Report Update May 1, 2025

Ghana - Couscous - Market Analysis, Forecast, Size, Trends and Insights

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Ghana: Couscous Market 2025

Couscous Market Size in Ghana

In 2021, the Ghanian couscous market decreased by -12.1% to $X for the first time since 2015, thus ending a five-year rising trend. In general, the total consumption indicated a tangible expansion from 2012 to 2021: its value increased at an average annual rate of +3.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +100.4% against 2015 indices. As a result, consumption reached the peak level of $X, and then dropped in the following year.

Couscous Production in Ghana

In value terms, couscous production declined to $X in 2021 estimated in export price. Over the period under review, production, however, saw moderate growth. The growth pace was the most rapid in 2020 with an increase of 47%. As a result, production attained the peak level of $X, and then shrank in the following year.

Couscous Exports

Exports from Ghana

In 2021, approx. less than X kg of couscous were exported from Ghana; standing approx. at the previous year's figure. In general, exports showed a relatively flat trend pattern.

In value terms, couscous exports amounted to less than $X in 2021. Overall, exports recorded a relatively flat trend pattern.

Exports by Country

Burkina Faso (X tons), Togo (X tons) and Canada (X tons) were the main destinations of couscous exports from Ghana. Moreover, couscous exports in Burkina Faso exceeded the figures recorded by the second-largest exporter, Togo, twofold.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Canada (with a CAGR of +47.5%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for couscous exported from Ghana were Togo ($X), Burkina Faso ($X) and Canada ($X).

Canada, with a CAGR of +39.6%, saw the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

The average couscous export price stood at less than $X per ton in 2021, approximately mirroring the previous year. In general, the export price saw a relatively flat trend pattern.

There were significant differences in the average prices for the major overseas markets. In 2021, amid the top suppliers, the country with the highest price was Canada ($X per ton), while the average price for exports to Burkina Faso ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Mali (+7.7%), while the prices for the other major destinations experienced a decline.

Couscous Imports

Imports into Ghana

In 2019, the amount of couscous imported into Ghana soared to X tons, picking up by 59% against the year before. Over the period under review, imports recorded a resilient expansion. Over the period under review, imports attained the maximum at X tons in 2015; however, from 2016 to 2019, imports failed to regain momentum.

In value terms, couscous imports shrank rapidly to $X in 2019. In general, imports, however, showed a pronounced reduction. The most prominent rate of growth was recorded in 2017 with an increase of 25%. As a result, imports reached the peak of $X. From 2018 to 2019, the growth of imports remained at a lower figure.

Imports by Country

Morocco (X tons) and France (X tons) were the main suppliers of couscous imports to Ghana.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Morocco (with a CAGR of +38.4%).

In value terms, the largest couscous suppliers to Ghana were Morocco ($X) and France ($X).

Morocco, with a CAGR of +33.8%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review.

Import Prices by Country

In 2021, the average couscous import price amounted to less than $X per ton, flattening at the previous year. Over the period under review, the import price saw a deep downturn. The pace of growth appeared the most rapid in 2016 an increase of 45% against the previous year. The import price peaked at $X per ton in 2018; however, from 2019 to 2021, import prices stood at a somewhat lower figure.

Average prices varied somewhat amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was France ($X per ton), while the price for Morocco stood at $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Morocco (-3.4%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for couscous in the world?

The countries with the highest volumes of in 2021 were China, the United States and India, with a combined 29% share of global consumption. These countries were followed by Japan, Russia, Pakistan, Nigeria, Germany, Brazil, Indonesia, Bangladesh, Mexico and France, which together accounted for a further 25%.

What are the largest producers of couscous in the world?

The countries with the highest volumes of in 2021 were China, the United States and India, with a combined 29% share of global production. These countries were followed by Japan, Pakistan, Russia, Nigeria, Brazil, Germany, Indonesia, Bangladesh, Italy and Mexico, which together accounted for a further 25%.

What are the leading suppliers of couscous to Ghana?

In value terms, Morocco constituted the largest supplier of couscous to Ghana, comprising 50% of total imports. The second position in the ranking was occupied by France, with a 19% share of total imports. It was followed by South Africa, with an 8.1% share.

What are the leading importers of couscous from Ghana?

In value terms, Burkina Faso, Togo and Canada appeared to be the largest markets for couscous exported from Ghana worldwide, together accounting for 99% of total exports.

What is the average export price for couscous in Ghana?

In 2021, the average couscous export price amounted to $558 per ton, which is down by -2.9% against the previous year.

What is the average import price for couscous in Ghana?

The average couscous import price stood at $1,122 per ton in 2021, stabilizing at the previous year.

This report provides an in-depth analysis of the couscous market in Ghana. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

Prodcom 10731200 - Couscous

Country coverage:

Ghana

Data coverage:

Market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Trade (exports and imports) in Ghana
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. MARKET STRUCTURE
3. TRADE BALANCE
4. PER CAPITA CONSUMPTION
5. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. TOP EXPORTING COUNTRIES
4. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE
8. IMPORTS
The Largest Import Supplying Countries
1. IMPORTS FROM 2012–2024
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
1. EXPORTS FROM 2012–2024
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
LIST OF TABLES
1. Key Findings In 2024
2. Market Volume, In Physical Terms, 2012–2024
3. Market Value, 2012–2024
4. Per Capita Consumption In 2012-2024
5. Imports, In Physical Terms, By Country, 2012–2024
6. Imports, In Value Terms, By Country, 2012–2024
7. Import Prices, By Country Of Origin, 2012–2024
8. Exports, In Physical Terms, By Country, 2012–2024
9. Exports, In Value Terms, By Country, 2012–2024
10. Export Prices, By Country Of Destination, 2012–2024
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2024
2. Market Value, 2012–2024
3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
5. Trade Balance, In Physical Terms, 2012-2024
6. Trade Balance, In Value Terms, 2012-2024
7. Per Capita Consumption, 2012-2024
8. Market Volume Forecast to 2030
9. Market Value Forecast to 2030
10. Products: Market Size And Growth, By Type
11. Products: Average Per Capita Consumption, By Type
12. Products: Exports And Growth, By Type
13. Products: Export Prices And Growth, By Type
14. Production Volume And Growth
15. Exports And Growth
16. Export Prices And Growth
17. Market Size And Growth
18. Per Capita Consumption
19. Imports And Growth
20. Import Prices
21. Production, In Physical Terms, 2012–2024
22. Production, In Value Terms, 2012–2024
23. Imports, In Physical Terms, 2012–2024
24. Imports, In Value Terms, 2012–2024
25. Imports, In Physical Terms, By Country, 2024
26. Imports, In Physical Terms, By Country, 2012–2024
27. Imports, In Value Terms, By Country, 2012–2024
28. Import Prices, By Country Of Origin, 2012–2024
29. Exports, In Physical Terms, 2012–2024
30. Exports, In Value Terms, 2012–2024
31. Exports, In Physical Terms, By Country, 2024
32. Exports, In Physical Terms, By Country, 2012–2024
33. Exports, In Value Terms, By Country, 2012–2024
34. Export Prices, By Country Of Destination, 2012–2024