Germany: Toothpaste Market 2024

Toothpaste Market Size in Germany

The German toothpaste market surged to $X in 2021, picking up by 35% against the previous year. Overall, consumption, however, saw a relatively flat trend pattern. Toothpaste consumption peaked at $X in 2014; however, from 2015 to 2021, consumption failed to regain momentum.

Toothpaste Production in Germany

In value terms, toothpaste production dropped slightly to $X in 2021 estimated in export price. In general, production, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2020 with an increase of 8.7% against the previous year. Toothpaste production peaked at $X in 2014; however, from 2015 to 2021, production stood at a somewhat lower figure.

Toothpaste Exports

Exports from Germany

In 2021, toothpaste exports from Germany shrank to X tons, with a decrease of -2.3% on the year before. Overall, exports continue to indicate a mild curtailment. The growth pace was the most rapid in 2017 when exports increased by 5.8% against the previous year. Over the period under review, the exports reached the maximum at X tons in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

In value terms, toothpaste exports stood at $X in 2021. In general, exports showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 with an increase of 12%. The exports peaked at $X in 2013; however, from 2014 to 2021, the exports remained at a lower figure.

Exports by Country

Poland (X tons), Italy (X tons) and Belgium (X tons) were the main destinations of toothpaste exports from Germany, with a combined 31% share of total exports. These countries were followed by the UK, France, Russia, Austria, Spain, the Netherlands, the Czech Republic, Ukraine and Turkey, which together accounted for a further 49%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by the Netherlands (with a CAGR of +16.3%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for toothpaste exported from Germany were Poland ($X), Austria ($X) and France ($X), with a combined 31% share of total exports. These countries were followed by Russia, Italy, Belgium, the UK, Spain, the Czech Republic, the Netherlands, Ukraine and Turkey, which together accounted for a further 43%.

In terms of the main countries of destination, the Netherlands, with a CAGR of +14.5%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average toothpaste export price amounted to $X per ton, growing by 6.4% against the previous year. Over the period under review, the export price continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when the average export price increased by 7.5% against the previous year. The export price peaked in 2021 and is expected to retain growth in the immediate term.

Prices varied noticeably country of destination: the country with the highest price was Austria ($X per ton), while the average price for exports to Belgium ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Austria (+1.8%), while the prices for the other major destinations experienced more modest paces of growth.

Toothpaste Imports

Imports into Germany

In 2021, overseas purchases of toothpaste, denture cleaners and other dentifrices decreased by -1.4% to X tons, falling for the third consecutive year after two years of growth. The total import volume increased at an average annual rate of +4.1% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2014 when imports increased by 31%. Over the period under review, imports attained the maximum at X tons in 2018; however, from 2019 to 2021, imports stood at a somewhat lower figure.

In value terms, toothpaste imports skyrocketed to $X in 2021. The total import value increased at an average annual rate of +5.3% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2013 with an increase of 26%. Imports peaked in 2021 and are likely to continue growth in the immediate term.

Imports by Country

In 2021, Poland (X tons) constituted the largest supplier of toothpaste to Germany, with a 43% share of total imports. Moreover, toothpaste imports from Poland exceeded the figures recorded by the second-largest supplier, the UK (X tons), twofold. The third position in this ranking was held by Slovakia (X tons), with a 15% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Poland amounted to +9.2%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (+0.6% per year) and Slovakia (+2.0% per year).

In value terms, Poland ($X), the UK ($X) and Slovakia ($X) appeared to be the largest toothpaste suppliers to Germany, with a combined 69% share of total imports. These countries were followed by the Netherlands, France, Spain, Slovenia, China, Ireland and the Czech Republic, which together accounted for a further 20%.

The Czech Republic, with a CAGR of +94.8%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average toothpaste import price amounted to $X per ton, increasing by 25% against the previous year. Over the last nine-year period, it increased at an average annual rate of +1.2%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably country of origin: the country with the highest price was the Netherlands ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+6.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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