Germany: Domestic Toaster Market 2024

Domestic Toaster Market Size in Germany

In 2022, after three years of growth, there was decline in the German domestic toaster market, when its value decreased by -3% to $X. In general, consumption, however, posted buoyant growth. Over the period under review, the market hit record highs at $X in 2021, and then declined slightly in the following year.

Domestic Toaster Production in Germany

In value terms, domestic toaster production expanded sharply to $X in 2022 estimated in export price. In general, production recorded buoyant growth. The pace of growth was the most pronounced in 2019 with an increase of 261%. Domestic toaster production peaked at $X in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

Domestic Toaster Exports

Exports from Germany

In 2022, after three years of growth, there was significant decline in overseas shipments of domestic electric toasters, when their volume decreased by -26.3% to X units. Over the period under review, exports, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 when exports increased by 29% against the previous year. Over the period under review, the exports reached the maximum at X units in 2021, and then reduced markedly in the following year.

In value terms, domestic toaster exports fell dramatically to $X in 2022. In general, total exports indicated moderate growth from 2012 to 2022: its value increased at an average annual rate of +2.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2020 with an increase of 17% against the previous year. Over the period under review, the exports attained the maximum at $X in 2021, and then declined sharply in the following year.

Exports by Country

Poland (X units), France (X units) and Spain (X units) were the main destinations of domestic toaster exports from Germany, with a combined 46% share of total exports. Austria, the Netherlands, the Czech Republic, Belgium, Italy, Turkey, Sweden, Hungary, Iraq and Switzerland lagged somewhat behind, together accounting for a further 39%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Iraq (with a CAGR of +41.2%), while the other leaders experienced more modest paces of growth.

In value terms, Poland ($X) remains the key foreign market for domestic electric toasters exports from Germany, comprising 28% of total exports. The second position in the ranking was held by France ($X), with a 13% share of total exports. It was followed by Austria, with a 7.6% share.

From 2012 to 2022, the average annual growth rate of value to Poland stood at +20.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: France (-1.6% per year) and Austria (-1.0% per year).

Export Prices by Country

The average domestic toaster export price stood at $X per unit in 2022, almost unchanged from the previous year. Over the last decade, it increased at an average annual rate of +2.3%. The growth pace was the most rapid in 2020 an increase of 14% against the previous year. The export price peaked in 2022 and is expected to retain growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Switzerland ($X per unit), while the average price for exports to Iraq ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Switzerland (+6.0%), while the prices for the other major destinations experienced more modest paces of growth.

Domestic Toaster Imports

Imports into Germany

In 2022, supplies from abroad of domestic electric toasters decreased by -17.2% to X units for the first time since 2019, thus ending a two-year rising trend. The total import volume increased at an average annual rate of +1.1% from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. The pace of growth was the most pronounced in 2015 with an increase of 15%. As a result, imports reached the peak of X units. From 2016 to 2022, the growth of imports remained at a somewhat lower figure.

In value terms, domestic toaster imports reduced markedly to $X in 2022. The total import value increased at an average annual rate of +3.4% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2021 with an increase of 18% against the previous year. As a result, imports attained the peak of $X, and then dropped sharply in the following year.

Imports by Country

In 2022, China (X units) was the main supplier of domestic toaster to Germany, accounting for a 95% share of total imports. It was followed by the Netherlands (X units), with a 1.2% share of total imports.

From 2012 to 2022, the average annual growth rate of volume from China totaled +1.4%.

In value terms, China ($X) constituted the largest supplier of domestic electric toasters to Germany, comprising 90% of total imports. The second position in the ranking was taken by the Netherlands ($X), with a 1.5% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from China stood at +3.1%.

Import Prices by Country

The average domestic toaster import price stood at $X per unit in 2022, flattening at the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.3%. The growth pace was the most rapid in 2021 an increase of 11%. The import price peaked in 2022 and is expected to retain growth in years to come.

Average prices varied somewhat amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the Netherlands ($X per unit), while the price for China amounted to $X per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+5.0%).

Source: IndexBox Platform

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