Germany: Market for Hair Lotion and Preparation 2024

Market Size for Hair Lotion and Preparation in Germany

The German hair lotion and preparation market contracted to $X in 2021, declining by -9.4% against the previous year. Over the period under review, consumption continues to indicate a abrupt descent. Hair lotion and preparation consumption peaked at $X in 2017; however, from 2018 to 2021, consumption remained at a lower figure.

Production of Hair Lotion and Preparation in Germany

In value terms, hair lotion and preparation production totaled $X in 2021 estimated in export price. In general, production, however, saw a noticeable slump. The growth pace was the most rapid in 2017 with an increase of 4.3% against the previous year. Hair lotion and preparation production peaked at $X in 2012; however, from 2013 to 2021, production remained at a lower figure.

Exports of Hair Lotion and Preparation

Exports from Germany

In 2021, shipments abroad of hair lotion and preparation increased by 8.4% to X tons for the first time since 2018, thus ending a two-year declining trend. The total export volume increased at an average annual rate of +2.4% over the period from 2012 to 2021; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2016 when exports increased by 11%. The exports peaked at X tons in 2018; however, from 2019 to 2021, the exports failed to regain momentum.

In value terms, hair lotion and preparation exports surged to $X in 2021. The total export value increased at an average annual rate of +1.4% from 2012 to 2021; the trend pattern remained relatively stable, with only minor fluctuations being observed throughout the analyzed period. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

The UK (X tons), the United States (X tons) and France (X tons) were the main destinations of hair lotion and preparation exports from Germany, together comprising 30% of total exports.

From 2012 to 2021, the biggest increases were recorded for the United States (with a CAGR of +14.4%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for hair lotion and preparation exported from Germany were the United States ($X), the UK ($X) and Switzerland ($X), together comprising 25% of total exports. These countries were followed by Poland, France, Austria, the Czech Republic, Russia, the Netherlands, Spain, Italy, Turkey and Sweden, which together accounted for a further 47%.

Poland, with a CAGR of +10.5%, recorded the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average hair lotion and preparation export price amounted to $X per ton, growing by 11% against the previous year. Overall, the export price, however, showed a slight slump. The export price peaked at $X per ton in 2013; however, from 2014 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices for the major overseas markets. In 2021, amid the top suppliers, the country with the highest price was Switzerland ($X per ton), while the average price for exports to Spain ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Poland (+6.4%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Hair Lotion and Preparation

Imports into Germany

In 2021, approx. X tons of hair lotion and preparation were imported into Germany; rising by 7.1% on the previous year's figure. The total import volume increased at an average annual rate of +5.2% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2013 when imports increased by 22%. Imports peaked in 2021 and are expected to retain growth in years to come.

In value terms, hair lotion and preparation imports surged to $X in 2021. The total import value increased at an average annual rate of +5.8% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2013 with an increase of 31% against the previous year. Imports peaked in 2021 and are likely to see steady growth in the immediate term.

Imports by Country

France (X tons), Belgium (X tons) and Italy (X tons) were the main suppliers of hair lotion and preparation imports to Germany, with a combined 53% share of total imports. Slovenia, Poland, the United States, Spain, Hungary, Slovakia, the Netherlands, Turkey, Switzerland and the UK lagged somewhat behind, together accounting for a further 39%.

From 2012 to 2021, the biggest increases were recorded for Hungary (with a CAGR of +26.9%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, France ($X), Belgium ($X) and Poland ($X) were the largest hair lotion and preparation suppliers to Germany, with a combined 39% share of total imports. These countries were followed by Italy, the United States, Slovenia, the Netherlands, Spain, Hungary, Slovakia, Switzerland, the UK and Turkey, which together accounted for a further 48%.

In terms of the main suppliers, Hungary, with a CAGR of +26.8%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average hair lotion and preparation import price stood at $X per ton in 2021, increasing by 9.5% against the previous year. Overall, the import price continues to indicate a relatively flat trend pattern. Over the period under review, average import prices reached the peak figure at $X per ton in 2013; however, from 2014 to 2021, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the UK ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+12.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform