Ghana: Newspaper Market 2024

Newspaper Market Size in Ghana

The Ghanian newspaper market was estimated at $X in 2022, with an increase of 2% against the previous year. In general, consumption, however, saw a abrupt decline. Over the period under review, the market reached the peak level at $X in 2015; however, from 2016 to 2022, consumption remained at a lower figure.

Newspaper Production in Ghana

In value terms, newspaper production rose modestly to $X in 2022 estimated in export price. In general, production, however, recorded a deep downturn. The pace of growth was the most pronounced in 2014 when the production volume increased by 22% against the previous year. Newspaper production peaked at $X in 2015; however, from 2016 to 2022, production failed to regain momentum.

Newspaper Exports

Exports from Ghana

In 2022, newspaper exports from Ghana skyrocketed to X units, jumping by 83% on the previous year. Overall, exports continue to indicate a resilient expansion. The most prominent rate of growth was recorded in 2018 with an increase of 1,160% against the previous year. The exports peaked at X units in 2020; however, from 2021 to 2022, the exports stood at a somewhat lower figure.

In value terms, newspaper exports soared to $X in 2022. Over the period under review, exports showed a resilient increase. The growth pace was the most rapid in 2014 with an increase of 522%. The exports peaked at $X in 2020; however, from 2021 to 2022, the exports failed to regain momentum.

Exports by Country

Germany (X units) was the main destination for newspaper exports from Ghana, with a 70% share of total exports. Moreover, newspaper exports to Germany exceeded the volume sent to the second major destination, Liberia (X units), fivefold. The third position in this ranking was held by Canada (X units), with a 6.4% share.

From 2012 to 2022, the average annual growth rate of volume to Germany stood at +52.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Liberia (-7.6% per year) and Canada (+105.2% per year).

In value terms, Germany ($X) remains the key foreign market for newspapers, journals and periodicals exports from Ghana, comprising 79% of total exports. The second position in the ranking was taken by Liberia ($X), with a 10% share of total exports. It was followed by Thailand, with a 6.5% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Germany amounted to +55.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Liberia (-5.7% per year) and Thailand (+29.1% per year).

Export Prices by Country

The average newspaper export price stood at $X per unit in 2022, declining by -14.7% against the previous year. Over the period under review, the export price, however, showed prominent growth. The most prominent rate of growth was recorded in 2014 when the average export price increased by 357%. The export price peaked at $X per unit in 2015; however, from 2016 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Thailand ($X per unit), while the average price for exports to Canada (less than $X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Niger (+28.7%), while the prices for the other major destinations experienced more modest paces of growth.

Newspaper Imports

Imports into Ghana

In 2022, supplies from abroad of newspapers, journals and periodicals was finally on the rise to reach X units for the first time since 2018, thus ending a three-year declining trend. In general, imports, however, showed a deep downturn. The most prominent rate of growth was recorded in 2015 with an increase of 499% against the previous year. Imports peaked at X units in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

In value terms, newspaper imports skyrocketed to $X in 2022. Over the period under review, imports, however, showed a abrupt downturn. The growth pace was the most rapid in 2015 when imports increased by 493% against the previous year. Imports peaked at $X in 2012; however, from 2013 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, Germany (X units) constituted the largest newspaper supplier to Ghana, with a 35% share of total imports. Moreover, newspaper imports from Germany exceeded the figures recorded by the second-largest supplier, Belgium (X units), twofold. The third position in this ranking was taken by South Korea (X units), with a 13% share.

From 2012 to 2022, the average annual growth rate of volume from Germany stood at +40.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Belgium (+39.2% per year) and South Korea (+101.2% per year).

In value terms, Germany ($X) constituted the largest supplier of newspapers, journals and periodicals to Ghana, comprising 38% of total imports. The second position in the ranking was held by Belgium ($X), with a 15% share of total imports. It was followed by the UK, with a 7% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Germany stood at +34.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Belgium (+46.1% per year) and the UK (-30.1% per year).

Import Prices by Country

In 2022, the average newspaper import price amounted to $X per unit, shrinking by -2.6% against the previous year. Over the period under review, the import price recorded a deep downturn. The most prominent rate of growth was recorded in 2014 an increase of 14% against the previous year. As a result, import price reached the peak level of $X per unit. From 2015 to 2022, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the Netherlands ($X per unit), while the price for Norway (less than $X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Belgium (+4.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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