Germany: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Germany

The German market for calendars and trade advertising material skyrocketed to $X in 2022, picking up by 111% against the previous year. Overall, consumption posted measured growth. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

Production of Calendars And Trade Advertising Material in Germany

In value terms, calendars and trade advertising material production fell to $X in 2022 estimated in export price. In general, production saw a pronounced descent. The pace of growth was the most pronounced in 2013 with an increase of 9.2% against the previous year. As a result, production attained the peak level of $X. From 2014 to 2022, production growth failed to regain momentum.

Exports of Calendars And Trade Advertising Material

Exports from Germany

In 2022, approx. X tons of calendars and trade advertising material were exported from Germany; which is down by -27.3% against 2021 figures. Over the period under review, exports showed a abrupt descent. The growth pace was the most rapid in 2015 when exports increased by 5.7% against the previous year. As a result, the exports attained the peak of X tons. From 2016 to 2022, the growth of the exports failed to regain momentum.

In value terms, calendars and trade advertising material exports reduced to $X in 2022. In general, exports showed a noticeable downturn. The pace of growth appeared the most rapid in 2021 with an increase of 11%. Over the period under review, the exports hit record highs at $X in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

Exports by Country

France (X tons), Switzerland (X tons) and the Czech Republic (X tons) were the main destinations of calendars and trade advertising material exports from Germany, with a combined 52% share of total exports. The Netherlands, Austria, Poland, Belgium, Denmark, Sweden and the UK lagged somewhat behind, together accounting for a further 40%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Belgium (with a CAGR of +1.6%), while the other leaders experienced a decline.

In value terms, the largest markets for calendars and trade advertising material exported from Germany were Switzerland ($X), France ($X) and Austria ($X), together accounting for 41% of total exports. The Netherlands, the Czech Republic, Poland, the UK, Belgium, Denmark and Sweden lagged somewhat behind, together comprising a further 30%.

Among the main countries of destination, Poland, with a CAGR of +3.6%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced a decline.

Export Prices by Country

In 2022, the average export price for calendars and trade advertising material amounted to $X per ton, increasing by 18% against the previous year. Over the last decade, it increased at an average annual rate of +2.3%. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the UK ($X per ton), while the average price for exports to the Czech Republic ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+9.7%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports into Germany

After three years of decline, purchases abroad of calendars and trade advertising material increased by 20% to X tons in 2022. In general, imports showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2014 when imports increased by 24%. Over the period under review, imports attained the peak figure at X tons in 2018; however, from 2019 to 2022, imports failed to regain momentum.

In value terms, calendars and trade advertising material imports stood at $X in 2022. Overall, imports, however, showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 with an increase of 16% against the previous year. As a result, imports reached the peak of $X. From 2019 to 2022, the growth of imports remained at a somewhat lower figure.

Imports by Country

Poland (X tons), the Czech Republic (X tons) and Austria (X tons) were the main suppliers of calendars and trade advertising material imports to Germany, together comprising 65% of total imports. The Netherlands, Slovenia, China, Belgium, France, Italy, Hungary and Switzerland lagged somewhat behind, together comprising a further 31%.

From 2012 to 2022, the biggest increases were recorded for Slovenia (with a CAGR of +43.8%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest calendars and trade advertising material suppliers to Germany were Poland ($X), the Czech Republic ($X) and Austria ($X), with a combined 48% share of total imports.

Among the main suppliers, Poland, with a CAGR of +17.7%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average import price for calendars and trade advertising material stood at $X per ton in 2022, with a decrease of -7.8% against the previous year. In general, the import price showed a mild curtailment. The pace of growth was the most pronounced in 2021 when the average import price increased by 11%. Over the period under review, average import prices hit record highs at $X per ton in 2013; however, from 2014 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Switzerland ($X per ton), while the price for Slovenia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by France (+4.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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