Germany: Market for Sanitary Towels, Tampons, Napkins and Diapers 2024

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Germany

In 2021, the German sanitary towel and diaper market decreased by -10.3% to $X, falling for the fourth consecutive year after two years of growth. Overall, consumption, however, continues to indicate a relatively flat trend pattern. As a result, consumption reached the peak level of $X. From 2015 to 2021, the growth of the market remained at a lower figure.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Germany

In value terms, sanitary towel and diaper production shrank to $X in 2021 estimated in export price. Over the period under review, production saw a noticeable descent. The pace of growth was the most pronounced in 2014 when the production volume increased by 11% against the previous year. As a result, production reached the peak level of $X. From 2015 to 2021, production growth remained at a lower figure.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from Germany

Sanitary towel and diaper exports from Germany declined to X tons in 2021, which is down by -3.7% compared with the previous year. Overall, exports recorded a noticeable shrinkage. The pace of growth appeared the most rapid in 2014 with an increase of 13% against the previous year. As a result, the exports reached the peak of X tons. From 2015 to 2021, the growth of the exports failed to regain momentum.

In value terms, sanitary towel and diaper exports contracted to $X in 2021. Over the period under review, exports showed a slight curtailment. The most prominent rate of growth was recorded in 2014 when exports increased by 11% against the previous year. As a result, the exports attained the peak of $X. From 2015 to 2021, the growth of the exports remained at a somewhat lower figure.

Exports by Country

France (X tons), Belgium (X tons) and the Netherlands (X tons) were the main destinations of sanitary towel and diaper exports from Germany, with a combined 50% share of total exports. These countries were followed by Austria, the Czech Republic, Switzerland, the UK, Poland, Australia, Spain, Italy, Sweden and Greece, which together accounted for a further 37%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by the Czech Republic (with a CAGR of +6.2%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for sanitary towel and diaper exported from Germany were France ($X), Belgium ($X) and Switzerland ($X), together comprising 46% of total exports. The Czech Republic, Austria, the UK, the Netherlands, Poland, Spain, Australia, Italy, Sweden and Greece lagged somewhat behind, together comprising a further 39%.

In terms of the main countries of destination, the Czech Republic, with a CAGR of +9.2%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average sanitary towel and diaper export price stood at $X per ton in 2021, with an increase of 2.5% against the previous year. Overall, the export price saw a mild expansion. The most prominent rate of growth was recorded in 2020 when the average export price increased by 6.1%. Over the period under review, the average export prices hit record highs in 2021 and is expected to retain growth in the near future.

There were significant differences in the average prices for the major foreign markets. In 2021, amid the top suppliers, the country with the highest price was Switzerland ($X per ton), while the average price for exports to Belgium ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+3.0%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into Germany

In 2021, approx. X tons of sanitary towels, tampons, napkins and diapers were imported into Germany; standing approx. at 2020 figures. The total import volume increased at an average annual rate of +2.9% over the period from 2012 to 2021; the trend pattern remained relatively stable, with only minor fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2013 when imports increased by 18% against the previous year. Over the period under review, imports reached the maximum at X tons in 2018; however, from 2019 to 2021, imports stood at a somewhat lower figure.

In value terms, sanitary towel and diaper imports rose notably to $X in 2021. The total import value increased at an average annual rate of +2.5% over the period from 2012 to 2021; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed in certain years. The pace of growth was the most pronounced in 2013 with an increase of 16% against the previous year. Imports peaked at $X in 2014; however, from 2015 to 2021, imports failed to regain momentum.

Imports by Country

Poland (X tons), the Czech Republic (X tons) and Italy (X tons) were the main suppliers of sanitary towel and diaper imports to Germany, together accounting for 53% of total imports.

From 2012 to 2021, the biggest increases were recorded for the Czech Republic (with a CAGR of +25.5%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest sanitary towel and diaper suppliers to Germany were Poland ($X), the Czech Republic ($X) and Italy ($X), with a combined 53% share of total imports.

Among the main suppliers, the Czech Republic, with a CAGR of +27.5%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average sanitary towel and diaper import price stood at $X per ton in 2021, picking up by 6.8% against the previous year. Overall, the import price, however, saw a relatively flat trend pattern. Over the period under review, average import prices hit record highs at $X per ton in 2014; however, from 2015 to 2021, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Italy ($X per ton), while the price for Denmark ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Czech Republic (+1.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :