Ghana: Couscous Market 2025

Couscous Market Size in Ghana

In 2021, the Ghanian couscous market decreased by -12.1% to $X for the first time since 2015, thus ending a five-year rising trend. In general, the total consumption indicated a tangible expansion from 2012 to 2021: its value increased at an average annual rate of +3.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +100.4% against 2015 indices. As a result, consumption reached the peak level of $X, and then dropped in the following year.

Couscous Production in Ghana

In value terms, couscous production declined to $X in 2021 estimated in export price. Over the period under review, production, however, saw moderate growth. The growth pace was the most rapid in 2020 with an increase of 47%. As a result, production attained the peak level of $X, and then shrank in the following year.

Couscous Exports

Exports from Ghana

In 2021, approx. less than X kg of couscous were exported from Ghana; standing approx. at the previous year's figure. In general, exports showed a relatively flat trend pattern.

In value terms, couscous exports amounted to less than $X in 2021. Overall, exports recorded a relatively flat trend pattern.

Exports by Country

Burkina Faso (X tons), Togo (X tons) and Canada (X tons) were the main destinations of couscous exports from Ghana. Moreover, couscous exports in Burkina Faso exceeded the figures recorded by the second-largest exporter, Togo, twofold.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Canada (with a CAGR of +47.5%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for couscous exported from Ghana were Togo ($X), Burkina Faso ($X) and Canada ($X).

Canada, with a CAGR of +39.6%, saw the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

The average couscous export price stood at less than $X per ton in 2021, approximately mirroring the previous year. In general, the export price saw a relatively flat trend pattern.

There were significant differences in the average prices for the major overseas markets. In 2021, amid the top suppliers, the country with the highest price was Canada ($X per ton), while the average price for exports to Burkina Faso ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Mali (+7.7%), while the prices for the other major destinations experienced a decline.

Couscous Imports

Imports into Ghana

In 2019, the amount of couscous imported into Ghana soared to X tons, picking up by 59% against the year before. Over the period under review, imports recorded a resilient expansion. Over the period under review, imports attained the maximum at X tons in 2015; however, from 2016 to 2019, imports failed to regain momentum.

In value terms, couscous imports shrank rapidly to $X in 2019. In general, imports, however, showed a pronounced reduction. The most prominent rate of growth was recorded in 2017 with an increase of 25%. As a result, imports reached the peak of $X. From 2018 to 2019, the growth of imports remained at a lower figure.

Imports by Country

Morocco (X tons) and France (X tons) were the main suppliers of couscous imports to Ghana.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Morocco (with a CAGR of +38.4%).

In value terms, the largest couscous suppliers to Ghana were Morocco ($X) and France ($X).

Morocco, with a CAGR of +33.8%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review.

Import Prices by Country

In 2021, the average couscous import price amounted to less than $X per ton, flattening at the previous year. Over the period under review, the import price saw a deep downturn. The pace of growth appeared the most rapid in 2016 an increase of 45% against the previous year. The import price peaked at $X per ton in 2018; however, from 2019 to 2021, import prices stood at a somewhat lower figure.

Average prices varied somewhat amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was France ($X per ton), while the price for Morocco stood at $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Morocco (-3.4%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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