Germany: Market for Hair Brushes And Shaving And Toilet Brushes For Personal Use 2024

Market Size for Hair Brushes And Shaving And Toilet Brushes For Personal Use in Germany

In 2022, the German market for hair brushes and shaving and toilet brushes for personal use increased by 18% to $X, rising for the second year in a row after two years of decline. In general, consumption, however, recorded a relatively flat trend pattern. As a result, consumption reached the peak level of $X. From 2016 to 2022, the growth of the market remained at a somewhat lower figure.

Production of Hair Brushes And Shaving And Toilet Brushes For Personal Use in Germany

In value terms, hair, shaving and toilet brush production shrank to $X in 2022 estimated in export price. Over the period under review, production, however, saw a noticeable downturn. The growth pace was the most rapid in 2013 when the production volume increased by 90%. As a result, production reached the peak level of $X. From 2014 to 2022, production growth remained at a somewhat lower figure.

Exports of Hair Brushes And Shaving And Toilet Brushes For Personal Use

Exports from Germany

In 2022, after two years of growth, there was significant decline in shipments abroad of hair brushes and shaving and toilet brushes for personal use, when their volume decreased by -18.3% to X units. Overall, total exports indicated a noticeable increase from 2012 to 2022: its volume increased at an average annual rate of +3.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +65.2% against 2019 indices. The pace of growth appeared the most rapid in 2021 with an increase of 46%. As a result, the exports reached the peak of X units, and then dropped sharply in the following year.

In value terms, hair, shaving and toilet brush exports fell modestly to $X in 2022. The total export value increased at an average annual rate of +3.8% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2013 when exports increased by 21%. Over the period under review, the exports hit record highs at $X in 2021, and then contracted slightly in the following year.

Exports by Country

Austria (X units) was the main destination for hair, shaving and toilet brush exports from Germany, with a 32% share of total exports. Moreover, hair, shaving and toilet brush exports to Austria exceeded the volume sent to the second major destination, Poland (X units), threefold. The third position in this ranking was taken by Switzerland (X units), with a 6.3% share.

From 2012 to 2022, the average annual growth rate of volume to Austria stood at +10.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Poland (+9.5% per year) and Switzerland (+5.7% per year).

In value terms, Austria ($X), Poland ($X) and France ($X) appeared to be the largest markets for hair, shaving and toilet brush exported from Germany worldwide, with a combined 42% share of total exports. Switzerland, the Czech Republic, the United States, Hungary, the Netherlands, Slovakia, Spain, Italy, Saudi Arabia and Belgium lagged somewhat behind, together comprising a further 39%.

Slovakia, with a CAGR of +31.2%, saw the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for hair brushes and shaving and toilet brushes for personal use amounted to $X per unit, surging by 19% against the previous year. Overall, the export price showed a relatively flat trend pattern. The growth pace was the most rapid in 2015 an increase of 42% against the previous year. The export price peaked at $X per unit in 2019; however, from 2020 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was the United States ($X per unit), while the average price for exports to Slovakia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the United States (+13.0%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Hair Brushes And Shaving And Toilet Brushes For Personal Use

Imports into Germany

After two years of growth, purchases abroad of hair brushes and shaving and toilet brushes for personal use decreased by -32.1% to X units in 2022. Over the period under review, total imports indicated a tangible increase from 2012 to 2022: its volume increased at an average annual rate of +2.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +23.8% against 2019 indices. The most prominent rate of growth was recorded in 2021 with an increase of 49%. As a result, imports reached the peak of X units, and then fell markedly in the following year.

In value terms, hair, shaving and toilet brush imports rose significantly to $X in 2022. In general, total imports indicated a strong expansion from 2012 to 2022: its value increased at an average annual rate of +6.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +39.2% against 2018 indices. The most prominent rate of growth was recorded in 2014 with an increase of 22% against the previous year. Over the period under review, imports hit record highs in 2022 and are likely to see gradual growth in the near future.

Imports by Country

In 2022, China (X units) constituted the largest supplier of hair, shaving and toilet brush to Germany, accounting for a 75% share of total imports. Moreover, hair, shaving and toilet brush imports from China exceeded the figures recorded by the second-largest supplier, the UK (X units), eightfold. Vietnam (X units) ranked third in terms of total imports with a 3.9% share.

From 2012 to 2022, the average annual growth rate of volume from China totaled +3.4%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (+22.3% per year) and Vietnam (+7.2% per year).

In value terms, China ($X) constituted the largest supplier of hair brushes and shaving and toilet brushes for personal use to Germany, comprising 69% of total imports. The second position in the ranking was taken by the UK ($X), with a 12% share of total imports. It was followed by South Korea, with a 2.6% share.

From 2012 to 2022, the average annual growth rate of value from China totaled +7.2%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (+30.6% per year) and South Korea (+5.1% per year).

Import Prices by Country

The average import price for hair brushes and shaving and toilet brushes for personal use stood at $X per unit in 2022, increasing by 67% against the previous year. Over the period under review, import price indicated a noticeable increase from 2012 to 2022: its price increased at an average annual rate of +4.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was South Korea ($X per unit), while the price for Vietnam ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by South Korea (+14.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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