Germany: Illuminated Sign Market 2024

Illuminated Sign Market Size in Germany

The German illuminated sign market was finally on the rise to reach $X in 2021, after four years of decline. Over the period under review, consumption, however, saw a noticeable decline. As a result, consumption reached the peak level of $X. From 2017 to 2021, the growth of the market remained at a lower figure.

Illuminated Sign Production in Germany

In value terms, illuminated sign production rose significantly to $X in 2021 estimated in export price. In general, production, however, recorded a pronounced shrinkage. The growth pace was the most rapid in 2016 with an increase of 11%. Over the period under review, production reached the peak level at $X in 2018; however, from 2019 to 2021, production failed to regain momentum.

Illuminated Sign Exports

Exports from Germany

In 2021, shipments abroad of illuminated signs and illuminated name-plates decreased by -5.6% to X tons, falling for the fifth year in a row after two years of growth. Overall, exports saw a abrupt contraction. The growth pace was the most rapid in 2015 with an increase of 31% against the previous year. Over the period under review, the exports reached the maximum at X tons in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

In value terms, illuminated sign exports expanded notably to $X in 2021. Over the period under review, exports continue to indicate a noticeable reduction. The growth pace was the most rapid in 2015 with an increase of 24%. The exports peaked at $X in 2016; however, from 2017 to 2021, the exports failed to regain momentum.

Exports by Country

France (X tons), Austria (X tons) and Switzerland (X tons) were the main destinations of illuminated sign exports from Germany, together accounting for 32% of total exports. Poland, the Netherlands, Italy, Belgium, Spain, the UK, Sweden, Denmark, the Czech Republic and Romania lagged somewhat behind, together accounting for a further 46%.

From 2012 to 2021, the biggest increases were recorded for Romania (with a CAGR of +3.8%), while shipments for the other leaders experienced a decline.

In value terms, Switzerland ($X), Austria ($X) and France ($X) were the largest markets for illuminated sign exported from Germany worldwide, with a combined 36% share of total exports. The Netherlands, Belgium, the UK, Sweden, Italy, Poland, Spain, Denmark, the Czech Republic and Romania lagged somewhat behind, together comprising a further 35%.

Among the main countries of destination, Belgium, with a CAGR of +6.0%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average illuminated sign export price amounted to $X per ton, picking up by 14% against the previous year. Over the period under review, export price indicated a strong expansion from 2012 to 2021: its price increased at an average annual rate of +8.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2013 when the average export price increased by 43%. The export price peaked in 2021 and is expected to retain growth in the immediate term.

There were significant differences in the average prices for the major overseas markets. In 2021, amid the top suppliers, the country with the highest price was Switzerland ($X per ton), while the average price for exports to Poland ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+21.5%), while the prices for the other major destinations experienced more modest paces of growth.

Illuminated Sign Imports

Imports into Germany

In 2021, the amount of illuminated signs and illuminated name-plates imported into Germany contracted to X tons, reducing by -7% on the year before. Overall, imports showed a pronounced decrease. The most prominent rate of growth was recorded in 2016 with an increase of 113%. As a result, imports reached the peak of X tons. From 2017 to 2021, the growth of imports remained at a lower figure.

In value terms, illuminated sign imports dropped to $X in 2021. Over the period under review, imports saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 with an increase of 101% against the previous year. As a result, imports reached the peak of $X. From 2017 to 2021, the growth of imports remained at a somewhat lower figure.

Imports by Country

In 2021, Poland (X tons) constituted the largest supplier of illuminated sign to Germany, with a 52% share of total imports. Moreover, illuminated sign imports from Poland exceeded the figures recorded by the second-largest supplier, China (X tons), fourfold. Turkey (X tons) ranked third in terms of total imports with an 8.8% share.

From 2012 to 2021, the average annual growth rate of volume from Poland amounted to -2.3%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-8.3% per year) and Turkey (-6.5% per year).

In value terms, Poland ($X) constituted the largest supplier of illuminated signs and illuminated name-plates to Germany, comprising 39% of total imports. The second position in the ranking was taken by China ($X), with a 14% share of total imports. It was followed by the Netherlands, with a 6.6% share.

From 2012 to 2021, the average annual growth rate of value from Poland totaled +1.0%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-4.8% per year) and the Netherlands (+9.7% per year).

Import Prices by Country

In 2021, the average illuminated sign import price amounted to $X per ton, picking up by 6.7% against the previous year. Over the last nine years, it increased at an average annual rate of +3.9%. The most prominent rate of growth was recorded in 2017 when the average import price increased by 24% against the previous year. The import price peaked at $X per ton in 2019; however, from 2020 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Austria ($X per ton), while the price for Lithuania ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Malaysia (+15.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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