France: Toy Market 2024

Toy Market Size in France

The French toy market expanded significantly to $X in 2021, with an increase of 15% against the previous year. The market value increased at an average annual rate of +3.7% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market hit record highs in 2021 and is expected to retain growth in the immediate term.

Toy Production in France

In value terms, toy production reduced sharply to $X in 2021 estimated in export price. In general, production faced a precipitous decline. The most prominent rate of growth was recorded in 2017 with an increase of 90%. Over the period under review, production reached the maximum level at $X in 2020, and then shrank notably in the following year.

Toy Exports

Exports from France

In 2021, toy exports from France soared to X tons, picking up by 16% against 2020. Over the period under review, total exports indicated a moderate increase from 2012 to 2021: its volume increased at an average annual rate of +3.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +35.5% against 2018 indices. The most prominent rate of growth was recorded in 2014 with an increase of 48%. The exports peaked at X tons in 2015; however, from 2016 to 2021, the exports failed to regain momentum.

In value terms, toy exports surged to $X in 2021. The total export value increased at an average annual rate of +5.2% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Italy (X tons), Germany (X tons) and Spain (X tons) were the main destinations of toy exports from France, together accounting for 49% of total exports. Belgium, the Netherlands, Poland, the UK, Switzerland, the Czech Republic and Portugal lagged somewhat behind, together comprising a further 34%.

From 2012 to 2021, the biggest increases were recorded for the Czech Republic (with a CAGR of +15.5%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X), Italy ($X) and Spain ($X) were the largest markets for toy exported from France worldwide, with a combined 54% share of total exports. Belgium, the Netherlands, Poland, the UK, Switzerland, Portugal and the Czech Republic lagged somewhat behind, together accounting for a further 33%.

In terms of the main countries of destination, Poland, with a CAGR of +27.4%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average toy export price stood at $X per ton in 2021, surging by 9% against the previous year. Overall, export price indicated notable growth from 2012 to 2021: its price increased at an average annual rate of +2.1% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, toy export price decreased by -11.7% against 2018 indices. The most prominent rate of growth was recorded in 2018 an increase of 29% against the previous year. As a result, the export price attained the peak level of $X per ton. From 2019 to 2021, the average export prices remained at a somewhat lower figure.

There were significant differences in the average prices for the major export markets. In 2021, amid the top suppliers, the country with the highest price was Germany ($X per ton), while the average price for exports to the UK ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Poland (+21.8%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into France

In 2021, the amount of dolls and toys imported into France rose notably to X tons, surging by 13% compared with the previous year's figure. The total import volume increased at an average annual rate of +2.6% over the period from 2012 to 2021; the trend pattern remained relatively stable, with only minor fluctuations being observed in certain years. The growth pace was the most rapid in 2019 with an increase of 22% against the previous year. Over the period under review, imports reached the peak figure in 2021 and are likely to continue growth in the near future.

In value terms, toy imports soared to $X in 2021. The total import value increased at an average annual rate of +3.7% over the period from 2012 to 2021; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

China (X tons), Belgium (X tons) and the Netherlands (X tons) were the main suppliers of toy imports to France, together accounting for 64% of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Belgium (with a CAGR of +29.5%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest toy suppliers to France were China ($X), Belgium ($X) and Germany ($X), with a combined 58% share of total imports.

Among the main suppliers, Belgium, with a CAGR of +30.5%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average toy import price stood at $X per ton in 2021, rising by 6.4% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +1.0%. The most prominent rate of growth was recorded in 2018 when the average import price increased by 16% against the previous year. As a result, import price reached the peak level of $X per ton. From 2019 to 2021, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was the Czech Republic ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Italy (+6.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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