Germany: Manuka Market 2024

Manuka Market Size in Germany

The German manuka market totaled $X in 2022, increasing by 4.7% against the previous year. In general, consumption recorded a relatively flat trend pattern. Manuka consumption peaked at $X in 2013; however, from 2014 to 2022, consumption stood at a somewhat lower figure.

Manuka Production in Germany

In value terms, manuka production stood at $X in 2022 estimated in export price. The total output value increased at an average annual rate of +3.4% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2020 when the production volume increased by 16%. As a result, production reached the peak level of $X. From 2021 to 2022, production growth remained at a somewhat lower figure.

Manuka Exports

Exports from Germany

In 2022, overseas shipments of manuka increased by 5.7% to X tons, rising for the fourth year in a row after three years of decline. The total export volume increased at an average annual rate of +3.3% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2020 with an increase of 13% against the previous year. Over the period under review, the exports reached the peak figure in 2022 and are likely to continue growth in years to come.

In value terms, manuka exports shrank modestly to $X in 2022. The total export value increased at an average annual rate of +1.4% from 2012 to 2022; however, the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed in certain years. The growth pace was the most rapid in 2013 with an increase of 8.4%. Over the period under review, the exports reached the maximum at $X in 2014; however, from 2015 to 2022, the exports failed to regain momentum.

Exports by Country

France (X tons) was the main destination for manuka exports from Germany, with a 26% share of total exports. Moreover, manuka exports to France exceeded the volume sent to the second major destination, Spain (X tons), twofold. The Netherlands (X tons) ranked third in terms of total exports with an 11% share.

From 2012 to 2022, the average annual growth rate of volume to France stood at +11.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Spain (+14.9% per year) and the Netherlands (+0.8% per year).

In value terms, the largest markets for manuka exported from Germany were France ($X), Switzerland ($X) and the Netherlands ($X), with a combined 42% share of total exports. Austria, Spain, Saudi Arabia, Poland, the Czech Republic, Finland, Italy, the UK, Denmark and Belgium lagged somewhat behind, together comprising a further 39%.

Spain, with a CAGR of +7.4%, recorded the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average manuka export price stood at $X per ton in 2022, which is down by -5.4% against the previous year. Overall, the export price recorded a slight reduction. The pace of growth appeared the most rapid in 2018 an increase of 6.7% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2019 to 2022, the average export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Saudi Arabia ($X per ton), while the average price for exports to Spain ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Poland (+3.2%), while the prices for the other major destinations experienced more modest paces of growth.

Manuka Imports

Imports into Germany

In 2022, imports of manuka into Germany reached X tons, remaining relatively unchanged against 2021 figures. In general, imports, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2020 with an increase of 20%. Over the period under review, imports hit record highs at X tons in 2013; however, from 2014 to 2022, imports failed to regain momentum.

In value terms, manuka imports fell to $X in 2022. Overall, imports recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 when imports increased by 21%. Over the period under review, imports hit record highs at $X in 2013; however, from 2014 to 2022, imports failed to regain momentum.

Imports by Country

Ukraine (X tons), Argentina (X tons) and Mexico (X tons) were the main suppliers of manuka imports to Germany, together comprising 50% of total imports. Romania, Brazil, Cuba, China, Hungary, Chile, Bulgaria, Spain, Vietnam and Italy lagged somewhat behind, together accounting for a further 38%.

From 2012 to 2022, the biggest increases were recorded for Vietnam (with a CAGR of +99.7%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Ukraine ($X), Mexico ($X) and Argentina ($X) constituted the largest manuka suppliers to Germany, with a combined 42% share of total imports. Romania, Hungary, Brazil, Chile, Bulgaria, Cuba, Spain, China, Italy and Vietnam lagged somewhat behind, together comprising a further 36%.

Vietnam, with a CAGR of +87.1%, recorded the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average manuka import price amounted to $X per ton, remaining constant against the previous year. Over the last decade, it increased at an average annual rate of +1.7%. The pace of growth was the most pronounced in 2021 when the average import price increased by 29%. As a result, import price reached the peak level of $X per ton, leveling off in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Italy ($X per ton), while the price for Vietnam ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Italy (+3.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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