Germany: Market for Preparations For Permanent Waving Or Straightening Of Hair 2025

Market Size for Preparations For Permanent Waving Or Straightening Of Hair in Germany

The German market for preparations for permanent waving or straightening of hair was finally on the rise to reach $X in 2021, after three years of decline. In general, consumption saw a mild decrease. Over the period under review, the market hit record highs at $X in 2017; however, from 2018 to 2021, consumption stood at a somewhat lower figure.

Production of Preparations For Permanent Waving Or Straightening Of Hair in Germany

In value terms, hair waving or straightening preparations production expanded markedly to $X in 2021 estimated in export price. Overall, production, however, continues to indicate a perceptible contraction. The most prominent rate of growth was recorded in 2017 with an increase of 19%. Over the period under review, production hit record highs at $X in 2013; however, from 2014 to 2021, production stood at a somewhat lower figure.

Exports of Preparations For Permanent Waving Or Straightening Of Hair

Exports from Germany

In 2021, hair waving or straightening preparations exports from Germany reduced modestly to X tons, therefore, remained relatively stable against the previous year's figure. Over the period under review, exports recorded a perceptible shrinkage. The pace of growth appeared the most rapid in 2018 with an increase of 8.4% against the previous year. The exports peaked at X tons in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

In value terms, hair waving or straightening preparations exports expanded notably to $X in 2021. In general, exports showed a pronounced decrease. Over the period under review, the exports attained the peak figure at $X in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

The Netherlands (X tons) was the main destination for hair waving or straightening preparations exports from Germany, with a 31% share of total exports. Moreover, hair waving or straightening preparations exports to the Netherlands exceeded the volume sent to the second major destination, Poland (X tons), fourfold. The third position in this ranking was taken by the UK (X tons), with a 6.4% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to the Netherlands totaled +15.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Poland (+11.3% per year) and the UK (-7.4% per year).

In value terms, the largest markets for hair waving or straightening preparations exported from Germany were Poland ($X), the Netherlands ($X) and Italy ($X), together comprising 40% of total exports. France, the UK, Switzerland, Austria, Spain, Russia, Hong Kong SAR, Vietnam, Sweden and the United Arab Emirates lagged somewhat behind, together comprising a further 38%.

Among the main countries of destination, Vietnam, with a CAGR of +23.5%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average export price for preparations for permanent waving or straightening of hair stood at $X per ton in 2021, surging by 13% against the previous year. Overall, the export price saw a slight increase. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major export markets. In 2021, the country with the highest price was Poland ($X per ton), while the average price for exports to the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Poland (+9.1%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Preparations For Permanent Waving Or Straightening Of Hair

Imports into Germany

In 2021, the amount of preparations for permanent waving or straightening of hair imported into Germany reduced to X tons, which is down by -9.9% compared with 2020. Over the period under review, imports showed a deep setback. The pace of growth appeared the most rapid in 2017 with an increase of 38%. As a result, imports reached the peak of X tons. From 2018 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, hair waving or straightening preparations imports skyrocketed to $X in 2021. Overall, imports showed a relatively flat trend pattern. The growth pace was the most rapid in 2017 with an increase of 27% against the previous year. As a result, imports reached the peak of $X. From 2018 to 2021, the growth of imports failed to regain momentum.

Imports by Country

In 2021, France (X tons) constituted the largest supplier of hair waving or straightening preparations to Germany, accounting for a 44% share of total imports. Moreover, hair waving or straightening preparations imports from France exceeded the figures recorded by the second-largest supplier, the United States (X tons), threefold. The third position in this ranking was held by Italy (X tons), with a 9.7% share.

From 2012 to 2021, the average annual growth rate of volume from France stood at -7.4%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (-8.7% per year) and Italy (+0.2% per year).

In value terms, the largest hair waving or straightening preparations suppliers to Germany were Poland ($X), France ($X) and the United States ($X), with a combined 60% share of total imports.

Poland, with a CAGR of +91.6%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average import price for preparations for permanent waving or straightening of hair stood at $X per ton in 2021, increasing by 37% against the previous year. Over the period under review, import price indicated a strong expansion from 2012 to 2021: its price increased at an average annual rate of +6.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, hair waving or straightening preparations import price increased by +67.9% against 2018 indices. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Poland ($X per ton), while the price for France ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+13.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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