Germany: Electric Hair Dryer Market 2024

Electric Hair Dryer Market Size in Germany

The German electric hair dryer market rose notably to $X in 2021, increasing by 13% against the previous year. In general, consumption, however, showed a strong increase. As a result, consumption attained the peak level of $X. From 2020 to 2021, the growth of the market failed to regain momentum.

Electric Hair Dryer Production in Germany

In value terms, electric hair dryer production amounted to $X in 2021 estimated in export price. In general, production saw a significant increase. The pace of growth appeared the most rapid in 2014 with an increase of 1,336% against the previous year. Electric hair dryer production peaked at $X in 2019; however, from 2020 to 2021, production failed to regain momentum.

Electric Hair Dryer Exports

Exports from Germany

In 2021, after two years of growth, there was significant decline in shipments abroad of electric hair dryers, when their volume decreased by -11.6% to X units. Over the period under review, exports, however, enjoyed a strong expansion. The pace of growth appeared the most rapid in 2020 with an increase of 60% against the previous year. As a result, the exports reached the peak of X units, and then dropped in the following year.

In value terms, electric hair dryer exports dropped notably to $X in 2021. In general, exports, however, saw a strong increase. The pace of growth appeared the most rapid in 2016 when exports increased by 27% against the previous year. The exports peaked at $X in 2020, and then reduced sharply in the following year.

Exports by Country

Poland (X units), Italy (X units) and France (X units) were the main destinations of electric hair dryer exports from Germany, with a combined 46% share of total exports.

From 2012 to 2021, the biggest increases were recorded for Poland (with a CAGR of +29.3%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for electric hair dryer exported from Germany were Poland ($X), Russia ($X) and Italy ($X), together comprising 39% of total exports. France, Austria, the Netherlands, Sweden, Spain, the Czech Republic, Romania, Denmark, Hungary and Turkey lagged somewhat behind, together accounting for a further 43%.

The Czech Republic, with a CAGR of +23.9%, recorded the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average electric hair dryer export price amounted to $X per unit, waning by -4.3% against the previous year. In general, the export price recorded a pronounced setback. The growth pace was the most rapid in 2017 an increase of 19% against the previous year. Over the period under review, the average export prices hit record highs at $X per unit in 2012; however, from 2013 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices for the major external markets. In 2021, the country with the highest price was the Netherlands ($X per unit), while the average price for exports to Turkey ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the Netherlands (+0.9%), while the prices for the other major destinations experienced mixed trend patterns.

Electric Hair Dryer Imports

Imports into Germany

In 2021, after two years of growth, there was significant decline in overseas purchases of electric hair dryers, when their volume decreased by -9.9% to X units. Overall, total imports indicated a resilient increase from 2012 to 2021: its volume increased at an average annual rate of +5.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +9.5% against 2018 indices. The pace of growth appeared the most rapid in 2015 when imports increased by 39%. Imports peaked at X units in 2020, and then contracted in the following year.

In value terms, electric hair dryer imports expanded notably to $X in 2021. In general, total imports indicated a resilient expansion from 2012 to 2021: its value increased at an average annual rate of +5.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +48.0% against 2013 indices. The growth pace was the most rapid in 2017 when imports increased by 12%. Imports peaked in 2021 and are expected to retain growth in the immediate term.

Imports by Country

In 2021, China (X units) constituted the largest supplier of electric hair dryer to Germany, with a 68% share of total imports. Moreover, electric hair dryer imports from China exceeded the figures recorded by the second-largest supplier, the Netherlands (X units), fourfold. Poland (X units) ranked third in terms of total imports with a 5.1% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China stood at +2.9%. The remaining supplying countries recorded the following average annual rates of imports growth: the Netherlands (+40.4% per year) and Poland (+91.8% per year).

In value terms, the largest electric hair dryer suppliers to Germany were China ($X), the Netherlands ($X) and Poland ($X), with a combined 79% share of total imports.

Poland, with a CAGR of +108.4%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average electric hair dryer import price amounted to $X per unit, with an increase of 18% against the previous year. Over the period under review, the import price showed a relatively flat trend pattern. The import price peaked at $X per unit in 2014; however, from 2015 to 2021, import prices remained at a lower figure.

Prices varied noticeably country of origin: the country with the highest price was Italy ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Italy (+9.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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