Ghana: Athletic Footwear Market 2025

Athletic Footwear Market Size in Ghana

The Ghanian athletic footwear market shrank markedly to $X in 2022, which is down by -28% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, recorded a significant increase. Athletic footwear consumption peaked at $X in 2021, and then contracted rapidly in the following year.

Athletic Footwear Exports

Exports from Ghana

In 2022, shipments abroad of athletic footwear was finally on the rise to reach X pairs for the first time since 2017, thus ending a four-year declining trend. In general, exports, however, saw a abrupt setback. The pace of growth appeared the most rapid in 2015 with an increase of 3,351% against the previous year. As a result, the exports attained the peak of X pairs. From 2016 to 2022, the growth of the exports remained at a somewhat lower figure.

In value terms, athletic footwear exports totaled $X in 2022. Overall, exports, however, recorded a abrupt curtailment. The growth pace was the most rapid in 2015 with an increase of 4,915% against the previous year. As a result, the exports attained the peak of $X. From 2016 to 2022, the growth of the exports failed to regain momentum.

Exports by Country

Australia (X pairs) was the main destination for athletic footwear exports from Ghana, with a 72% share of total exports. Moreover, athletic footwear exports to Australia exceeded the volume sent to the second major destination, Botswana (X pairs), more than tenfold. Burkina Faso (X pairs) ranked third in terms of total exports with a 5.3% share.

From 2012 to 2022, the average annual growth rate of volume to Australia amounted to +84.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Botswana (+19.6% per year) and Burkina Faso (-20.7% per year).

In value terms, Australia ($X) remains the key foreign market for athletic footwear exports from Ghana, comprising 71% of total exports. The second position in the ranking was taken by Burkina Faso ($X), with a 5% share of total exports. It was followed by Botswana, with a 3.5% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Australia totaled +109.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Burkina Faso (-18.6% per year) and Botswana (+26.4% per year).

Export Prices by Country

In 2022, the average athletic footwear export price amounted to $X per pair, with a decrease of -5.1% against the previous year. In general, export price indicated noticeable growth from 2012 to 2022: its price increased at an average annual rate of +3.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, athletic footwear export price increased by +61.2% against 2017 indices. The pace of growth was the most pronounced in 2015 an increase of 45%. As a result, the export price attained the peak level of $X per pair. From 2016 to 2022, the average export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Sierra Leone ($X per pair), while the average price for exports to Mali ($X per pair) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Australia (+13.2%), while the prices for the other major destinations experienced more modest paces of growth.

Athletic Footwear Imports

Imports into Ghana

After two years of growth, supplies from abroad of athletic footwear decreased by -38.6% to X pairs in 2022. In general, imports, however, recorded significant growth. The pace of growth was the most pronounced in 2014 when imports increased by 201%. Over the period under review, imports hit record highs at X pairs in 2021, and then fell sharply in the following year.

In value terms, athletic footwear imports contracted remarkably to $X in 2022. Over the period under review, imports, however, continue to indicate a remarkable increase. The growth pace was the most rapid in 2014 when imports increased by 164% against the previous year. Imports peaked at $X in 2021, and then declined markedly in the following year.

Imports by Country

Thailand (X pairs), Morocco (X pairs) and the United Arab Emirates (X pairs) were the main suppliers of athletic footwear imports to Ghana, together accounting for 68% of total imports. The UK, China, the United States, Romania, Germany and South Africa lagged somewhat behind, together accounting for a further 21%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Romania (with a CAGR of +152.0%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the UK ($X) constituted the largest supplier of athletic footwear to Ghana, comprising 43% of total imports. The second position in the ranking was held by the United Arab Emirates ($X), with a 16% share of total imports. It was followed by Morocco, with a 16% share.

From 2012 to 2022, the average annual growth rate of value from the UK stood at +48.7%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (+58.0% per year) and Morocco (+52.3% per year).

Import Prices by Country

In 2022, the average athletic footwear import price amounted to $X per pair, rising by 22% against the previous year. Over the period under review, the import price, however, saw a slight downturn. The pace of growth was the most pronounced in 2015 when the average import price increased by 25%. The import price peaked at $X per pair in 2018; however, from 2019 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the UK ($X per pair), while the price for Thailand ($X per pair) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the UK (+15.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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