Germany: Magnetic Card Market 2024

Magnetic Card Market Size in Germany

The German magnetic card market skyrocketed to $X in 2021, increasing by 235% against the previous year. In general, consumption recorded a strong increase. Magnetic card consumption peaked at $X in 2017; however, from 2018 to 2021, consumption stood at a somewhat lower figure.

Magnetic Card Production in Germany

In value terms, magnetic card production dropped rapidly to $X in 2021 estimated in export price. Overall, production showed a buoyant increase. The growth pace was the most rapid in 2020 with an increase of 68% against the previous year. As a result, production reached the peak level of $X, and then fell dramatically in the following year.

Magnetic Card Exports

Exports from Germany

In 2021, overseas shipments of cards incorporating a magnetic stripe decreased by -19.6% to X units, falling for the third consecutive year after five years of growth. In general, exports recorded a deep downturn. The growth pace was the most rapid in 2015 with an increase of 45% against the previous year. Over the period under review, the exports hit record highs at X units in 2018; however, from 2019 to 2021, the exports remained at a lower figure.

In value terms, magnetic card exports reduced to $X in 2021. Overall, exports recorded a abrupt shrinkage. The growth pace was the most rapid in 2014 with an increase of 21% against the previous year. As a result, the exports attained the peak of $X. From 2015 to 2021, the growth of the exports remained at a lower figure.

Exports by Country

France (X units) was the main destination for magnetic card exports from Germany, with a 27% share of total exports. Moreover, magnetic card exports to France exceeded the volume sent to the second major destination, the Netherlands (X units), twofold. The third position in this ranking was taken by Spain (X units), with a 10% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to France totaled -8.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: the Netherlands (-5.3% per year) and Spain (+19.4% per year).

In value terms, the largest markets for magnetic card exported from Germany were France ($X), Austria ($X) and the Netherlands ($X), with a combined 46% share of total exports. Spain, the UK, Belgium, the Czech Republic, Poland, the United Arab Emirates, Italy, South Africa, Romania and Hungary lagged somewhat behind, together comprising a further 33%.

Among the main countries of destination, Spain, with a CAGR of +17.8%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average magnetic card export price stood at $X per thousand units in 2021, picking up by 8% against the previous year. Over the period under review, the export price, however, saw a slight decrease. The growth pace was the most rapid in 2020 when the average export price increased by 92%. The export price peaked at $X per thousand units in 2014; however, from 2015 to 2021, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the Czech Republic ($X per thousand units), while the average price for exports to Spain ($X per thousand units) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to France (+1.8%), while the prices for the other major destinations experienced more modest paces of growth.

Magnetic Card Imports

Imports into Germany

In 2021, overseas purchases of cards incorporating a magnetic stripe decreased by -53% to X units, falling for the third consecutive year after two years of growth. Over the period under review, imports showed a deep reduction. The most prominent rate of growth was recorded in 2013 when imports increased by 113% against the previous year. Imports peaked at X units in 2018; however, from 2019 to 2021, imports stood at a somewhat lower figure.

In value terms, magnetic card imports fell notably to $X in 2021. In general, imports continue to indicate a abrupt downturn. The most prominent rate of growth was recorded in 2017 with an increase of 14% against the previous year. Over the period under review, imports attained the maximum at $X in 2015; however, from 2016 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, Poland (X units) constituted the largest magnetic card supplier to Germany, with a 58% share of total imports. Moreover, magnetic card imports from Poland exceeded the figures recorded by the second-largest supplier, Switzerland (X units), fourfold. Austria (X units) ranked third in terms of total imports with a 10% share.

From 2012 to 2021, the average annual growth rate of volume from Poland totaled -6.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Switzerland (-2.3% per year) and Austria (+10.2% per year).

In value terms, the largest magnetic card suppliers to Germany were Austria ($X), Poland ($X) and the United Arab Emirates ($X), with a combined 67% share of total imports.

Austria, with a CAGR of +18.2%, saw the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average magnetic card import price stood at $X per unit in 2021, which is down by -5.6% against the previous year. In general, the import price saw a pronounced downturn. The growth pace was the most rapid in 2020 when the average import price increased by 138%. Over the period under review, average import prices hit record highs at $X per unit in 2012; however, from 2013 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Austria ($X per unit), while the price for Poland ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+13.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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