Germany: Market for Shampoos, Hair Lacquers And Other Preparations 2025

Market Size for Shampoos, Hair Lacquers And Other Preparations in Germany

The German market for shampoos, hair lacquers and other preparations rose modestly to $X in 2022, picking up by 3.3% against the previous year. In general, consumption, however, continues to indicate a relatively flat trend pattern. Over the period under review, the market hit record highs at $X in 2017; however, from 2018 to 2022, consumption failed to regain momentum.

Production of Shampoos, Hair Lacquers And Other Preparations in Germany

In value terms, production of shampoos, hair lacquers and other preparations reached $X in 2022 estimated in export price. Overall, production saw a perceptible contraction. The pace of growth appeared the most rapid in 2017 with an increase of 7.8% against the previous year. Production of peaked at $X in 2014; however, from 2015 to 2022, production remained at a lower figure.

Exports of Shampoos, Hair Lacquers And Other Preparations

Exports from Germany

In 2022, exports of shampoos, hair lacquers and other preparations from Germany shrank modestly to X tons, falling by -4.5% on the previous year. Overall, exports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when exports increased by 5.4% against the previous year. Over the period under review, the exports of reached the peak figure at X tons in 2018; however, from 2019 to 2022, the exports failed to regain momentum.

In value terms, exports of shampoos, hair lacquers and other preparations contracted to $X in 2022. In general, exports, however, showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2021 with an increase of 19%. The exports peaked at $X in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

Exports by Country

Poland (X tons), the UK (X tons) and France (X tons) were the main destinations of exports of shampoos, hair lacquers and other preparations from Germany, with a combined 26% share of total exports. The Netherlands, the Czech Republic, Spain, the United States, Austria, Switzerland, Italy, Sweden, Ukraine and Russia lagged somewhat behind, together comprising a further 45%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by the United States (with a CAGR of +9.4%), while the other leaders experienced more modest paces of growth.

In value terms, Poland ($X), Switzerland ($X) and the UK ($X) were the largest markets for shampoo, hair lacquer and other preparations exported from Germany worldwide, together comprising 25% of total exports. France, Austria, the Czech Republic, the Netherlands, the United States, Spain, Italy, Russia, Sweden and Ukraine lagged somewhat behind, together accounting for a further 44%.

The United States, with a CAGR of +4.7%, recorded the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for shampoos, hair lacquers and other preparations amounted to $X per ton, which is down by -1.5% against the previous year. Over the period under review, the export price, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 an increase of 16% against the previous year. Over the period under review, the average export prices attained the peak figure at $X per ton in 2013; however, from 2014 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Switzerland ($X per ton), while the average price for exports to Ukraine ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Poland (+4.4%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Shampoos, Hair Lacquers And Other Preparations

Imports into Germany

For the fourth consecutive year, Germany recorded growth in overseas purchases of shampoos, hair lacquers and other preparations, which increased by 0.1% to X tons in 2022. The total import volume increased at an average annual rate of +3.3% over the period from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations in certain years. The growth pace was the most rapid in 2013 when imports increased by 15% against the previous year. Over the period under review, imports of attained the peak figure in 2022 and are likely to continue growth in years to come.

In value terms, imports of shampoos, hair lacquers and other preparations dropped to $X in 2022. The total import value increased at an average annual rate of +4.6% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2013 when imports increased by 25%. Imports peaked at $X in 2021, and then dropped modestly in the following year.

Imports by Country

In 2022, France (X tons) constituted the largest shampoo, hair lacquer and other preparations supplier to Germany, accounting for a 35% share of total imports. Moreover, imports of shampoos, hair lacquers and other preparations from France exceeded the figures recorded by the second-largest supplier, Italy (X tons), fourfold. The third position in this ranking was held by Belgium (X tons), with a 7.7% share.

From 2012 to 2022, the average annual growth rate of volume from France stood at +1.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+2.2% per year) and Belgium (+3.2% per year).

In value terms, France ($X) constituted the largest supplier of shampoos, hair lacquers and other preparations to Germany, comprising 24% of total imports. The second position in the ranking was taken by the United States ($X), with an 11% share of total imports. It was followed by Belgium, with an 8.1% share.

From 2012 to 2022, the average annual rate of growth in terms of value from France totaled +2.9%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (+7.7% per year) and Belgium (+4.8% per year).

Import Prices by Country

The average import price for shampoos, hair lacquers and other preparations stood at $X per ton in 2022, falling by -2.5% against the previous year. Over the last decade, it increased at an average annual rate of +1.3%. The most prominent rate of growth was recorded in 2021 when the average import price increased by 12%. As a result, import price reached the peak level of $X per ton, and then declined slightly in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Austria ($X per ton), while the price for France ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Austria (+13.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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