Germany: Bath Preparations Market 2025

Bath Preparations Market Size in Germany

The German bath preparations market was estimated at $X in 2021, increasing by 14% against the previous year. Overall, the total consumption indicated a moderate expansion from 2012 to 2021: its value increased at an average annual rate of +4.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market hit record highs in 2021 and is likely to continue growth in the near future.

Bath Preparations Production in Germany

In value terms, bath preparations production shrank modestly to $X in 2021 estimated in export price. Overall, production showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 with an increase of 15% against the previous year. Over the period under review, production attained the maximum level at $X in 2018; however, from 2019 to 2021, production failed to regain momentum.

Bath Preparations Exports

Exports from Germany

In 2021, overseas shipments of perfumed bath salts and other bath preparations decreased by -35.5% to X tons, falling for the fifth consecutive year after two years of growth. In general, exports saw a deep downturn. The growth pace was the most rapid in 2015 when exports increased by 7.3%. Over the period under review, the exports hit record highs at X tons in 2016; however, from 2017 to 2021, the exports failed to regain momentum.

In value terms, bath preparations exports reduced modestly to $X in 2021. Over the period under review, exports showed a deep reduction. The pace of growth was the most pronounced in 2016 with an increase of 7.5%. The exports peaked at $X in 2013; however, from 2014 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Austria (X tons), Japan (X tons) and the Netherlands (X tons) were the main destinations of bath preparations exports from Germany, with a combined 40% share of total exports. Poland, Belgium, Italy, Switzerland, the Czech Republic, France, China, Hungary, Spain and the UK lagged somewhat behind, together comprising a further 43%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by China (with a CAGR of +13.8%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for bath preparations exported from Germany were Austria ($X), Japan ($X) and Poland ($X), together accounting for 36% of total exports. The Netherlands, Switzerland, France, the Czech Republic, China, Hungary, Belgium, Italy, the UK and Spain lagged somewhat behind, together comprising a further 45%.

China, with a CAGR of +14.0%, saw the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average bath preparations export price amounted to $X per ton, picking up by 51% against the previous year. Overall, export price indicated moderate growth from 2012 to 2021: its price increased at an average annual rate of +3.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, bath preparations export price increased by +70.5% against 2019 indices. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably country of destination: the country with the highest price was France ($X per ton), while the average price for exports to Italy ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to France (+17.0%), while the prices for the other major destinations experienced more modest paces of growth.

Bath Preparations Imports

Imports into Germany

In 2021, the amount of perfumed bath salts and other bath preparations imported into Germany declined to X tons, shrinking by -8% compared with 2020. Overall, imports recorded a pronounced downturn. The pace of growth was the most pronounced in 2014 with an increase of 14%. As a result, imports attained the peak of X tons. From 2015 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, bath preparations imports expanded rapidly to $X in 2021. Over the period under review, imports, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 with an increase of 12%. Imports peaked at $X in 2014; however, from 2015 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, Italy (X tons) constituted the largest bath preparations supplier to Germany, with a 35% share of total imports. Moreover, bath preparations imports from Italy exceeded the figures recorded by the second-largest supplier, the Netherlands (X tons), twofold. The third position in this ranking was taken by Poland (X tons), with a 14% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Italy stood at -6.6%. The remaining supplying countries recorded the following average annual rates of imports growth: the Netherlands (+2.5% per year) and Poland (+20.3% per year).

In value terms, the Netherlands ($X), Italy ($X) and Poland ($X) appeared to be the largest bath preparations suppliers to Germany, together accounting for 49% of total imports. Switzerland, Croatia, China, the Czech Republic, the UK, France and Greece lagged somewhat behind, together comprising a further 37%.

Among the main suppliers, Croatia, with a CAGR of +108.0%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average bath preparations import price stood at $X per ton in 2021, growing by 18% against the previous year. Over the last nine years, it increased at an average annual rate of +3.5%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably country of origin: the country with the highest price was France ($X per ton), while the price for Italy ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Greece (+17.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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