Germany: Sportswear Market 2024

Sportswear Market Size in Germany

The German sportswear market stood at $X in 2021, growing by 9.6% against the previous year. Over the period under review, consumption continues to indicate a relatively flat trend pattern. Over the period under review, the market hit record highs at $X in 2019; however, from 2020 to 2021, consumption remained at a lower figure.

Sportswear Production in Germany

In value terms, sportswear production contracted markedly to $X in 2021 estimated in export price. Overall, production showed a deep reduction. The pace of growth was the most pronounced in 2014 when the production volume increased by 26% against the previous year. Sportswear production peaked at $X in 2020, and then dropped rapidly in the following year.

Sportswear Exports

Exports from Germany

In 2021, sportswear exports from Germany reached X units, with an increase of 6.1% on 2020 figures. Overall, total exports indicated a moderate increase from 2012 to 2021: its volume increased at an average annual rate of +4.3% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports decreased by -18.2% against 2019 indices. The most prominent rate of growth was recorded in 2014 when exports increased by 30% against the previous year. Over the period under review, the exports attained the maximum at X units in 2019; however, from 2020 to 2021, the exports remained at a lower figure.

In value terms, sportswear exports totaled $X in 2021. Over the period under review, total exports indicated a measured expansion from 2012 to 2021: its value increased at an average annual rate of +4.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports decreased by -5.2% against 2019 indices. The growth pace was the most rapid in 2017 when exports increased by 32% against the previous year. The exports peaked at $X in 2019; however, from 2020 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

France (X units), Austria (X units) and Poland (X units) were the main destinations of sportswear exports from Germany, with a combined 44% share of total exports. The Netherlands, Italy, Belgium, Switzerland, Spain, the UK, Slovakia, the Czech Republic, Sweden and Romania lagged somewhat behind, together accounting for a further 45%.

From 2012 to 2021, the biggest increases were recorded for Romania (with a CAGR of +17.0%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for sportswear exported from Germany were Switzerland ($X), Poland ($X) and France ($X), together comprising 41% of total exports.

In terms of the main countries of destination, Poland, with a CAGR of +22.1%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average sportswear export price stood at $X per unit in 2021, standing approx. at the previous year. In general, the export price recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2020 when the average export price increased by 14%. The export price peaked in 2021 and is likely to see steady growth in years to come.

Prices varied noticeably country of destination: the country with the highest price was Switzerland ($X per unit), while the average price for exports to Slovakia ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Poland (+5.8%), while the prices for the other major destinations experienced more modest paces of growth.

Sportswear Imports

Imports into Germany

In 2021, the amount of track suits, ski suits and swimwear imported into Germany amounted to X units, increasing by 8.1% compared with the year before. The total import volume increased at an average annual rate of +1.7% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2016 when imports increased by 27%. Imports peaked at X units in 2019; however, from 2020 to 2021, imports failed to regain momentum.

In value terms, sportswear imports rose rapidly to $X in 2021. The total import value increased at an average annual rate of +2.9% from 2012 to 2021; however, the trend pattern remained consistent, with only minor fluctuations being recorded throughout the analyzed period. Imports peaked at $X in 2019; however, from 2020 to 2021, imports remained at a lower figure.

Imports by Country

China (X units), Cambodia (X units) and Bangladesh (X units) were the main suppliers of sportswear imports to Germany, with a combined 48% share of total imports. These countries were followed by the Netherlands, Poland, Turkey, Vietnam, Pakistan, Italy, Indonesia, France, Belgium and Thailand, which together accounted for a further 44%.

From 2012 to 2021, the biggest increases were recorded for Belgium (with a CAGR of +52.2%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Poland ($X), China ($X) and the Netherlands ($X) appeared to be the largest sportswear suppliers to Germany, together accounting for 47% of total imports.

Among the main suppliers, Poland, with a CAGR of +58.7%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average sportswear import price amounted to $X per unit, increasing by 3.7% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +1.2%. The most prominent rate of growth was recorded in 2020 when the average import price increased by 20% against the previous year. Over the period under review, average import prices attained the maximum in 2021 and is expected to retain growth in years to come.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Italy ($X per unit), while the price for Pakistan ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Poland (+11.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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