France: Plain Postcard Market 2024

Plain Postcard Market Size in France

In 2021, the French plain postcard market was finally on the rise to reach $X after two years of decline. In general, consumption showed a relatively flat trend pattern. Over the period under review, the market attained the maximum level at $X in 2018; however, from 2019 to 2021, consumption failed to regain momentum.

Plain Postcard Production in France

In value terms, plain postcard production expanded modestly to $X in 2021 estimated in export price. In general, the total production indicated a moderate increase from 2012 to 2021: its value increased at an average annual rate of +2.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -17.5% against 2018 indices. The pace of growth appeared the most rapid in 2016 when the production volume increased by 69%. Plain postcard production peaked at $X in 2018; however, from 2019 to 2021, production failed to regain momentum.

Plain Postcard Exports

Exports from France

In 2021, shipments abroad of letter cards, plain postcards and correspondence cards decreased by -21.3% to X tons, falling for the fifth year in a row after three years of growth. In general, exports continue to indicate a noticeable descent. The most prominent rate of growth was recorded in 2015 with an increase of 32%. The exports peaked at X tons in 2016; however, from 2017 to 2021, the exports remained at a lower figure.

In value terms, plain postcard exports contracted dramatically to $X in 2021. Over the period under review, exports recorded a relatively flat trend pattern. The growth pace was the most rapid in 2016 when exports increased by 33% against the previous year. Over the period under review, the exports attained the maximum at $X in 2017; however, from 2018 to 2021, the exports remained at a lower figure.

Exports by Country

Germany (X tons), Singapore (X tons) and Spain (X tons) were the main destinations of plain postcard exports from France, with a combined 44% share of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Singapore (with a CAGR of +58.2%), while the other leaders experienced more modest paces of growth.

In value terms, Spain ($X), Germany ($X) and Italy ($X) appeared to be the largest markets for plain postcard exported from France worldwide, together comprising 41% of total exports. These countries were followed by Switzerland, Belgium, Singapore, the United States, Luxembourg, Japan, the UK, Australia and Canada, which together accounted for a further 44%.

In terms of the main countries of destination, Singapore, with a CAGR of +46.2%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average plain postcard export price stood at $X per ton in 2021, reducing by -11.1% against the previous year. Over the last nine-year period, it increased at an average annual rate of +2.1%. The most prominent rate of growth was recorded in 2014 an increase of 18% against the previous year. The export price peaked at $X per ton in 2018; however, from 2019 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to Australia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the United States (+4.0%), while the prices for the other major destinations experienced more modest paces of growth.

Plain Postcard Imports

Imports into France

For the third consecutive year, France recorded decline in supplies from abroad of letter cards, plain postcards and correspondence cards, which decreased by -23.3% to X tons in 2021. In general, imports showed a deep setback. The pace of growth was the most pronounced in 2013 with an increase of 78% against the previous year. Imports peaked at X tons in 2018; however, from 2019 to 2021, imports stood at a somewhat lower figure.

In value terms, plain postcard imports reduced to $X in 2021. Over the period under review, imports recorded a abrupt contraction. The growth pace was the most rapid in 2016 with an increase of 33%. Imports peaked at $X in 2017; however, from 2018 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, Italy (X tons) constituted the largest plain postcard supplier to France, with a 42% share of total imports. Moreover, plain postcard imports from Italy exceeded the figures recorded by the second-largest supplier, Germany (X tons), threefold. The Netherlands (X tons) ranked third in terms of total imports with an 11% share.

From 2012 to 2021, the average annual growth rate of volume from Italy amounted to +17.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+4.7% per year) and the Netherlands (+2.9% per year).

In value terms, Italy ($X) constituted the largest supplier of letter cards, plain postcards and correspondence cards to France, comprising 47% of total imports. The second position in the ranking was held by Germany ($X), with an 8.7% share of total imports. It was followed by China, with a 7.5% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Italy amounted to +4.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+3.2% per year) and China (-7.7% per year).

Import Prices by Country

The average plain postcard import price stood at $X per ton in 2021, rising by 24% against the previous year. Overall, the import price saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 an increase of 52%. Over the period under review, average import prices attained the peak figure in 2021 and is expected to retain growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was the Czech Republic ($X per ton), while the price for Spain ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Czech Republic (+12.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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