Germany: Shaving Preparations Market 2024

Shaving Preparations Market Size in Germany

The German shaving preparations market totaled $X in 2021, increasing by 5.9% against the previous year. Overall, the total consumption indicated a buoyant increase from 2012 to 2021: its value increased at an average annual rate of +7.0% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +8.4% against 2019 indices. Shaving preparations consumption peaked at $X in 2014; however, from 2015 to 2021, consumption stood at a somewhat lower figure.

Shaving Preparations Production in Germany

In value terms, shaving preparations production amounted to $X in 2021 estimated in export price. Overall, production, however, recorded a deep slump. The most prominent rate of growth was recorded in 2013 with an increase of 24%. As a result, production attained the peak level of $X. From 2014 to 2021, production growth failed to regain momentum.

Shaving Preparations Exports

Exports from Germany

In 2021, the amount of pre-shave, shaving and after-shave preparations (excluding soap in blocks) exported from Germany declined to X tons, shrinking by -5.1% compared with 2020. Overall, exports recorded a abrupt decrease. The growth pace was the most rapid in 2018 with an increase of 0.6%. Over the period under review, the exports hit record highs at X tons in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

In value terms, shaving preparations exports amounted to $X in 2021. Over the period under review, exports continue to indicate a abrupt descent. The growth pace was the most rapid in 2018 with an increase of 11%. Over the period under review, the exports attained the peak figure at $X in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

Exports by Country

Poland (X tons) was the main destination for shaving preparations exports from Germany, with a 20% share of total exports. Moreover, shaving preparations exports to Poland exceeded the volume sent to the second major destination, the Netherlands (X tons), twofold. The third position in this ranking was held by the UK (X tons), with a 6.1% share.

From 2012 to 2021, the average annual growth rate of volume to Poland stood at -10.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: the Netherlands (-5.1% per year) and the UK (-12.1% per year).

In value terms, Poland ($X) remains the key foreign market for pre-shave, shaving and after-shave preparations (excluding soap in blocks) exports from Germany, comprising 19% of total exports. The second position in the ranking was taken by Switzerland ($X), with a 9.2% share of total exports. It was followed by the Netherlands, with a 6.9% share.

From 2012 to 2021, the average annual growth rate of value to Poland stood at -8.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Switzerland (-2.5% per year) and the Netherlands (-6.3% per year).

Export Prices by Country

The average shaving preparations export price stood at $X per ton in 2021, with an increase of 7.9% against the previous year. Over the period under review, the export price saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the average export price increased by 9.9%. Over the period under review, the average export prices reached the peak figure at $X per ton in 2019; afterwards, it flattened through to 2021.

Prices varied noticeably country of destination: the country with the highest price was the Czech Republic ($X per ton), while the average price for exports to South Korea ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the Czech Republic (+7.8%), while the prices for the other major destinations experienced more modest paces of growth.

Shaving Preparations Imports

Imports into Germany

Shaving preparations imports into Germany reduced to X tons in 2021, waning by -14.3% against 2020 figures. The total import volume increased at an average annual rate of +2.4% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2020 when imports increased by 26% against the previous year. As a result, imports reached the peak of X tons, and then fell in the following year.

In value terms, shaving preparations imports rose rapidly to $X in 2021. Overall, imports showed a mild decline. The most prominent rate of growth was recorded in 2013 with an increase of 12% against the previous year. Imports peaked at $X in 2014; however, from 2015 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, Belgium (X tons) constituted the largest shaving preparations supplier to Germany, accounting for a 45% share of total imports. Moreover, shaving preparations imports from Belgium exceeded the figures recorded by the second-largest supplier, Poland (X tons), threefold. The third position in this ranking was taken by Italy (X tons), with a 9.8% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Belgium amounted to +31.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (+19.1% per year) and Italy (-11.6% per year).

In value terms, the largest shaving preparations suppliers to Germany were Poland ($X), Belgium ($X) and the Netherlands ($X), together accounting for 54% of total imports. France, Italy, Spain, Turkey, Luxembourg, the UK and Austria lagged somewhat behind, together comprising a further 32%.

Among the main suppliers, Luxembourg, with a CAGR of +97.8%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average shaving preparations import price amounted to $X per ton, with an increase of 25% against the previous year. In general, the import price, however, recorded a noticeable decrease. The import price peaked at $X per ton in 2012; however, from 2013 to 2021, import prices failed to regain momentum.

Prices varied noticeably country of origin: the country with the highest price was France ($X per ton), while the price for Belgium ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Spain (+10.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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