Germany: Book And Brochure Market 2025

Book And Brochure Market Size in Germany

The German book and brochure market rose notably to $X in 2022, increasing by 9% against the previous year. Over the period under review, the total consumption indicated perceptible growth from 2012 to 2022: its value increased at an average annual rate of +2.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +67.6% against 2016 indices. Book and brochure consumption peaked in 2022 and is likely to see gradual growth in years to come.

Book And Brochure Production in Germany

In value terms, book and brochure production totaled $X in 2022 estimated in export price. Over the period under review, production showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2020 with an increase of 20%. As a result, production attained the peak level of $X. From 2021 to 2022, production growth failed to regain momentum.

Book And Brochure Exports

Exports from Germany

Book and brochure exports from Germany contracted to X units in 2022, shrinking by -12.2% against the year before. Over the period under review, exports recorded a noticeable downturn. The most prominent rate of growth was recorded in 2014 when exports increased by 8.7%. The exports peaked at X units in 2017; however, from 2018 to 2022, the exports remained at a lower figure.

In value terms, book and brochure exports contracted dramatically to $X in 2022. Overall, exports, however, showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2021 when exports increased by 14%. As a result, the exports attained the peak of $X, and then dropped notably in the following year.

Exports by Country

Poland (X units), Austria (X units) and Switzerland (X units) were the main destinations of book and brochure exports from Germany, with a combined 40% share of total exports. France, the United States, the UK, the Netherlands, the Czech Republic, Italy, Belgium, Spain and Denmark lagged somewhat behind, together comprising a further 49%.

From 2012 to 2022, the biggest increases were recorded for the United States (with a CAGR of +8.8%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for book and brochure exported from Germany were Poland ($X), Switzerland ($X) and Austria ($X), with a combined 52% share of total exports.

Poland, with a CAGR of +27.3%, saw the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average book and brochure export price stood at $X per unit in 2022, which is down by -10.9% against the previous year. Over the period under review, export price indicated noticeable growth from 2012 to 2022: its price increased at an average annual rate of +3.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, book and brochure export price increased by +40.5% against 2015 indices. The growth pace was the most rapid in 2020 an increase of 16%. The export price peaked at $X per unit in 2021, and then fell in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Poland ($X per unit), while the average price for exports to the Netherlands ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Poland (+18.3%), while the prices for the other major destinations experienced more modest paces of growth.

Book And Brochure Imports

Imports into Germany

After two years of growth, purchases abroad of books, brochures and similar printed matter decreased by -4% to X units in 2022. Over the period under review, imports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when imports increased by 12% against the previous year. As a result, imports reached the peak of X units, and then fell in the following year.

In value terms, book and brochure imports declined remarkably to $X in 2022. Overall, imports, however, continue to indicate a strong expansion. The most prominent rate of growth was recorded in 2021 with an increase of 27% against the previous year. As a result, imports attained the peak of $X, and then dropped sharply in the following year.

Imports by Country

In 2022, Poland (X units) constituted the largest supplier of book and brochure to Germany, with a 24% share of total imports. Moreover, book and brochure imports from Poland exceeded the figures recorded by the second-largest supplier, the Czech Republic (X units), twofold. Italy (X units) ranked third in terms of total imports with a 9.3% share.

From 2012 to 2022, the average annual growth rate of volume from Poland stood at +26.6%. The remaining supplying countries recorded the following average annual rates of imports growth: the Czech Republic (+7.7% per year) and Italy (+1.3% per year).

In value terms, Poland ($X) constituted the largest supplier of books, brochures and similar printed matter to Germany, comprising 34% of total imports. The second position in the ranking was taken by the United States ($X), with a 9.9% share of total imports. It was followed by the UK, with a 9.1% share.

From 2012 to 2022, the average annual growth rate of value from Poland stood at +44.7%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (+13.5% per year) and the UK (-2.8% per year).

Import Prices by Country

In 2022, the average book and brochure import price amounted to $X per unit, reducing by -13.8% against the previous year. In general, import price indicated resilient growth from 2012 to 2022: its price increased at an average annual rate of +6.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2014 an increase of 24% against the previous year. Over the period under review, average import prices attained the maximum at $X per unit in 2021, and then shrank in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the United States ($X per unit), while the price for Hungary ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+14.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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