Germany: Non-Cotton Terry Towelling Market 2025

Non-Cotton Terry Towelling Market Size in Germany

In 2021, after nine years of growth, there was significant decline in the German non-cotton terry towelling market, when its value decreased by -17% to $X. Over the period under review, consumption, however, recorded significant growth. Over the period under review, the market reached the maximum level at $X in 2020, and then declined significantly in the following year.

Non-Cotton Terry Towelling Production in Germany

In value terms, non-cotton terry towelling production contracted remarkably to $X in 2021 estimated in export price. Overall, production, however, showed strong growth. The pace of growth appeared the most rapid in 2020 with an increase of 72% against the previous year. As a result, production reached the peak level of $X, and then fell notably in the following year.

Non-Cotton Terry Towelling Exports

Exports from Germany

In 2021, after eight years of decline, there was significant growth in overseas shipments of terry towelling (excluding of cotton), when their volume increased by 121% to X square meters. In general, exports, however, continue to indicate a significant decrease. The exports peaked at X square meters in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

In value terms, non-cotton terry towelling exports contracted dramatically to $X in 2021. Overall, exports, however, faced a significant decline. The smallest decline of -9.7% was in 2018. Over the period under review, the exports reached the peak figure at $X in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

Exports by Country

Italy (X square meters), Austria (X square meters) and Poland (X square meters) were the main destinations of non-cotton terry towelling exports from Germany, together accounting for 95% of total exports.

From 2012 to 2021, the biggest increases were recorded for Austria (with a CAGR of +64.1%), while shipments for the other leaders experienced mixed trend patterns.

In value terms, Austria ($X) remains the key foreign market for terry towelling (excluding of cotton) exports from Germany, comprising 76% of total exports. The second position in the ranking was taken by Italy ($X), with a 13% share of total exports. It was followed by Poland, with a 3.9% share.

From 2012 to 2021, the average annual growth rate of value to Austria amounted to +77.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Italy (-16.0% per year) and Poland (-34.1% per year).

Export Prices by Country

The average non-cotton terry towelling export price stood at $X per square meter in 2021, with a decrease of -62.2% against the previous year. Overall, the export price, however, enjoyed a remarkable increase. The most prominent rate of growth was recorded in 2020 when the average export price increased by 133% against the previous year. As a result, the export price attained the peak level of $X per square meter, and then declined notably in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Austria ($X per square meter), while the average price for exports to Italy ($X per square meter) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Austria (+8.4%), while the prices for the other major destinations experienced more modest paces of growth.

Non-Cotton Terry Towelling Imports

Imports into Germany

Non-cotton terry towelling imports into Germany expanded modestly to X square meters in 2021, increasing by 2.2% against 2020. In general, imports, however, recorded a abrupt setback. The most prominent rate of growth was recorded in 2015 when imports increased by 235%. Over the period under review, imports hit record highs at X square meters in 2012; however, from 2013 to 2021, imports failed to regain momentum.

In value terms, non-cotton terry towelling imports soared to $X in 2021. Overall, imports, however, showed a abrupt decline. The most prominent rate of growth was recorded in 2015 when imports increased by 155% against the previous year. Over the period under review, imports attained the peak figure at $X in 2012; however, from 2013 to 2021, imports remained at a lower figure.

Imports by Country

Austria (X square meters), Turkey (X square meters) and China (X square meters) were the main suppliers of non-cotton terry towelling imports to Germany, with a combined 60% share of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by China (with a CAGR of +72.6%), while imports for the other leaders experienced more modest paces of growth.

In value terms, China ($X), Turkey ($X) and the UK ($X) constituted the largest non-cotton terry towelling suppliers to Germany, with a combined 61% share of total imports.

China, with a CAGR of +78.1%, recorded the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average non-cotton terry towelling import price stood at $X per square meter in 2021, increasing by 18% against the previous year. Over the period under review, import price indicated a prominent increase from 2012 to 2021: its price increased at an average annual rate of +5.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, non-cotton terry towelling import price increased by +62.3% against 2019 indices. The most prominent rate of growth was recorded in 2014 an increase of 56%. Over the period under review, average import prices attained the peak figure in 2021 and is expected to retain growth in years to come.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was the UK ($X per square meter), while the price for the Netherlands ($X per square meter) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+14.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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