Ghana: Ceramic Sanitary Ware Market 2025

Ceramic Sanitary Ware Market Size in Ghana

The Ghanian ceramic sanitary ware market stood at $X in 2022, surging by 3.5% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, saw a drastic downturn. Over the period under review, the market hit record highs at $X in 2018; however, from 2019 to 2022, consumption failed to regain momentum.

Ceramic Sanitary Ware Exports

Exports from Ghana

In 2022, approx. X units of ceramic sinks, baths, water closet pans and similar sanitary fixtures were exported from Ghana; surging by 10% compared with the previous year's figure. Overall, exports enjoyed a strong increase. The growth pace was the most rapid in 2013 with an increase of 129% against the previous year. The exports peaked at X units in 2015; however, from 2016 to 2022, the exports remained at a lower figure.

In value terms, ceramic sanitary ware exports reduced modestly to $X in 2022. In general, exports continue to indicate resilient growth. The most prominent rate of growth was recorded in 2013 with an increase of 147%. Over the period under review, the exports hit record highs at $X in 2015; however, from 2016 to 2022, the exports failed to regain momentum.

Exports by Country

Benin (X units) was the main destination for ceramic sanitary ware exports from Ghana, accounting for a 75% share of total exports. Moreover, ceramic sanitary ware exports to Benin exceeded the volume sent to the second major destination, Togo (X units), twofold.

From 2012 to 2022, the average annual rate of growth in terms of volume to Benin totaled +37.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Togo (+14.4% per year) and Niger (+66.9% per year).

In value terms, Benin ($X) emerged as the key foreign market for ceramic sinks, baths, water closet pans and similar sanitary fixtures exports from Ghana, comprising 75% of total exports. The second position in the ranking was taken by Togo ($X), with a 27% share of total exports.

From 2012 to 2022, the average annual growth rate of value to Benin stood at +33.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Togo (+8.0% per year) and Niger (+61.2% per year).

Export Prices by Country

In 2022, the average ceramic sanitary ware export price amounted to $X per unit, reducing by -10% against the previous year. Overall, the export price recorded a pronounced curtailment. The most prominent rate of growth was recorded in 2021 when the average export price increased by 22% against the previous year. The export price peaked at $X per unit in 2018; however, from 2019 to 2022, the export prices stood at a somewhat lower figure.

Average prices varied somewhat for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Benin ($X per unit), while the average price for exports to Togo ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Benin (-3.1%), while the prices for the other major destinations experienced a decline.

Ceramic Sanitary Ware Imports

Imports into Ghana

Ceramic sanitary ware imports into Ghana expanded notably to X units in 2022, rising by 5.4% against 2021 figures. In general, imports, however, saw a abrupt decrease. The most prominent rate of growth was recorded in 2018 with an increase of 108%. As a result, imports reached the peak of X units. From 2019 to 2022, the growth of imports remained at a lower figure.

In value terms, ceramic sanitary ware imports expanded slightly to $X in 2022. Overall, imports, however, faced a abrupt downturn. The most prominent rate of growth was recorded in 2015 with an increase of 74% against the previous year. Over the period under review, imports reached the maximum at $X in 2018; however, from 2019 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, the United Arab Emirates (X units) constituted the largest supplier of ceramic sanitary ware to Ghana, accounting for a 59% share of total imports. Moreover, ceramic sanitary ware imports from the United Arab Emirates exceeded the figures recorded by the second-largest supplier, India (X units), twofold. The third position in this ranking was held by Turkey (X units), with a 21% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from the United Arab Emirates amounted to +4.5%. The remaining supplying countries recorded the following average annual rates of imports growth: India (-17.1% per year) and Turkey (+12.4% per year).

In value terms, the United Arab Emirates ($X) constituted the largest supplier of ceramic sinks, baths, water closet pans and similar sanitary fixtures to Ghana, comprising 89% of total imports. The second position in the ranking was taken by India ($X), with a 14% share of total imports. It was followed by Turkey, with a 13% share.

From 2012 to 2022, the average annual rate of growth in terms of value from the United Arab Emirates was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: India (-27.0% per year) and Turkey (-2.1% per year).

Import Prices by Country

The average ceramic sanitary ware import price stood at $X per unit in 2022, waning by -3.4% against the previous year. In general, the import price continues to indicate a abrupt curtailment. The most prominent rate of growth was recorded in 2016 an increase of 46%. Over the period under review, average import prices hit record highs at $X per unit in 2013; however, from 2014 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Spain ($X per unit), while the price for Italy ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Spain (-0.3%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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