France: Market for Sanitary Towels, Tampons, Napkins and Diapers 2025

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in France

The French sanitary towel and diaper market declined to $X in 2021, remaining relatively unchanged against the previous year. Overall, consumption continues to indicate a relatively flat trend pattern. Over the period under review, the market hit record highs at $X in 2014; however, from 2015 to 2021, consumption stood at a somewhat lower figure.

Production of Sanitary Towels, Tampons, Napkins and Diapers in France

In value terms, sanitary towel and diaper production reduced modestly to $X in 2021 estimated in export price. Over the period under review, production saw a mild curtailment. The most prominent rate of growth was recorded in 2017 when the production volume increased by 9.1% against the previous year. Sanitary towel and diaper production peaked at $X in 2014; however, from 2015 to 2021, production stood at a somewhat lower figure.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from France

In 2021, exports of sanitary towels, tampons, napkins and diapers from France amounted to X tons, stabilizing at 2020. The total export volume increased at an average annual rate of +3.7% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2014 when exports increased by 14%. Over the period under review, the exports attained the peak figure at X tons in 2017; however, from 2018 to 2021, the exports failed to regain momentum.

In value terms, sanitary towel and diaper exports expanded significantly to $X in 2021. The total export value increased at an average annual rate of +2.3% over the period from 2012 to 2021; however, the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The pace of growth was the most pronounced in 2013 with an increase of 13% against the previous year. Over the period under review, the exports hit record highs at $X in 2018; however, from 2019 to 2021, the exports remained at a lower figure.

Exports by Country

Belgium (X tons), Germany (X tons) and the UK (X tons) were the main destinations of sanitary towel and diaper exports from France, together accounting for 64% of total exports. Spain, Portugal, Ireland, Italy, the Netherlands and the Czech Republic lagged somewhat behind, together accounting for a further 23%.

From 2012 to 2021, the biggest increases were recorded for Ireland (with a CAGR of +42.8%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X), Belgium ($X) and the UK ($X) appeared to be the largest markets for sanitary towel and diaper exported from France worldwide, with a combined 55% share of total exports. Spain, Italy, Portugal, Ireland, the Netherlands and the Czech Republic lagged somewhat behind, together comprising a further 24%.

Among the main countries of destination, Ireland, with a CAGR of +40.7%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average sanitary towel and diaper export price amounted to $X per ton, increasing by 6% against the previous year. Overall, the export price, however, showed a slight decline. The most prominent rate of growth was recorded in 2018 when the average export price increased by 24% against the previous year. The export price peaked at $X per ton in 2013; however, from 2014 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Italy ($X per ton), while the average price for exports to Belgium ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the Czech Republic (+1.5%), while the prices for the other major destinations experienced a decline.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into France

In 2021, approx. X tons of sanitary towels, tampons, napkins and diapers were imported into France; dropping by -1.6% against the previous year's figure. Over the period under review, imports showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2019 with an increase of 19%. Imports peaked at X tons in 2016; however, from 2017 to 2021, imports stood at a somewhat lower figure.

In value terms, sanitary towel and diaper imports rose to $X in 2021. Overall, imports, however, continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when imports increased by 7.9%. Imports peaked at $X in 2014; however, from 2015 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, Germany (X tons) constituted the largest supplier of sanitary towel and diaper to France, accounting for a 38% share of total imports. Moreover, sanitary towel and diaper imports from Germany exceeded the figures recorded by the second-largest supplier, Belgium (X tons), threefold. The third position in this ranking was taken by the Netherlands (X tons), with a 12% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Germany totaled -2.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Belgium (-5.5% per year) and the Netherlands (+6.9% per year).

In value terms, Germany ($X) constituted the largest supplier of sanitary towels, tampons, napkins and diapers to France, comprising 42% of total imports. The second position in the ranking was held by Belgium ($X), with a 13% share of total imports. It was followed by the Netherlands, with a 9.3% share.

From 2012 to 2021, the average annual growth rate of value from Germany totaled -1.4%. The remaining supplying countries recorded the following average annual rates of imports growth: Belgium (-5.4% per year) and the Netherlands (+7.0% per year).

Import Prices by Country

In 2021, the average sanitary towel and diaper import price amounted to $X per ton, surging by 6.1% against the previous year. Overall, the import price showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the average import price increased by 29% against the previous year. As a result, import price attained the peak level of $X per ton. From 2019 to 2021, the average import prices remained at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Italy ($X per ton), while the price for Poland ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Spain (+3.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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