exports

Exports from Finland

For the third year in a row, Finland recorded decline in shipments abroad of toilet paper, which decreased by -8.2% to X tons in 2021. Over the period under review, exports recorded a deep slump. The pace of growth appeared the most rapid in 2018 when exports increased by 39%. The exports peaked at X tons in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

In value terms, toilet paper exports stood at $X in 2021. Overall, exports saw a deep downturn. The pace of growth was the most pronounced in 2018 when exports increased by 50% against the previous year. The exports peaked at $X in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Estonia (X tons), Sweden (X tons) and Latvia (X tons) were the main destinations of toilet paper exports from Finland, together accounting for 72% of total exports. These countries were followed by Lithuania, Russia, the UK, Denmark and Germany, which together accounted for a further 26%.

From 2012 to 2021, the biggest increases were recorded for Lithuania (with a CAGR of +34.3%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for toilet paper exported from Finland were Estonia ($X), Sweden ($X) and Latvia ($X), together accounting for 72% of total exports. Lithuania, Russia, the UK, Denmark and Germany lagged somewhat behind, together comprising a further 27%.

In terms of the main countries of destination, Lithuania, with a CAGR of +32.3%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average toilet paper export price stood at $X per ton in 2021, growing by 12% against the previous year. Over the period under review, the export price showed a relatively flat trend pattern. Over the period under review, the average export prices reached the maximum at $X per ton in 2019; however, from 2020 to 2021, the export prices stood at a somewhat lower figure.

Average prices varied noticeably for the major external markets. In 2021, amid the top suppliers, the countries with the highest prices were the UK ($X per ton) and Russia ($X per ton), while the average price for exports to Sweden ($X per ton) and Germany ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+1.8%), while the prices for the other major destinations experienced more modest paces of growth.

Toilet Paper Imports

Imports into Finland

In 2021, imports of toilet paper into Finland contracted slightly to X tons, with a decrease of -4.6% against the previous year's figure. Over the period under review, total imports indicated noticeable growth from 2012 to 2021: its volume increased at an average annual rate of +2.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +49.8% against 2019 indices. The pace of growth appeared the most rapid in 2020 with an increase of 57%. Imports peaked at X tons in 2015; however, from 2016 to 2021, imports stood at a somewhat lower figure.

In value terms, toilet paper imports stood at $X in 2021. Overall, imports, however, continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 when imports increased by 30% against the previous year. Over the period under review, imports hit record highs at $X in 2014; however, from 2015 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, Sweden (X tons) constituted the largest supplier of toilet paper to Finland, with a 52% share of total imports. Moreover, toilet paper imports from Sweden exceeded the figures recorded by the second-largest supplier, Lithuania (X tons), twofold. Poland (X tons) ranked third in terms of total imports with a 14% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Sweden totaled +12.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Lithuania (+52.0% per year) and Poland (+34.2% per year).

In value terms, Sweden ($X) constituted the largest supplier of toilet paper to Finland, comprising 55% of total imports. The second position in the ranking was held by Lithuania ($X), with a 20% share of total imports. It was followed by Poland, with a 12% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Sweden totaled +9.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Lithuania (+47.2% per year) and Poland (+35.9% per year).

Import Prices by Country

The average toilet paper import price stood at $X per ton in 2021, with an increase of 6.3% against the previous year. Over the period under review, the import price, however, saw a perceptible reduction. The growth pace was the most rapid in 2019 when the average import price increased by 33% against the previous year. As a result, import price attained the peak level of $X per ton. From 2020 to 2021, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was the UK ($X per ton), while the price for Poland ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the UK (+13.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :